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According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 1 week ago

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan 22-November-2018

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

Conceptualised by Cheil Worldwide India, the campaign ‘Discover the Picture. Discover the Love’ continues to focus on the ‘Technology of loving’ where Samsung technology helps melt away barriers

exchange4media Staff 21-October-2018

While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff 01-October-2018

Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo

Ruhail Amin 27-September-2018

The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff 24-September-2018

Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman 28-July-2018

Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of whom could gather massive benefits out of this deal

exchange4media Staff 12-July-2018

Expect even more serious marketing initiatives as Samsung will now look for dominant position in the country where it is presently ranked second with a market share of 26. 2 per cent

Ruhail Amin 10-July-2018

A 700 page document to the US House Energy and Commerce Committee also revealed that Facebook partnered with Chinese firms, Huawei, Oppo and TC; companies flagged by US intelligence as national security threats

exchange4media Staff 02-July-2018

Here's a look at the best ads on YouTube during the month of May

exchange4media Staff 28-June-2018

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

exchange4media Staff 22-June-2018

The campaigns were conceptualized by the agency for The Times of India and Samsung smartphones

exchange4media Staff 14-June-2018

The best bets from the agency are Good Vibes App, Samsung Technical School – Seema Nagar campaign, and Adidas U17 FIFA Campaign #HeretoCreate

exchange4media Staff 12-June-2018

Works from Cheil Worldwide, BBDO, FCB India and DDB Mudra have made it to the list

exchange4media Staff 07-June-2018

On May 30th a hoarding appeared in Residency Road, Bengaluru and what made it stand out was that this one was placed inverted and had stickers of non-payment written on it.

exchange4media Staff 31-May-2018

Ranjivit Singh talks to exchange4media about Samsung's latest Mother's Day campaign and its marketing strategy

Dolly Mahayan 14-May-2018

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff 10-May-2018

DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff 10-May-2018