smartphones
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Smartphone users in India are expected to grow nearly 20% to 885 million by FY28, supporting streaming growth
e4m Staff Apr 10, 2026 12:41 PM
Consumers can now own Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs
e4m Staff Mar 23, 2026 12:55 PM
Consumers start the year with fresh budgets and bonus payouts, while retailers run major sales in Q4 and early Q1, giving new smartphone launches prime digital and front-page visibility
Shalinee Mishra Mar 2, 2026 8:26 AM
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season
Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, OEMs and the wider adtech ecosystem
Shantanu David Jan 16, 2026 9:20 AM
As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and spending power
Anuja Jain Jan 1, 2026 7:53 AM
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old smartphones
e4m Staff Jun 26, 2025 4:57 PM
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
e4m Staff Dec 26, 2023 12:42 PM
Sheth would continue to look after the India market, reports said
exchange4media Staff Apr 7, 2023 11:50 AM
Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio
exchange4media Staff Sep 23, 2022 4:14 PM
Bakshi, Chief Operations Officer - Revenue, ZEEL, shares the trends as per the latest edition of ZEE’s Intelligence Monitor Knowledge series & how OTT and smartphones share a symbiotic relationship
Sonam Saini Jul 28, 2022 6:28 PM
The show will air thrice a week starting today at 7 PM on MTV and Voot
exchange4media Staff Apr 8, 2022 1:30 PM
The actor will be involved in a robust campaign that entails digital and outdoor activations
exchange4media Staff Aug 18, 2021 3:09 PM
JioPhone Next runs on a special version of Android, comes with language and translation features, a great camera & support for latest Android updates
exchange4media Staff Jun 24, 2021 4:40 PM
The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones
exchange4media Staff Jan 25, 2021 5:00 PM
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
Misbaah Mansuri Dec 1, 2020 9:01 AM
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
Misbaah Mansuri Nov 5, 2020 8:27 AM
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
exchange4media Staff May 1, 2020 8:18 AM
According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15
exchange4media Staff Apr 23, 2020 1:21 PM
The extensive report covers the common problems faced by smartphone users and ways to make the most out of the devices
exchange4media Staff Apr 15, 2020 2:00 AM
In his first collaboration with a smartphone brand, the Khan will be endorsing realme 6 and realme 6 Pro
exchange4media Staff Feb 26, 2020 12:33 PM
The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film
exchange4media Staff Jan 21, 2020 6:49 PM