The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period

exchange4media Staff Dec 21, 2022 8:16 AM


While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV

exchange4media Staff Dec 14, 2022 8:32 AM


As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022

exchange4media Staff Nov 10, 2022 1:45 PM


Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020

exchange4media Staff May 12, 2022 4:10 PM


As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years

exchange4media Staff Feb 3, 2022 9:10 AM

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Sun TV and Star Plus trailed in second and third spots respectively

exchange4media Staff Oct 29, 2021 8:44 AM


As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM


Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data

exchange4media Staff May 13, 2021 1:10 PM

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Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality

Mansi Sharma Apr 21, 2021 8:21 AM


Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM