barc-india

BARC India finally starts publishing weekly ratings on its website after refraining from doing so for several weeks post TRAI's NTO rollout

exchange4media Staff 1 week ago

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 1 week ago

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee 01-April-2019

BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff 25-March-2019

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff 08-February-2019

Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff 07-February-2019

Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers

exchange4media Staff 05-February-2019

At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff 01-February-2019

Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure

exchange4media Staff 29-January-2019

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff 22-January-2019

In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff 17-January-2019

In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff 11-January-2019

Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years

exchange4media Staff 10-January-2019

Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff 10-January-2019

A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff 07-January-2019

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 07-January-2019

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta 02-January-2019

BARC Week 50: WhatsApp, which recently launched its first TV campaign in India, has entered the list of Top 10 Brands at the sixth spot

exchange4media Staff 21-December-2018