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With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
Chehneet Kaur Sep 11, 2023 9:13 AM
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Sonam Saini Jul 12, 2023 8:13 AM
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
e4m Desk Jan 16, 2023 12:40 PM
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
Sonam Saini Aug 26, 2022 8:32 AM
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
e4m Desk Jun 15, 2022 10:44 AM
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore
While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts
Shantanu David Feb 9, 2022 8:44 AM
Distribution of business from accredited agencies was dominated by Indian language dailies which accounted for 58.04% of the total business. English dailies had a share of 40.94%
The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback
e4m Desk Oct 14, 2021 10:15 AM
DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
Misbaah Mansuri Jun 2, 2021 9:03 AM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
