Samsung lets your voice take the lead with a first-of-its-kind print ad

In yet another bold leap that redefines consumer engagement, Samsung has reimagined what a newspaper ad can be with a first-of-its-kind mixed reality experience. At the heart of it is the Samsung Galaxy S25 Ultra – a true AI companion, showcasing the combined intelligence of Galaxy AI and Google’s Gemini.

Built for a generation that craves personalized and interactive content, this innovation delivers it through what is perhaps the most traditional media vehicle: print. By merging print with cutting-edge artificial intelligence, Samsung brings the freedom of digital personalization to what was once a static format, proving that even the most familiar mediums can evolve.

This ad lets readers scan, speak, and steer the experience using just their voice. Whether it’s finding answers, discovering new places, or capturing life’s spontaneous moments, the experience is dynamic, user-led, and deeply personal. And it’s not just one-way communication. This time, the ad speaks to you. Literally.

The Experience

By simply scanning the QR code using any smartphone, readers are instantly transported into an immersive world where a journey unfolds through the user’s voice.

This interactive print ad introduces two friends and an unexpected companion on an AI-powered adventure across six unique moments, from finding a lost puppy to camping under the stars.

At every step, your voice decides what to explore, enabling real-time, conversational interactions that feel natural and intuitive. With the ability to see what the user sees and respond in the moment through Google Gemini, the Galaxy S25 Ultra becomes more than a device, it becomes a true AI companion who's always ready to help.

A First-of-Its-Kind Interactive Format

Conceptualized by Cheil India, this print ad is a testament to storytelling shaped by advanced AI. Unlike typical AR activations, this experience is fully voice-led, allowing users to navigate the narrative through voice prompts and explore multiple story paths in real time.

The ad highlights how Galaxy AI elevates the photography experience, delivering richer colours, incredible detail, and exceptional low-light shots and Gemini Live harnesses AI to understand, adapt, and assist, all in real time.

Impact That Speaks for Itself

While last year’s Circle-to-Search AR print went viral, this year Samsung has raised the bar again.

The new print experience has been featured across major national newspapers, scanned by lakhs within hours, and sparked a fresh wave of organic buzz, proving once again that innovation doesn’t just live on screens but can leap off the page.

With this campaign, Samsung not only showcased the power of the Galaxy S25 Ultra but also redefined what print advertising can look and feel like in the age of conversational and visual AI.

Print has never felt this alive.

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