If the Sony-Viacom18 deal comes through, it can become a formidable competition for Disney-Star, say experts.

exchange4media Staff Jul 21, 2020 8:38 PM

Media Mantra will be managing the brand enhancement, strategic PR, and media duties for the brand

exchange4media Staff Jul 21, 2020 6:00 PM

Iyer comes with over 11 years of experience and Roy has more than 16 years of experince

exchange4media Staff Jul 21, 2020 5:25 PM

Profit stood at Rs 1,897 crore, up 5.68% from Rs 1,795 crore posted in quarter ended June 30, 2019

exchange4media Staff Jul 21, 2020 5:00 PM

Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer

exchange4media Staff Jul 21, 2020 3:45 PM

STACA is the apex body whose operations arm is the Advertising Council of India (ACI)

exchange4media Staff Jul 21, 2020 3:30 PM

Chaubey will also be managing 12 editions of Andhra Prabha publication

exchange4media Staff Jul 21, 2020 2:47 PM

As part of the mandate, Teamwork will be responsible for devising creative strategy for Nova

exchange4media Staff Jul 21, 2020 2:27 PM

The campaign brings out light-hearted competitiveness of the game among the players

exchange4media Staff Jul 21, 2020 2:06 PM

The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform

exchange4media Staff Jul 21, 2020 1:57 PM

Sethi will report into Pratik Gupta, Co-Founder of Zoo Media & FoxyMoron

exchange4media Staff Jul 21, 2020 1:40 PM

Kandpal is a seasoned banker with more than 33 years of experience with SBI

exchange4media Staff Jul 21, 2020 1:35 PM

Under this partnership, key artists on GoNuts will be featured on BookMyShow, allowing users to engage with celebrities through both platforms

exchange4media Staff Jul 21, 2020 1:27 PM

The latest report on 'Digital, Diverse & Multilingual India' states that 57% of the audiences watch online videos several times a day with YouTube being their preferred platform

exchange4media Staff Jul 21, 2020 1:11 PM

Instagram campaign #DELnavigate is an initiative to raise the spirits of those with wanderlust even as they stay safe at home

exchange4media Staff Jul 21, 2020 12:29 PM

In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads

exchange4media Staff Jul 21, 2020 11:38 AM

Through this initiative, Sri Adhikari Brothers used their channels Mastiii, Dabangg and MaiBoli along with digital platforms to call out to millions of COVID-hit migrants to showcase their talent

exchange4media Staff Jul 21, 2020 8:50 AM

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM

Sources close to the decision makers told e4m that the schedule will be unveiled in next few days

Ruhail Amin Jul 21, 2020 8:44 AM

In the webinar, Gaurav Dublish and Siddharth Sood, Co-founders, Wildcraft India, spoke about innovation, entering new categories, the brand's evolution and the role of leadership

exchange4media Staff Jul 21, 2020 8:41 AM