The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

exchange4media Staff Aug 1, 2020 9:43 AM

The campaign has been conceptualized and developed by Ogilvy India

exchange4media Staff Jul 28, 2020 6:22 PM

The TVC will run across all popular GEC channels in the country in six languages

exchange4media Staff Jul 27, 2020 4:55 PM

The 20-second TVC depicts a cartoon skit where the central character is preparing to fight a monster

exchange4media Staff Jul 13, 2020 3:16 PM

The campaign highlights the importance of hands, emphasising on the need to take care of them

exchange4media Staff Jul 12, 2020 8:00 PM

The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others

exchange4media Staff Jul 12, 2020 10:00 AM

Khan marked the association by starring as the brand's iconic 'Raahat Raja' in new ad

exchange4media Staff May 11, 2020 9:25 AM

The TVC brings out the beautiful bond between a new bride and her mother-in-law

exchange4media Staff Mar 23, 2020 4:37 PM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The new campaign seeks to position the brand as an enjoyable mouth freshener that can refresh the mood

exchange4media Staff Feb 25, 2020 5:06 PM

Wonder Cement also happens to be the first to launch a campaign on IGTV

exchange4media Staff Feb 16, 2020 2:00 PM

The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

Designed around four short digital videos, the campaign focuses on the introduction of a new category of daily grocery delivery that enables customers to buy fresh and eat fresh, every single day

exchange4media Staff Feb 8, 2020 8:01 AM

The three TV films will be aired in the brand’s target markets of North & East India, with special focus on Delhi, Haryana, Uttar Pradesh, Jharkhand, and Bihar

exchange4media Staff Feb 8, 2020 7:28 AM

The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut

exchange4media Staff Jan 25, 2020 8:22 AM

Conceived and created by Tilt Brand Solutions, the campaign will run on multiple digital platforms

exchange4media Staff Jan 11, 2020 2:24 PM

The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM