According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

exchange4media Staff Jun 9, 2021 8:43 AM

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

These mega issues help in furthering the trust of advertisers in print media

exchange4media Staff Dec 23, 2020 12:25 PM

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads

exchange4media Staff Jul 28, 2020 4:50 PM

The Committee raised questions about the 'political messaging' of a one-page ad placed on 16 July 2020

exchange4media Staff Jul 21, 2020 7:33 AM

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 9:37 AM

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 8:30 AM

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Mosaic, a book launched by Dainik Bhaskar, features some of the finest works done in the print domain, including a number of Cannes shortlists

Synjini Nandi Jul 2, 2012 7:10 PM

Pantaloons was the top advertiser, while Big Bazaar was the leading brand to garner maximum share of retail advertising in print during Jan-Sept 2011.

exchange4media Staff Dec 24, 2011 8:14 AM

Jewellery, branded jewellery and footwear occupied three-fourth of the pie for print advertising personal accessories during the first three quarters of 2011.

exchange4media Staff Nov 19, 2011 6:28 AM

SBS Biotech Group of Company led the list of top 10 advertisers in the hair care sector with 19 per cent share, while the second position was shared by Ban Labs Ltd and Nuzen Herbal Pvt Ltd with 10 per cent share.

exchange4media Staff Nov 12, 2011 7:09 AM

Print advertising witnessed a 16 per cent growth during the first half of 2011, compared to same period during 2010. Education institutions topped the category list with 9 per cent share, followed by social advertisements with 8 per cent share.

exchange4media Staff Jul 16, 2011 8:34 AM

Print advertising during the monsoon period (June-September 2010) jumped by 28 per cent as against the same period in 2009. Four out of the top 10 advertisers of print advertising during this period were from the auto sector.

exchange4media Staff Jun 18, 2011 8:44 AM

According to the latest AdEx Analysis, health/ accidental general insurance contributed to 20 per cent of print ads in Jan-Dec ’10. Print advertising in this sector grew by a whopping 133 per cent as compared to the previous year.

exchange4media Staff Mar 12, 2011 7:08 AM

Print ad volumes of loans category increased by 13 per cent during January-November 2010, as compared to January-September 2009. Manappuram General Finance & Leasing Ltd was the number one advertiser of loan schemes in print.

exchange4media Staff Jan 10, 2011 7:41 AM

Print advertising of the shampoos/ conditioners category grew by a whopping 121 per cent during January-October 2010, as compared to the same period in 2009. Torque Pharmaceuticals advertised the maximum for shampoo/ conditioner brands in print, while Pantene Pro V Nourished Shine gathered the maximum share of all new shampoo/ conditioner brands advertised in print during this period.

exchange4media Staff Dec 13, 2010 7:35 AM

The overall Print industry has witnessed a 27 per cent growth in ad volumes according to the latest AdEx figures, since last year and in this Education was the top sector in print advertising. Educational Institutions despite the strict ASCI mandates as been the highest category in shares in the advertised volumes and Naaptol.com has been the number one advertiser for the Jan-Sep 2010 span.

exchange4media Staff Nov 1, 2010 8:44 AM