Oberoi IBC integrates 5 brands with Tanhaji: The Unsung Warrior

The agency has spent Rs 7 crore in co-branding associations with the film

e4m by exchange4media Staff
Updated: Jan 18, 2020 11:12 AM

Ajay Devgn, Kajol and Saif Ali Khan’s starring latest film, Tanhaji: The Unsung Warrior is witnessing the massive response at the box office. The film has been released in 3,500 screens and it is ruling the box office every passing day.

 Oberoi IBC, a leading Advertising Agency integrated its 5 brands with Tanhaji: The Unsung Warrior and through the co-branding association the company has spent around 7 crore on the promotions of the film. ACCUMASS brand by Oberoi IBC has played a major role in promoting the film. Other brands by the company like GK TMT, Preet Lite, Sumolex Pipes and  Uratom Solar Products also happily partnered to promote the film on various channels. Apart from the heavy media support across Print, TV and Digital, Brands integration by Oberoi IBC also created a huge buzz during the promotions of the film.

  It is noticed that a lot of brands are coming out in support of film promotions, this leads to Bollywood films doing immensely well at the box-office. Rohan Kapoor, Head - Film Associations at Oberoi IBC says, “Media Film Promotions are very expensive and Bollywood films seek the support from brands. In-film Brand Associations and Co-Branding promotions are a significant part of the Marketing of a film.”

 Oberoi IBC has very strong expertise in working with entrepreneur-backed Indian brands and the company has created a specialized vertical to handle Indian traditional brands. It has been nurturing brands like Flair Pens, Priyagold Biscuits, Zed Black Agarbatti, Ankur Namak, Goldiee Masale, etc. Owing to brands' foresightedness, the company has set the benchmark in attaining a high client satisfaction level and managed to establish a credible name in the advertising world.


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