Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones

exchange4media Staff Mar 5, 2023 6:00 PM

The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store

exchange4media Staff Jan 16, 2023 12:40 PM

While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV

exchange4media Staff Dec 14, 2022 8:32 AM

As per TAM AdEx report, ad space per publication in the first quarter of 2022 grew by 17% compared to the same period in 2020

exchange4media Staff Jun 15, 2022 10:44 AM

According to TAM AdEx data, the services sector had the highest ad space share of 16%, followed by education and auto with 13% share each

exchange4media Staff Feb 21, 2022 8:59 AM

The dating app has scaled up its #LetsTalkConsent campaign

exchange4media Staff Sep 29, 2021 1:23 PM

According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

exchange4media Staff Jun 9, 2021 8:43 AM

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

These mega issues help in furthering the trust of advertisers in print media

exchange4media Staff Dec 23, 2020 12:25 PM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads

exchange4media Staff Jul 28, 2020 4:50 PM

The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020

exchange4media Staff Jul 21, 2020 7:33 AM

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 9:37 AM

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 8:30 AM

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Mosaic, a book launched by Dainik Bhaskar, features some of the finest works done in the print domain, including a number of Cannes shortlists

Synjini Nandi Jul 2, 2012 7:10 PM

Pantaloons was the top advertiser, while Big Bazaar was the leading brand to garner maximum share of retail advertising in print during Jan-Sept 2011.

exchange4media Staff Dec 24, 2011 8:14 AM

Jewellery, branded jewellery and footwear occupied three-fourth of the pie for print advertising personal accessories during the first three quarters of 2011.

exchange4media Staff Nov 19, 2011 6:28 AM

SBS Biotech Group of Company led the list of top 10 advertisers in the hair care sector with 19 per cent share, while the second position was shared by Ban Labs Ltd and Nuzen Herbal Pvt Ltd with 10 per cent share.

exchange4media Staff Nov 12, 2011 7:09 AM