barc-india
hansa?blur=25

Sources at MDL said that both Hansa and MDL/BARC have mutually agreed to disengage

exchange4media Staff Apr 6, 2021 10:03 AM

barc?blur=25

This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM

BARC?blur=25

FMCG and e-comm categories grew by 36% and 21% YoY during this period

exchange4media Staff Mar 19, 2021 7:57 AM

news?blur=25

Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM

NBF?blur=25

In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county

Tasmayee Laha Roy Mar 12, 2021 8:24 AM

partho dasgupta?blur=25

The bail has been reportedly granted after the payment of PR Bond of Rs 2 lakh

exchange4media Staff Mar 2, 2021 11:26 AM

BARC?blur=25

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

BARC?blur=25

Hindustan Unilever continues to lead advertiser's space for the week

exchange4media Staff Feb 26, 2021 8:17 AM

news?blur=25

Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM

TV?blur=25

Many editors, off the record, say that the absence of weekly data meant they were not in the battle to be the loudest, and if the data points are done away for good, TV news can become sane again

Tasmayee Laha Roy Feb 5, 2021 8:04 AM

Tv?blur=25

The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike

Sonam Saini Feb 4, 2021 8:43 AM

TV?blur=25

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping the senior management informed

exchange4media Staff Jan 20, 2021 9:36 AM

partho dasgupta?blur=25

From persuading Arnab Goswami to release BARC data on Republic's first week to sharing rival channels' data with him, Dasgupta made many exceptions for his former Times Now colleague

Tasmayee Laha Roy Jan 19, 2021 9:09 AM

News Broadcasters Federation?blur=25

NBF also calls upon BARC to not come under the pressure of vested interests and hold back the release of ratings

exchange4media Staff Jan 14, 2021 9:11 PM

TV News?blur=25

It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now

exchange4media Staff Jan 14, 2021 6:18 PM

TV?blur=25

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process

exchange4media Staff Jan 12, 2021 9:46 PM

TV?blur=25

The government will now study the report and will take further actions accordingly

exchange4media Staff Jan 12, 2021 5:35 PM

BARC?blur=25

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership

exchange4media Staff Jan 12, 2021 8:51 AM

TV News?blur=25

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that

Tasmayee Laha Roy Jan 8, 2021 8:24 AM

TV broadcast?blur=25

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP scam

exchange4media Staff Dec 29, 2020 8:34 AM