From Dubai to New York: Nikhil Kamath highlights Indian brands’ growing global presence

Zerodha co-founder Nikhil Kamath, in a post on X (formerly Twitter), shone a spotlight on several Indian brands gaining traction in international markets, countering the view that homegrown labels struggle to succeed abroad in the premium segment.

Kamath cited examples of brands establishing a presence in markets such as Dubai and New York. He noted that Subko, a Mumbai-based specialty coffee and bakehouse brand, has opened its first international outlet at Alserkal Avenue, a creative hub known for blending art, design and food experiences. He also pointed to SuperYou, a functional nutrition and wellness brand, now available across retail outlets in Dubai.

On the fashion front, he highlighted Delhi-based label 11.11/eleven eleven, which has expanded to New York and gained visibility after actor Brad Pitt wore one of its shirts, without any paid promotion or endorsement. The brand focuses on handcrafted, sustainable apparel, using traditional Indian techniques such as indigo dyeing and indigenous cotton.

Additionally, Kamath mentioned Nappa Dori, a leather goods and lifestyle brand that also has a store in Alserkal, the same district as Subko.

People said Indians can’t build premium brands that work abroad, well here’s Rahul at Subkos flagship store at Dubai Alserkal, Superyou now sells in Dubai, 11.11 sells in New York and Brad Pitt wears it in a movie (unpaid), Nappa Dori is on the parallel street to Subko in… pic.twitter.com/Xfueq42RhN

— Nikhil Kamath (@nikhilkamathcio) January 19, 2026

The post drew a positive response online. One commentator described it as: “This is the quiet revolution. Indian brands going global- not by copying the West, but by exporting confidence, craft, and culture. From Dubai to New York, Made in India is no longer a label-it’s a statement.” Another wrote, “Indian craftsmanship + Global aesthetic = Unstoppable. The world is finally waking up to what 'Premium Indian' actually looks like.”

Another user noted, “Indian brands aren’t chasing global relevance anymore. They’re setting it.”

Another user added, “Even NOOE which appeared on Shark Tank last year is premium and sells in UK.”

Kamath’s post underscores a maturing phase in India’s consumer brand ecosystem, where companies are building credibility and expanding beyond domestic borders through consistent execution and appeal to discerning global audiences.