Bavan Matthews named Head of People Operations and Ashish Gupta to be CFO

exchange4media Staff May 17, 2022 8:43 AM

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Hindustan Unilever continued to be the most advertised group on TV this week

exchange4media Staff Apr 1, 2022 8:18 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 19, 2022 8:30 AM

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The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 19, 2022 8:45 AM

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Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week

exchange4media Staff Feb 18, 2022 1:06 PM

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Sakhuja's key priority as TechComm Chairman will be to protect the integrity of TV audience measurement data

exchange4media Staff Feb 4, 2022 10:34 PM


The channel registered 2748.43 weekly AMA (000s) followed by Star Maa in the second position with 2702.64 weekly AMA (000s)

exchange4media Staff Dec 23, 2021 3:49 PM

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As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels

Sonam Saini Nov 25, 2021 9:15 AM


The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers

exchange4media Staff Nov 23, 2021 12:45 PM

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The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019

exchange4media Staff Oct 21, 2021 1:29 PM

Hindustan Unilever continues to dominate the advertiser’s list

exchange4media Staff Oct 1, 2021 8:11 AM


Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

exchange4media Staff Jul 22, 2021 12:57 PM


New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser

exchange4media Staff Jul 9, 2021 8:19 AM


Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed

Tasmayee Laha Roy Jul 7, 2021 8:19 AM

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In February, Times Network had issued a legal notice to BARC for fraudulent viewership manipulation and tampering of Television Audience Measurement & Television Rating Points

exchange4media Staff Jun 23, 2021 4:27 PM


The agency has also written to the ED, seeking details of their probe in the matter

exchange4media Staff Jun 22, 2021 9:13 AM


Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM