Samsung elevates Shirish Agarwal to lead marketing across MX business
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
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Published: May 18, 2026 5:29 PM | 1 min read
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- Shirish Agarwal has been appointed as Head of Marketing for Samsung's entire MX business, expanding his responsibilities beyond the flagship smartphone portfolio.
- Previously, Agarwal led marketing for Samsung's premium and flagship devices segment in India.
- This strategic move aligns with Samsung's focus on enhancing its mobile experience business amid increasing competition in the premium smartphone and connected devices market.
- Agarwal has over two years of leadership experience at Samsung and a decade of experience in strategic marketing roles, including previous work at Panasonic India.
Shirish Agarwal has been elevated as Head of Marketing for the entire MX business at Samsung, expanding his mandate beyond the company’s flagship smartphone portfolio. Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India.
The move comes as Samsung sharpens its focus on the mobile experience business amid rising competition in the premium smartphone and connected devices market. In his new role, Agarwal is expected to steer integrated marketing strategies across Samsung’s broader MX portfolio, which includes smartphones, wearables and ecosystem products. The update was confirmed from a reliable source in the industry.
Agarwal brings over two years of leadership experience in Samsung India’s marketing function, where he has worked on brand management, marketing strategy and large scale campaigns focused on driving measurable business impact. Before Samsung, he was associated with Panasonic India, handling marketing communication and brand positioning initiatives.
With over a decade of experience across strategic marketing roles, Agarwal has been closely involved in building consumer focused campaigns and strengthening brand recall for Samsung in India.
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