‘India Ka Naya Andaaz’: Thermocool Home Appliances rolls out new TVC with Saif Ali Khan

Thermocool has announced the launch of its new TVC featuring actor Saif Ali Khan. Early this year, Thermocool underwent an extensive makeover, introducing a new logo, trendy packaging, a modern style of communication, and a creative direction built to connect with consumers who are aspirational and want the best out of life.

This change also captures the new positioning of the brand encapsulated in its sign-off line, "Aspired Living," which reflects Thermocool's commitment to enhancing lifestyles through modern, stylish, and reliable products. Conceptualized on the core idea "Thermocool, India Ka Naya Andaaz," this new TVC takes cues from modern India's evolving tastes, preferences, and style sensibilities.

The association extends across key lifestyle categories: coolers, refrigerators, air conditioners, and washing machines, in which style, functionality, and aspiration drive consumer choices.

Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances Limited, said, "This campaign marks a pivotal moment in Thermocool’s transformation journey. Our vision has always been to empower consumers with products that elevate everyday living, and 'Aspired Living' captures this philosophy perfectly. With Saif Ali Khan on board, we are confident of strengthening our aspiration-driven identity and connecting more deeply with modern consumerism."

While encapsulating Saif's relatable wit and charismatic screen presence, the TVC amplifies the new visual brand appeal and communicates its modern ethos far more effectively. The commercial states that the brand will play a crucial role in showcasing an upgraded design language and driving increased consumer engagement in an increasingly competitive market.

Tushar Gupta, Director of Operations at Thermocool Home Appliances Limited, added, "India's lifestyle preferences are changing fast, Thermocool understands the changing pattern  in modern indian consumer and our new TVC perfectly resonates with this change. Saif's persona gels with the new look and feel of our brand as we try to convey the modern and stylish persona of the brand. This campaign would play a vital role in cementing our position across markets."

Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Limited, said, "Thermocool has seen phenomenal growth over the last couple of years, and this new 360° campaign is strategically aimed at leveraging the growth that the brand has achieved so far. Saif brings great aspiration value to the brand, and we believe this association will go a long way in strengthening our connection with consumers and helping Thermocool be the first choice in homes across the country."

 ‘Thermocool, India ka Naya Andaaz’ is a 360°integrated campaign that will be rolled out over the next few months. The activation plan comprises digital-first initiatives, on-ground visibility drives, and an extended TV rollout in the latter part of the year.