Samsung introduces ‘Galaxy Forever’ in India

Samsung has announced the launch of Galaxy Forever in India, introducing a new ownership model to make its flagship smartphones more accessible. Designed to address the growing interest in the premium smartphone segment, the programme promises customers a 50% upfront discount against assured buyback after one year with a no-questions-asked-return policy powered by Samsung Care+.

This enables customers to own a Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs via Credit Card or Samsung Finance+. Samsung Finance+ is designed to drive financial inclusion so that consumers can avail easy credit with minimal documentation and quick loan approvals. After one year, customers who opted in through the Credit Card payment mode can return and get 50% assured buyback directly or retain and pay the balance 50% through additional 12 no-cost EMIs.

Customers who opted for Samsung Finance+ just simply need to return and upgrade to the next Galaxy flagship smartphone. To retain the device, customers would be required to pay the balance 50% in the 13th month.

Galaxy Forever also includes Samsung Care+ (offering Accidental and Liquid Damage Protection with zero deductibles) worth INR 13,999 for 13 months, ensuring device protection and no-questions-asked-return promise from day one.

“With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year. Galaxy Forever reflects our commitment to innovation—not only in technology but also in how users own and upgrade to the latest Galaxy devices,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing, Samsung India.

Samsung has partnered with Servify and DMI Finance for seamless upgrades, returns, and automated settlement.