Samsung, RIL take top places in global brand index

The recent FutureBrand Index report 2024 has stated that while Samsung has taken the top spot in the ‘Top 100 brands’ list, Reliance Industries is on the second spot globally. In the previous year, the brand stood at 13th rank. 

Furthermore, Apple, Nike, ASML, Danaher took up third to sixth spot. Walt Disney has grabbed a place in the list being on the 7th spot. 

Danaher is this year’s highest-ranking Healthcare brand with a striking new visual identity and brand positioning (“Innovation at the speed of life”), and a successful acquisition strategy. 

Johnson & Johnson faced the largest drop among healthcare brands from rank 27th to 35th where 2023 was especially tough for the brand as it discontinued its talc products globally following safety concerns and high-profile lawsuits.

Christian Dior is the highest ranking luxury brand as per the report at 28th, significantly outperforming parent brand LVMH, which stands at 73rd. 

The FutureBrand Index studies the PwC Top 100 companies by market capitalisation from a brand perception and strength perspective. The ranking brings companies and brands to attention that continuously develop growth strategies and stay ahead of market shifts. 

The best future brands skilfully adapt to changing consumer expectations, technological advancements, and market dynamics without losing sight of their core identity, said the report. They have a clear sense of who they are and why they exist. 

The FutureBrand Index over the past decade reveals that successful brands know how to harmonise the unchanging with the evolving, ensuring not just survival, but sustained success. 

The report says, “To be a future brand means continuously evolving strategies that deliver on both brand purpose and experience, staying ahead of market shifts. That’s why we believe in making brands tangible by connecting purpose, experience, and design to drive marketing and business outcomes that outperform expectation and the competition.”