As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The copy of the ad urges team India to 'keep winning and proving the world wrong'

exchange4media Staff Jan 20, 2021 3:18 PM

The event invites creative minds to build impactful print campaigns that can make a difference

exchange4media Staff Jan 19, 2021 11:45 AM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

These mega issues help in furthering the trust of advertisers in print media

exchange4media Staff Dec 23, 2020 12:25 PM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads

exchange4media Staff Jul 28, 2020 4:50 PM

The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020

exchange4media Staff Jul 21, 2020 7:33 AM

Kishan Kumar Shyamalan, Abhinav Khare, Eshwar N, KRP Reddy, Suresh Balakrishna and Varghese Chandy to debate in the latest edition of ‘Go Dakshin’ series

exchange4media Staff Jul 7, 2020 8:39 AM

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20

exchange4media Staff Jan 23, 2020 4:44 PM

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital

exchange4media Staff Nov 15, 2019 9:03 AM

There has been a 15% rise in ad volume from the Education sector in Q2 2019

exchange4media Staff Sep 3, 2019 8:50 AM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM

Campaign contest offers winners an all expenses paid trip to Kerala

exchange4media Staff Jul 25, 2018 1:21 PM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff Feb 6, 2018 8:58 AM