samsung
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits
e4m Staff Jun 23, 2026 3:02 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan
e4m Staff May 13, 2026 1:37 PM
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
The lineup featured some of India’s most recognised digital personalities, including Abhishek Malhan, Zayn Saifi, Krithi Shetty, Amit Bhadana, Gurleen Pannu, Gaurav Gupta, among others
NATIVE CONTENT Mar 31, 2026 5:23 PM
Vishal Kaul brings leadership experience across consumer durables and electronics sectors
e4m Staff Mar 31, 2026 11:05 AM
At the Pitch CMO Summit 2026, Samsung Ads India’s Nishit Kanchan outlines why the big screen is becoming a key platform for focused attention, measurable reach and targeted advertising
e4m Staff Mar 30, 2026 1:11 PM
While Cheil has been a long-standing global partner for Samsung, this is the first time the agency has pitched for a significantly expanded mandate covering the full media mix
Imran Fazal Mar 23, 2026 4:01 PM
Consumers can now own Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs
e4m Staff Mar 23, 2026 12:55 PM
Tanveer Kaur has previously worked with Publicis Groupe India, Interactive Avenues, among others
e4m Staff Feb 26, 2026 4:10 PM
The campaign ran from December 30, 2025 to January 26, 2026 and invited Indian citizens to capture ‘real moments in the country’ using the Galaxy S Series
e4m Staff Feb 9, 2026 12:59 PM
While Lodestar handles Samsung India’s duties for TV, print and outdoor, Cheil SWA manages retail and digital
e4m Staff Jan 16, 2026 10:16 AM
Yong Su Kim held the role of EVP and Global Head of Video Services & Partnerships at Samsung Electronics
Roh will continue to oversee the Company’s mobile business as Head of Mobile eXperience (MX) Business
e4m Staff Nov 21, 2025 5:20 PM
Prior to Samsung Ads, Vignesh served as Senior Vice President at JioStar - Sports in India
e4m Staff Nov 20, 2025 10:00 AM
Mandeep Sharma has exited his position as Chief Operating Officer at Cheil India, multiple sources have confirmed
e4m Staff Nov 11, 2025 3:08 PM
Prior to this, Nitin Guleria was with Samsung Electronics as Deputy General Manager
The discussion brought together senior marketing leaders from across categories to discuss how CTV is enabling sharper targeting, richer storytelling, and measurable outcomes
Shakti Upadhyay has also held leadership roles at Samsung Electronics and Hyundai Motor India Ltd
e4m Staff Aug 30, 2025 11:38 AM
Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback
e4m Staff Aug 28, 2025 7:04 PM
While the detachable tablet segment grew by 18.9% YoY, the slate tablet category declined sharply by 44.4% YoY, according to an IDC report
e4m Staff Aug 28, 2025 3:39 PM
Nishant Kanchan, Head of Sales, outlines Samsung’s premium TV expansion, Vision AI push, and evolving ad tech strategy
e4m Staff Aug 12, 2025 11:54 AM
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
NATIVE CONTENT Aug 1, 2025 9:31 AM
Samsung second‑quarter revenue stood at $53.5 billion, up just 0.7 percent year on year
e4m Staff Jul 31, 2025 6:04 PM
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling
Shalinee Mishra Jul 12, 2025 8:44 AM
The company has posted an operating profit of 4.6 tn won (approx $3.34 bn), 31% down from previous quarter
This ad lets readers scan, speak, and steer the experience using just their voice
NATIVE CONTENT Jul 7, 2025 5:02 PM
This print ad lets readers scan, speak, and steer the experience using just their voice
Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung Ads
Shantanu David Jun 27, 2025 10:40 AM
In this edition of e4m TechTalk, Prabhvir Sahmey, Senior Director at Samsung Ads, shared his take on AI’s role in the CTV universe, shoppable ad content and more
Shantanu David Jun 9, 2025 9:17 AM
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media
The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard
e4m Staff Jun 5, 2025 12:46 PM
Under this new multi-year relationship, Taboola will power news recommendations on Samsung News in markets across Europe and India
e4m Staff May 5, 2025 10:45 AM
The partnership will leverage Magnite access to monetise and activate data
e4m Staff Apr 15, 2025 12:33 PM
Mauro Porcini brings his extensive expertise to the company to further enhance its user-centered approach to design innovation