barc-india
Republic TV?blur=25

In February, Times Network had issued a legal notice to BARC for fraudulent viewership manipulation and tampering of Television Audience Measurement & Television Rating Points

exchange4media Staff 1 day ago

trp?blur=25

The agency has also written to the ED, seeking details of their probe in the matter

exchange4media Staff Jun 22, 2021 9:13 AM

BARC?blur=25

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

BARC India?blur=25

TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium

exchange4media Staff Jun 17, 2021 1:21 PM

BARC India?blur=25

Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list

exchange4media Staff Jun 4, 2021 11:45 AM

star - barc?blur=25

As per the weekly data, Star Plus’ Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows' list

exchange4media Staff May 28, 2021 9:05 AM

BARC?blur=25

As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week

exchange4media Staff May 28, 2021 8:32 AM

Mythology?blur=25

Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs

exchange4media Staff May 25, 2021 9:21 AM

BARC?blur=25

Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week

exchange4media Staff May 21, 2021 8:34 AM

Tv?blur=25

The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET

Sonam Saini May 17, 2021 8:35 AM

BARC report?blur=25

As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list

exchange4media Staff May 17, 2021 8:33 AM

TV?blur=25

Star Utsav continued to lead both rural and overall (Urban+Rural market) this week

exchange4media Staff May 13, 2021 2:18 PM

IPL?blur=25

Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches

exchange4media Staff May 1, 2021 7:58 AM

tV?blur=25

Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising

Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM

BARC?blur=25

Reckitt continues to top the list of top ten advertisers, whereas Lizol continues to be the leading brand

exchange4media Staff Apr 23, 2021 8:28 AM

BARC India?blur=25

In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts

exchange4media Staff Apr 22, 2021 2:30 PM

TV?blur=25

Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020

Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM

hansa?blur=25

Sources at MDL said that both Hansa and MDL/BARC have mutually agreed to disengage

exchange4media Staff Apr 6, 2021 10:03 AM

barc?blur=25

This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM