Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands

Tasmayee Laha Roy Apr 16, 2021 8:14 AM

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners

exchange4media Staff Apr 7, 2021 1:48 PM

The campaign has launched in The Hindustan Times and has started narratives on the subject across LinkedIn, Twitter and Instagram

exchange4media Staff Mar 22, 2021 1:37 PM

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The copy of the ad urges team India to 'keep winning and proving the world wrong'

exchange4media Staff Jan 20, 2021 3:18 PM

The event invites creative minds to build impactful print campaigns that can make a difference

exchange4media Staff Jan 19, 2021 11:45 AM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

These mega issues help in furthering the trust of advertisers in print media

exchange4media Staff Dec 23, 2020 12:25 PM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads

exchange4media Staff Jul 28, 2020 4:50 PM

The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020

exchange4media Staff Jul 21, 2020 7:33 AM

Kishan Kumar Shyamalan, Abhinav Khare, Eshwar N, KRP Reddy, Suresh Balakrishna and Varghese Chandy to debate in the latest edition of ‘Go Dakshin’ series

exchange4media Staff Jul 7, 2020 8:39 AM

TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights

Sonam Saini Jan 31, 2020 7:57 AM

Print advertising revenue stands at Rs 379 crore while operating revenue is at Rs 495 crore in Q3FY20

exchange4media Staff Jan 23, 2020 4:44 PM

The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also

Neethu Mohan Jan 9, 2020 8:56 AM

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital

exchange4media Staff Nov 15, 2019 9:03 AM

There has been a 15% rise in ad volume from the Education sector in Q2 2019

exchange4media Staff Sep 3, 2019 8:50 AM

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur Jul 16, 2019 8:26 AM