samsung
Samsung

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

AdStars

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

Lee

Yehoon Lee, Vice President and Executive Creative Director, Cheil Worldwide, talks about the distinct South Korean advertising industry, her expectations from AD STARS this year and more

Neeta Nair Aug 24, 2019 8:15 AM

Socia Media Influencers

Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Xiomi

Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro

Shreshtha Verma Jul 26, 2019 8:20 AM

Shirish

Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

Salil

Kapoor has been with Voltas since March 2018 and has worked with other home appliance makers like Blue Star, LG and Samsung

exchange4media Staff Jul 23, 2019 3:16 PM

Millie Bobby Brown Team Galaxy

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Dell

Krishnakumar P, Dell’s Senior VP and General Manager, Asia Pacific-Japan, & Ritu Gupta, Marketing Director, Consumer & Small Business, Dell India & ANZ, talk about the company’s latest offerings

Anjali Thakur Jun 20, 2019 8:42 AM

Purnima Sahni Mohanty

In her new role, Mohanty will be responsible for shaping Microsoft’s communication strategy and corporate brand reputation across audiences

Ruhail Amin Jun 5, 2019 8:37 AM

Lodestar

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman May 16, 2019 3:32 PM

Ranjivijit Singh Samsung India

Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition

Anjali Thakur May 16, 2019 8:16 AM

samsung

The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff May 9, 2019 4:52 PM

samsung

Galaxy A20 is Samsung India's fourth smartphone in the Galaxy A series this year

exchange4media Staff Apr 5, 2019 5:10 PM

samsung

The new series will also have Triple Warranty benefits and will allow consumers change cooling capacity as per number of people in the room

exchange4media Staff Mar 18, 2019 1:55 PM

avian

Avian WE bagged the mandate after a competitive review was undertaken in which some of the leading PR firms participated

exchange4media Staff Mar 5, 2019 8:49 AM

amdocs

Amdocs joined forces with Vivo to provide consumers with a hassle-free experience when connecting eSIM-equipped smartphones, wearables and future Internet of Things (IoT) devices to the Vivo network

exchange4media Staff Feb 25, 2019 3:49 PM

PranavMistry

Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

Twitter

Mobile phone brands dominate list of top 10 most engaging brands in India; Google India leads list of top 10 brands based on video views

exchange4media Staff Dec 19, 2018 1:17 PM