bjp
Over three decades, Shazia Ilmi has navigated the worlds of media, activism and politics with conviction and resilience.
Dr Annurag Batra writes how Chief Minister Himanta Biswa Sarma is helping transform Assam into a confident and fast-emerging growth story in India’s Northeast
Annurag Batra May 20, 2026 5:01 PM
Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics
Annurag Batra May 9, 2026 1:16 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people
Gargi Sarkar May 7, 2026 8:28 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics
Shantomoy Ray May 7, 2026 8:21 AM
The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts
Ruhail Amin May 6, 2026 2:17 PM
Balbir Punj, former party vice president and ex-Rajya Sabha member, passed away on April 18
Seven of AAP’s 10 Rajya Sabha MPs move with Chadha meeting two-thirds merger threshold
e4m Staff Apr 24, 2026 7:47 PM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
Punj, a veteran politician, author, and public intellectual, passed away on April 18, 2026, at the age of 76
e4m Staff Apr 23, 2026 9:38 AM
The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views
e4m Staff Apr 20, 2026 2:51 PM
In a condolence message, Modi recalled Punj’s contribution to media, Parliament and the BJP’s intellectual outreach
e4m Staff Apr 19, 2026 8:13 AM
Punj was regarded as one of the BJP’s senior intellectual voices and had also served in the Rajya Sabha
e4m Staff Apr 18, 2026 10:24 PM
After a successful run in the entertainment industry as an actor, producer and public figure, Irani transitioned into politics in 2003
e4m Staff Mar 23, 2026 11:04 AM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 9:18 AM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Kerala BJP state president Rajeev Chandrashekhar alleged that the channel ran false and misleading reports linking his name to a controversial land deal
e4m Staff Oct 30, 2025 3:07 PM
Ganapathy Viswanathan, an Independent Communication Consultant, who knew legendary adman Piyush Pandey for over four decades, has shared a heartfelt tribute
e4m Staff Oct 24, 2025 3:32 PM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
On the occasion of Union Home Minister Amit Shah’s 61st birthday, we explore his rise within the BJP, strategic influence, and how he has shaped internal security and party organisation in India
e4m Staff Oct 22, 2025 8:42 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
Ameet Satam replaces Ashish Shelar, who recently stepped down after joining the state cabinet
e4m Staff Aug 26, 2025 10:09 AM
The role of media, need for dialogue and socio-economic changes during the 11 years of the government were discussed at the event
e4m Staff Jun 12, 2025 5:43 PM
While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
e4m Staff Feb 13, 2025 2:02 PM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
The 'Ek hai to safe hai’ campaign inspired by PM Narendra Modi's Dhule speech, which has taken the internet by storm, will go on till November 17
Chehneet Kaur Nov 12, 2024 8:37 AM
On Meta platforms—Facebook and Instagram—the BJP invested an additional Rs 8.61 lakh and Rs 3.59 crore on Google Ads to enhance its online reach last week from Oct 30 to Nov 5.
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
Shalinee Mishra Nov 8, 2024 9:33 AM
Media cos poised for a windfall as major political parties are set to invest heavily in advertising to secure an edge in the multi-party polls, observers tell e4m
Kanchan Srivastava Oct 16, 2024 8:30 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
Bhandari is also the Founder and CEO of 'Jan ki Baat', an independent global on-ground public opinion technology and psephology company
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Kanchan Srivastava Jun 12, 2024 9:09 AM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
Kanchan Srivastava Jun 5, 2024 9:17 AM
NDA's reliance on allies promises continued excitement for the next couple of weeks. Advertisers may loosen their purse strings to capitalize the higher viewership of news TV
Kanchan Srivastava & Chehneet Kaur Jun 5, 2024 9:10 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
As per reports, BJP has submitted the highest number of ad applications with 118 from Congress
e4m Staff May 15, 2024 1:02 PM
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
As part of the Jananayaga Peruvizha (Festival of Democracy), some special interviews have been conducted with key leaders
e4m Staff Apr 11, 2024 11:10 AM
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
e4m Staff Mar 27, 2024 5:30 PM
The agency had handled the party's media strategies for the 2014 and 2019 general elections too
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter