Frodoh joins forces with CloudTV Ads to expand CTV advertising reach
Through this partnership, Frodoh will offer brands CloudTV’s ad inventory & platform capabilities
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Published: Oct 23, 2025 11:13 AM | 1 min read
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AdTech firm Frodoh has announced a strategic partnership with CloudTV to accelerate the growth of connected TV (CTV) advertising in India.
Through this partnership, Frodoh will offer CloudTV’s ad inventory & platform capabilities, helping brands tap into the rapidly growing audience base consuming content through connected devices.
Speaking on the partnership, Russhabh R Thakkar, Founder and CEO at Frodoh said, “This collaboration marks an important step in expanding both our and CloudTV’s presence in India’s connected TV ecosystem. We have seen firsthand how CTV advertising can unify fragmented audiences and bring brands closer to where viewers are most engaged on their smart TVs. Together, we are setting the stage for advertisers to explore new levels of visibility and relevance.”
Abhijeet Rajpurohit, COO & Co-Founder, CloudTV said, “At CloudTV Ads, our mission is to redefine the Connected TV advertising landscape in India. Partnering with Frodoh amplifies this vision by combining CloudTVs OS ecosystem with their deep understanding of the CTV demand. Together, CloudTV and Frodoh are not just enhancing access to premium CTV inventory; we’re driving a new era of measurable, high-impact advertising experiences for brands across India.”
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