TV dominates Bihar poll advertising in 2025, capturing 86% of all campaign placements

The BJP led political advertising across both television and print, accounting for 54.2% of total insertions

by e4m Staff
Published: Nov 29, 2025 8:10 AM | 1 min read

TV dominates Bihar poll advertising in 2025, capturing 86% of all campaign placements

TV was the overwhelming favourite for political campaigning in the 2025 Bihar Assembly elections, delivering 86% of all ad placements, according to new data from AdEx India, a division of TAM Media Research. Print made up the remaining 14%.

The data is for the period from September 1 to November 11, 2025. The elections in Bihar were held from November 6 to November 11, 2025.

The Bharatiya Janata Party (BJP) led political advertising across both television and print, accounting for 54.2% of total insertions. The Rashtriya Janata Dal (RJD) came next with 27.6%, followed by the National Democratic Alliance (NDA) at 6.1% and the Congress at 2.5%.

On TV, BJP led with a 68.5% share, followed by the Rashtriya Janata Dal at 31.5%. The Aam Aadmi Party accounted for 0.1%, while Jan Suraj registered 0%.

In print, the NDA led with 43.6% of insertions, followed by Congress at 18.1%. The BJP accounted for 10.3%, Jan Suraaj for 6.7%, and Jantadal United for 4.6%, with 10 other advertisers forming 16.7%.

In Digital, In digital, BJP led with a 94.2% share. It was followed by the Rashtriya Janata Dal at 2.2%, the Congress at 2.1%, Janata Dal (United) at 1.1%, and Jan Suraj at 0.09%. The Indian National Congress (INC) contributed 0.2%, while the Aam Aadmi Party accounted for 0.02%.