bihar-polls
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
The data reflects viewership during the high-stakes 8 am–12 pm counting window
e4m Staff Nov 20, 2025 4:13 PM
The implication for marketers is that paid digital can shape conversations, but converting them into votes needs digital reach, data-led targeting, and on-ground mobilisation
Shalinee Mishra Nov 15, 2025 8:38 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
The event was inaugurated by Bharat Express Chairman, Managing Director and Editor-in-Chief Upendra Rai, alongside Bihar DGP Vinay Kumar
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals
Tasmayee Laha Roy Jun 29, 2020 9:02 AM