BAJAKO Co-founders and Communication & Media Professionals, Anup Sharma and Amitesh Sufi explore the evolution of Bihar’s image through the lens of communication and lived experience

Anup Sharma & Amitesh Sufi Apr 17, 2026 11:27 AM

The BJP led political advertising across both television and print, accounting for 54.2% of total insertions

e4m Staff Nov 29, 2025 8:10 AM

Broadcasters shared ad rates rose nearly 10-12 times with advertisers coming from across categories like automotive, consumer goods, electronics and consumer durables 

Chehneet Kaur Nov 24, 2025 8:24 AM

The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences

e4m Staff Oct 31, 2025 9:18 AM

Unlike 2020, when Covid restrictions forced parties to lean on online outreach, 2025 is seeing them fire on all cylinders with reels, memes and influencer tie-ups

Anuja Jain and Shalinee Mishra Sep 9, 2025 9:08 AM

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)

Tasmayee Laha Roy Nov 9, 2020 8:36 AM

The award winning campaign enables viewers to voice their opinion on TV and win attractive prizes

exchange4media Staff Oct 27, 2020 4:54 PM

Political heavyweights of Bihar Nitish Kumar, Tejashwi Yadav, and Chirag Paswan shed light on the promises and manifestos of their parties

exchange4media Staff Oct 26, 2020 6:47 PM

The flagship property Abki Baar Kiska Bihar will bring together top newsmakers for debates, discussions and interviews

exchange4media Staff Oct 22, 2020 3:57 PM

The lineup will capture the mood of the nation and pertinent issues of the state, ahead of the crucial elections

exchange4media Staff Oct 19, 2020 3:39 PM

Aaj Tak’s creative team has rewritten lyrics of the popular song and it has been rendered by the singer of the original, Ritesh Pandey

exchange4media Staff Oct 8, 2020 10:45 AM

Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

The platform will bring different political parties and leaders across the spectrum to discuss and debate issues and strategies relating to the Bihar elections

exchange4media Staff Jun 24, 2020 12:10 PM

Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts

Tasmayee Laha Roy Jun 18, 2020 8:23 AM