Khan marked the association by starring as the brand's iconic 'Raahat Raja' in new ad

exchange4media Staff May 11, 2020 9:25 AM

The TVC brings out the beautiful bond between a new bride and her mother-in-law

exchange4media Staff Mar 23, 2020 4:37 PM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The new campaign seeks to position the brand as an enjoyable mouth freshener that can refresh the mood

exchange4media Staff Feb 25, 2020 5:06 PM

Wonder Cement also happens to be the first to launch a campaign on IGTV

exchange4media Staff Feb 16, 2020 2:00 PM

The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

Designed around four short digital videos, the campaign focuses on the introduction of a new category of daily grocery delivery that enables customers to buy fresh and eat fresh, every single day

exchange4media Staff Feb 8, 2020 8:01 AM

The three TV films will be aired in the brand’s target markets of North & East India, with special focus on Delhi, Haryana, Uttar Pradesh, Jharkhand, and Bihar

exchange4media Staff Feb 8, 2020 7:28 AM

The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut

exchange4media Staff Jan 25, 2020 8:22 AM

Conceived and created by Tilt Brand Solutions, the campaign will run on multiple digital platforms

exchange4media Staff Jan 11, 2020 2:24 PM

The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

Conceptualised by Wunderman Thompson, the commercials are an addition to the earlier series of three TVCs based on the ‘Pran jaaye par Pulse Na Jaaye’ storyline

exchange4media Staff Dec 16, 2019 5:10 PM

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall

exchange4media Staff Dec 14, 2019 4:05 PM

The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat

exchange4media Staff Dec 14, 2019 8:07 AM

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM