According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each

exchange4media Staff Feb 21, 2022 8:59 AM

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore

exchange4media Staff Feb 16, 2022 4:26 PM

While the role of digital platforms will continue to increase, print offers the simplest way of maximizing reach for it being a credible source of information & its hyper-local nature, share experts

Shantanu David Feb 9, 2022 8:44 AM

Distribution of business from accredited agencies was dominated by Indian language dailies which accounted for 58.04% of the total business. English dailies had a share of 40.94%

exchange4media Staff Dec 30, 2021 9:07 AM

The publication states that large format advertising such as gatefolds, jackets, and full pages are making a strong comeback

exchange4media Staff Oct 14, 2021 10:15 AM

The dating app has scaled up its #LetsTalkConsent campaign

exchange4media Staff Sep 29, 2021 1:23 PM

DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction

exchange4media Staff Sep 8, 2021 8:53 AM

Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers

exchange4media Staff Aug 10, 2021 7:47 AM

According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

exchange4media Staff Jun 9, 2021 8:43 AM

Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more

Misbaah Mansuri Jun 2, 2021 9:03 AM

Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands

Tasmayee Laha Roy Apr 16, 2021 8:14 AM

The event was presented by MRF, with Life Insurance Corporation of India, Odisha, Union Bank of India, SPEED – Bharath Petroleum, Baashyaam and SSVM Institutions as other partners

exchange4media Staff Apr 7, 2021 1:48 PM

The campaign has launched in The Hindustan Times and has started narratives on the subject across LinkedIn, Twitter and Instagram

exchange4media Staff Mar 22, 2021 1:37 PM

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy Jan 25, 2021 8:49 AM

The copy of the ad urges team India to 'keep winning and proving the world wrong'

exchange4media Staff Jan 20, 2021 3:18 PM

The event invites creative minds to build impactful print campaigns that can make a difference

exchange4media Staff Jan 19, 2021 11:45 AM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

These mega issues help in furthering the trust of advertisers in print media

exchange4media Staff Dec 23, 2020 12:25 PM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM