Cheil India and Samsung unveil digital comic on World Environment Day
The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard
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Published: Jun 5, 2025 12:46 PM | 1 min read
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This World Environment Day, Cheil India launched a witty and thought-provoking digital comic for Samsung, showcasing the predicament of those old electronics while highlighting India’s growing e-waste problem.
The digital comic brings to life a cast of old discarded appliances who’ve been waiting to be heard. While playfully highlighting their demands, the campaign underlines a powerful message: Dispose of e-waste responsibly for a safer planet.
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