barc-india
BARC

The percentage of households watching 1 to 15 channels increased from 21% to 30% over the same period

exchange4media Staff Sep 27, 2019 8:55 AM

BARC

IIM-A in its report stated that no significant increase in BARC’s current sample size is required with the proviso that the current cost levels are being maintained

exchange4media Staff Sep 19, 2019 10:41 AM

BARC

Sony Pictures Network dominates the Hindi GEC Urban category with three shows in the top 5 list

exchange4media Staff Sep 6, 2019 6:25 PM

TDSAT

While most of the industry remains tight-lipped about the status of the report, there has been a sense of dissatisfaction among the broadcasters

exchange4media Staff Jul 23, 2019 7:38 AM

BARC

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

BARC

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM

BARC

While some say any data that's convertible into intelligence is welcome, others feel BARC should have consulted the stakeholders

Anjali Thakur Jul 9, 2019 8:10 AM

BARC

Reporting viewership from Pay and Free platforms separately would enable broadcasters to make more informed decisions pertaining to content and distribution

exchange4media Staff Jul 8, 2019 3:13 PM

e4m recap

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

BARCIIM

The report states that an ideal sample size should be based on aspects like sample design, cost of sampling, overall budget and population characteristics

exchange4media Staff Jul 3, 2019 3:52 PM

BARC

PrimaVU has been launched to meet the demands of the industry to measure what premium homes watch

exchange4media Staff Jul 1, 2019 8:32 AM

B4U Kadak and B4U Bhojpuri

By the latest viewership figures of BARC, both the newly launched channels have created a big impact in their respective genres

exchange4media Staff Jun 28, 2019 7:26 PM

ABP News

In the campaign, ABP News says news channels have been resorting to unfair practices, but despite that it continues to be one of the leading news channels 

exchange4media Staff Jun 14, 2019 8:45 AM

BARC

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

GAMMA

BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff May 15, 2019 11:12 AM

ABP

The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively

exchange4media Staff May 8, 2019 6:09 PM