barc-india
BRAC?blur=25

BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark

exchange4media Staff Jun 25, 2020 2:49 PM

BARC?blur=25

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

DD Free Dish?blur=25

Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates

Tasmayee Laha Roy Jun 12, 2020 7:44 AM

BARC?blur=25

As per the weekly data, Dangal continues to lead in the combined (U+R) and rural markets

exchange4media Staff Jun 11, 2020 2:07 PM

TV ads?blur=25

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

BARC India?blur=25

According to BARC data, DD National's ‘Shri Krishna’ leads in both urban and overall markets

exchange4media Staff Jun 4, 2020 2:00 PM

BARC?blur=25

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

SunilLulla?blur=25

According to BARC India CEO, next three months are going to be crucial to determine the future for the next 12 months

exchange4media Staff May 28, 2020 9:13 AM

BARC?blur=25

BARC and MDL have resumed on-field operations in Green Zones following precautions for the Panel Homes and the on-field executive

exchange4media Staff May 20, 2020 5:00 PM

BARC?blur=25

As per the data for Week 18, DD National ranks one on the top ten channel list in PrimaVu homes, followed by Star Plus & Sony Sab

exchange4media Staff May 20, 2020 2:11 PM

Webinar?blur=25

At a recent webinar Sunil Lulla, BARC; George Varghese, Indian Express; Abraham Thomas, RBNL, Avinash Pandey, ABP News Network & Pradeep Dwivedi, Eros, shared insights on the COVID-19 impact

exchange4media Staff May 16, 2020 9:11 AM

TV ads?blur=25

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

BARC India?blur=25

BARC says it is mindful of the situation and has already introduced multiple cost-cutting measures & will continue to review them regularly

Naziya Alvi Rahman May 11, 2020 8:18 AM

TV?blur=25

The additional number of meters, if installed, may cost BARC over Rs 50 crore annually and all stakeholders have questioned the source of funding for the same

Tasmayee Laha Roy May 8, 2020 8:53 AM

Ads?blur=25

As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%

exchange4media Staff May 8, 2020 8:31 AM

TV?blur=25

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

BARC?blur=25

The TV rating body said that this change will allow for more direct comparison between genres and align with common measurement best practices

exchange4media Staff May 4, 2020 2:54 PM

TV?blur=25

As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15

exchange4media Staff May 1, 2020 8:54 AM

Sunil Lulla?blur=25

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM