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Rewind 2015:Guest Column: Mitrajit Bhattacharya's Best Print Ads of 2015

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 9:37 AM

Rewind 2015:Guest Column: Mitrajit Bhattacharya's Best Print Ads of 2015

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 8:30 AM

Tata Motors turns the 'key' to success with Zest print ad

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Dainik Bhaskar showcases best print ads of 2011

Mosaic, a book launched by Dainik Bhaskar, features some of the finest works done in the print domain, including a number of Cannes shortlists

Synjini Nandi Jul 2, 2012 7:10 PM

Retail sector print ads up 15 pc: AdEx Analysis

Pantaloons was the top advertiser, while Big Bazaar was the leading brand to garner maximum share of retail advertising in print during Jan-Sept 2011.

exchange4media Staff Dec 24, 2011 8:14 AM

Personal accessories print ads up 27 pc in Jan-Sep ’11: AdEx Analysis

Jewellery, branded jewellery and footwear occupied three-fourth of the pie for print advertising personal accessories during the first three quarters of 2011.

exchange4media Staff Nov 19, 2011 6:28 AM

Hair care print ads jump 54 pc in Jan-Sept ’11: AdEx Analysis

SBS Biotech Group of Company led the list of top 10 advertisers in the hair care sector with 19 per cent share, while the second position was shared by Ban Labs Ltd and Nuzen Herbal Pvt Ltd with 10 per cent share.

exchange4media Staff Nov 12, 2011 7:09 AM

Print ads up 16 pc in Jan-June 2011: AdEx Analysis

Print advertising witnessed a 16 per cent growth during the first half of 2011, compared to same period during 2010. Education institutions topped the category list with 9 per cent share, followed by social advertisements with 8 per cent share.

exchange4media Staff Jul 16, 2011 8:34 AM

Print ads during monsoon 2010 up 28 pc: AdEx Analysis

Print advertising during the monsoon period (June-September 2010) jumped by 28 per cent as against the same period in 2009. Four out of the top 10 advertisers of print advertising during this period were from the auto sector.

exchange4media Staff Jun 18, 2011 8:44 AM

Print ads for health insurance up 133 pc: AdEx Analysis

According to the latest AdEx Analysis, health/ accidental general insurance contributed to 20 per cent of print ads in Jan-Dec ’10. Print advertising in this sector grew by a whopping 133 per cent as compared to the previous year.

exchange4media Staff Mar 12, 2011 7:08 AM

Print ads of loans category up 13 pc during Jan-Nov ’10: AdEx Analysis

Print ad volumes of loans category increased by 13 per cent during January-November 2010, as compared to January-September 2009. Manappuram General Finance & Leasing Ltd was the number one advertiser of loan schemes in print.

exchange4media Staff Jan 10, 2011 7:41 AM

Shampoos/ conditioners print ads jump 121 pc during Jan-Oct: AdEx Analysis

Print advertising of the shampoos/ conditioners category grew by a whopping 121 per cent during January-October 2010, as compared to the same period in 2009. Torque Pharmaceuticals advertised the maximum for shampoo/ conditioner brands in print, while Pantene Pro V Nourished Shine gathered the maximum share of all new shampoo/ conditioner brands advertised in print during this period.

exchange4media Staff Dec 13, 2010 7:35 AM

Print ads rise by 27 per cent, Education sector tops it: AdEx Analysis

The overall Print industry has witnessed a 27 per cent growth in ad volumes according to the latest AdEx figures, since last year and in this Education was the top sector in print advertising. Educational Institutions despite the strict ASCI mandates as been the highest category in shares in the advertised volumes and Naaptol.com has been the number one advertiser for the Jan-Sep 2010 span.

exchange4media Staff Nov 1, 2010 8:44 AM

Retail sector print ads grow 31 pc during Jan-Aug 2010: AdEx Analysis

Print ad volumes of the retail sector grew by 31 per cent during January-August 2010, as compared to January-August 2009. Independent retailers category accounted for two-third of retail sector advertising in print. Pantaloons Retail India Ltd occupied the top position in this sector during this period.

exchange4media Staff Sep 27, 2010 8:17 AM

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