In the world of advertising and communications, Shah’s legacy lies not in a single campaign or a memorable slogan, but in a fundamental shift in how political battles are fought

e4m Staff Oct 22, 2026 9:43 AM

On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week

Shalinee Mishra Mar 10, 2026 9:47 AM

The BJP led political advertising across both television and print, accounting for 54.2% of total insertions

e4m Staff Nov 29, 2025 8:10 AM