Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals

Tasmayee Laha Roy Jun 29, 2020 9:02 AM

Dua has been charged with grave offences under the IPC, including sedition, public nuisance and printing defamatory matter

exchange4media Staff Jun 14, 2020 4:39 PM

Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats

exchange4media Staff Feb 12, 2020 8:22 AM

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

It was reported that Minna was suffering from terminal cancer and was hospitalized for three weeks

exchange4media Staff Jan 18, 2020 4:07 PM

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

Experts suggest that political parties each are expected to spend Rs 10-15 crore on social media advertising

exchange4media Staff Jan 9, 2020 8:37 AM

Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry

Anjali Thakur Jan 8, 2020 8:59 AM

The BJP is likely to emerge as the biggest spender on OOH for the upcoming Delhi assembly elections

exchange4media Staff Jan 2, 2020 8:22 AM

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

The top re-tweeted posts were of PM Narendra Modi announcing his campaigning details for Maharashtra and Salman Khan’s tweet urging people to vote

exchange4media Staff Oct 29, 2019 8:19 AM

As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers

Shikha Paliwal Oct 17, 2019 8:21 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Jun 1, 2019 9:11 AM

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?  

Dipali Banka May 29, 2019 8:56 AM

A total of 3.2 million tweets were recorded on Counting Day alone

exchange4media Staff May 24, 2019 7:12 PM

The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies and startups

exchange4media Staff May 24, 2019 3:53 PM