Samsung Electronics names Won-Jin Lee as Head of Visual Display Business
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
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Published: May 4, 2026 10:19 AM | 1 min read
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- Samsung Electronics has appointed Won-Jin Lee as the new Head of its Visual Display Business, succeeding Seok Woo Yong.
- Lee previously led Samsung’s Global Marketing Office and has extensive experience in marketing and digital services.
- In his new role, Lee will focus on driving business growth, improving operational performance, and identifying new opportunities in the Visual Display sector.
- Seok Woo Yong will transition to an advisory role within the Device eXperience Division, providing strategic direction on future technologies, including artificial intelligence and robotics.
Samsung Electronics has announced the appointment of Won-Jin Lee as the new Head of its Visual Display Business. He succeeds Seok Woo Yong, who will now serve as an advisor to the Head of the Device eXperience (DX) Division.
Before taking on this responsibility, Lee led Samsung’s Global Marketing Office. He has extensive experience in marketing, digital services, and content businesses, and has played an important role in the growth of Samsung’s television and mobile service segments.
In his new position, Lee will focus on driving business growth, improving operational performance, and identifying new opportunities to strengthen the company’s Visual Display Business. His expertise is expected to help Samsung maintain its competitive edge in the fast-changing consumer electronics market.
Meanwhile, Seok Woo Yong will take on an advisory role within the DX Division. Leveraging his strong background in research and development as well as business leadership, he will provide strategic direction on future technologies, with a particular focus on areas such as artificial intelligence and robotics.
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