print-ad
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a consumer boycott
e4m Staff Aug 17, 2026 8:24 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning
Ganapathy Viswanathan Jul 15, 2026 10:58 AM
Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain
Kanchan Srivastava Jul 13, 2026 8:13 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing
Yesudas S Pliiai Mar 4, 2026 8:20 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
BMW India has appointed Contract Advertising (VML) as new creative agency
Vaishnavi Deshpande Jan 20, 2026 5:05 PM
Advertising Revenue for the quarter stands at over Rs 439 crore as against Rs 477 crore registered in the same period last FY
e4m Staff Jan 15, 2026 2:30 PM
From clever layouts to bold ideas, the print ads that stood out this year
Vaishnavi Deshpande Dec 26, 2025 5:58 PM
The enhanced revenue inflow, the MIB told Parliament, will help sustain print operations, particularly for regional and smaller publications
e4m Staff Dec 10, 2025 1:39 PM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE, writes on why Maggi’s new print ad stands out with sensory storytelling
Ganapathy Viswanathan Nov 26, 2025 10:48 AM
Excellent Publicity has released its latest report capturing key advertising trends in the agriculture and farming sector
e4m Staff Jul 31, 2025 11:48 AM
This ad lets readers scan, speak, and steer the experience using just their voice
NATIVE CONTENT Jul 7, 2025 5:02 PM
The ad featured multiple Good Day variants in Pride colours, with an empty slot left open for Parle Monaco
e4m Staff Jun 23, 2025 10:45 AM
Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India
As per TAM AdEx report, the top 10 brands have accounted for 5% of the print total ad space share in Jan-Sep'24
e4m Staff Feb 25, 2025 2:25 PM
The ad underscores that while market volatility can create uncertainty, the right investment strategy can provide the clarity needed to move forward
e4m Staff Feb 20, 2025 4:19 PM
The ad, launched across eight major cities, invited readers to scan a QR code to unlock an immersive experience
e4m Staff Dec 16, 2024 3:15 PM
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
Kanchan Srivastava Oct 7, 2024 9:15 AM
As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period
e4m Staff Sep 23, 2024 11:00 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
e4m Staff Jul 11, 2024 3:35 PM
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Chehneet Kaur Jun 26, 2024 9:13 AM
Netizens are surprised at a print ad by Narayana Educational Institutions that featured the same student with AIR of 1 and 11
e4m Staff Jun 11, 2024 5:17 PM
The front-page creative features a striking image of a handful of pakoras, lined with oil stains, placed over the news
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
e4m Staff Mar 14, 2024 11:23 AM
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
Chehneet Kaur Feb 13, 2024 8:55 AM
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Tanzila Shaikh Jan 10, 2024 1:23 PM
Print ads are seeing a resurgence even in the age of spiffy digital and TV spots. Experts attribute it largely to print's strength and adaptability
Tanzila Shaikh Oct 26, 2023 9:18 AM
A section of netizens have taken umbrage at the main character in the ad who sports a stop sign-like red bindi on her forehead
e4m Staff Oct 17, 2023 5:18 PM
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
Chehneet Kaur Sep 11, 2023 9:13 AM
According to the report, the top three sectors together accounted for more than 45 per cent share of ad space in print during January to June in 2023
exchange4media Staff Aug 11, 2023 6:52 PM
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Sonam Saini Jul 12, 2023 8:13 AM
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
exchange4media Staff Mar 5, 2023 6:00 PM
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
exchange4media Staff Jan 16, 2023 12:40 PM
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
exchange4media Staff Dec 14, 2022 8:32 AM
Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
Sonam Saini Aug 26, 2022 8:32 AM
The channel has launched the market’s first fragrant print ad
exchange4media Staff Aug 25, 2022 12:41 PM
As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020
exchange4media Staff Jun 15, 2022 10:44 AM
According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each
exchange4media Staff Feb 21, 2022 8:59 AM