Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition

Gargi Sarkar Jun 23, 2026 2:04 PM

As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience

Aryendra Khan Jun 17, 2026 8:55 AM

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV advertisement

Vaishnavi Deshpande Jan 28, 2026 4:36 PM

Nikhil Kamath highlights India’s consumer brands going global, building credibility and appeal through consistent execution and quality

Vaishnavi Deshpande Jan 20, 2026 2:30 PM

The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun

e4m Staff Oct 31, 2025 2:36 PM

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

e4m Staff Sep 29, 2023 8:27 AM

At the first edition of e4m Pride of India Brands conference, a panel of entrepreneurs shared their secrets of building successful brands for Bharat

exchange4media Staff Apr 22, 2022 8:53 AM

The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes and marketing practices

exchange4media Staff Apr 21, 2022 9:18 PM

Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years 

Naziya Alvi Rahman Sep 21, 2020 8:15 AM

The volume of yoga conversations on social media has also seen a rise

exchange4media Staff Jun 23, 2020 1:27 PM

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM