Overall FCT on TV sees 7% growth in week 15: BARC - Nielsen

According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15

e4m by exchange4media Staff
Updated: Apr 23, 2020 1:54 PM
BARC Nielsen Edition 5

The overall Free Commercial Time (FCT) has witnessed a growth of 7% in week 15 over the previous week as per the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media.

Week 15 saw total advertisers climbing back on TV. The total number of advertisers has increased from 1017 in week 14 to 1021 in week 15.

The report also states that the top ten advertisers inventory grows by 18% and the next 40 grows by 10% in week 15 over the previous week. In terms of total viewership, as per the report, week 15 recorded 40% growth over pre-COVID-19 at 1.24 trillion minutes and individuals watching TV for all seven days increased to 48% while viewership grew by 1% over week 14 led by ATS.

Also, non-prime time is still the driver for TV viewership growth in week 15. Both prime-time and non- prime time register a growth of 1% each in week 15 as compared to last week. Following a similar trend, movies and news genre continue to grow in week 15 as well. The new genre saw 195% growth whereas movies genre saw a 67% growth. The kids' genre grew 37% and GEC saw a growth of 17%.

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