The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut

exchange4media Staff 1 day ago

Conceived and created by Tilt Brand Solutions, the campaign will run on multiple digital platforms

exchange4media Staff Jan 11, 2020 2:24 PM

The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

Conceptualised by Wunderman Thompson, the commercials are an addition to the earlier series of three TVCs based on the ‘Pran jaaye par Pulse Na Jaaye’ storyline

exchange4media Staff Dec 16, 2019 5:10 PM

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall

exchange4media Staff Dec 14, 2019 4:05 PM

The cement brand has used, for the first time, an audio-visual commercial campaign for the heritage brand Samrat

exchange4media Staff Dec 14, 2019 8:07 AM

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households

exchange4media Staff Dec 2, 2019 8:51 AM

The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame

exchange4media Staff Nov 18, 2019 7:17 PM

The campaign conceptualized by Creativeland Asia and directed by Prahlad Kakkar has been released in a range of languages on TV and digital media

exchange4media Staff Nov 16, 2019 9:07 AM

Conceptualized by FCB Ulka, the TVC showcases how Safi tastes bitter and strong but its usefulness surpasses the latter by providing natural solutions to common skin problems

exchange4media Staff Nov 14, 2019 3:01 PM

The #NoMoreWaiting campaign will be a month-long drive by the company focused on debunking the false beliefs and fears around organ donation in India, urging people to step up and support the cause

exchange4media Staff Nov 9, 2019 8:56 AM

The 40-second television campaign exclusively designed for the show hosted by Shahrukh Khan captures positive ageing in a new light

exchange4media Staff Nov 8, 2019 11:05 AM

The TVC is being played upon a good media mix of lifestyle, entertainment and infotainment channels to shed spotlight on the brand's core ideology of being an ethical beauty brand

Misbaah Mansuri Nov 5, 2019 8:17 AM

The brand communication has been rolled out on print, retail and digital formats to gain maximum traction and brand recall

exchange4media Staff Nov 3, 2019 10:00 AM

The campaign celebrates the power to change, evolve and kindle new thinking

exchange4media Staff Oct 30, 2019 2:11 PM

Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.

exchange4media Staff Oct 27, 2019 6:00 PM