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The campaign has been strategically executed across eight-plus cities and in more than 250+ media to drive talkability

exchange4media Staff Nov 2, 2022 11:41 AM


The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more

Ritika Raj Oct 19, 2022 8:54 AM

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The digital film is supported by an omnichannel marketing campaign spanning OOH, retail, content, events, social and digital

exchange4media Staff Oct 15, 2022 1:00 PM

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The association is meant to increase the brand's appeal with the youth and expand its reach to a broader audience

exchange4media Staff Oct 13, 2022 1:17 PM


Vikram Vedha is an action-thriller with actors Hrithik Roshan & Saif Ali Khan

exchange4media Staff Oct 3, 2022 11:51 AM

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Tata Play has launched a new campaign, featuring Kareena Kapoor and Saif Ali Khan in the Hindi-speaking markets, and Madhavan and Priyamani in the South

exchange4media Staff Aug 9, 2022 11:33 AM


Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms and OOH

exchange4media Staff Oct 13, 2021 3:30 PM

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Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more

exchange4media Staff Aug 9, 2021 5:44 PM


The brand has unveiled a TVC campaign featuring the actor conceptualized by Creativeland Asia

exchange4media Staff Jul 26, 2021 6:20 PM


We respect our viewers’ diverse beliefs and apologise unconditionally to anyone who felt hurt by these scenes, said the streaming platform

exchange4media Staff Mar 2, 2021 7:26 PM

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The company is signaling its intent to bring audiences back to experience films on the big screen with films like Sandeep Aur Pinky Faraar, Bunty Aur Babli 2, Shamsera & Jayeshbhai Jordaar

exchange4media Staff Feb 18, 2021 2:03 PM

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Tandav marks the digital debut of Dimple Kapadia and presents actors Saif Ali Khan, Zeeshan Ayyub & Sunil Grover in never-before-seen avatars

exchange4media Staff Jan 4, 2021 3:12 PM

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Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM


Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow

exchange4media Staff Sep 8, 2020 5:47 PM


The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more

Misbaah Mansuri Aug 24, 2020 8:28 AM


Through the campaign, Manforce has warned men against the fatherhood situation they will land in if they do not use protection

exchange4media Staff Aug 14, 2020 4:45 PM