barc-india
VI?blur=25

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

Kallie Purie?blur=25

The Vice Chairperson of India Today Group was nominated by the Indian Broadcasting Federation, according to media reports

exchange4media Staff Sep 9, 2020 11:08 AM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 5, 2020 7:54 AM

IPL 2020?blur=25

The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM

GECs?blur=25

As per the 11th edition of the BARC India and Nielsen Media report, viewership for movies in the last four weeks has also impacted GEC numbers, especially in Bangla, Marathi, Kannada & Malayalam

exchange4media Staff Aug 28, 2020 8:30 AM

BARC?blur=25

As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

exchange4media Staff Aug 21, 2020 9:24 AM

BARC?blur=25

Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

exchange4media Staff Aug 7, 2020 8:12 AM

BARC India?blur=25

The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff Aug 4, 2020 8:23 AM

BARC?blur=25

As compared to the previous four weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural grew by 11%

exchange4media Staff Jul 30, 2020 8:51 AM

TV?blur=25

NBA and NBF write to ratings body about unexplained spikes in TV viewership

Tasmayee Laha Roy Jul 10, 2020 9:12 AM

BARC?blur=25

The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list

exchange4media Staff Jul 8, 2020 8:29 AM

BRAC?blur=25

BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark

exchange4media Staff Jun 25, 2020 2:49 PM

BARC?blur=25

In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

DD Free Dish?blur=25

Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates

Tasmayee Laha Roy Jun 12, 2020 7:44 AM

BARC?blur=25

As per the weekly data, Dangal continues to lead in the combined (U+R) and rural markets

exchange4media Staff Jun 11, 2020 2:07 PM

TV ads?blur=25

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

BARC India?blur=25

According to BARC data, DD National's ‘Shri Krishna’ leads in both urban and overall markets

exchange4media Staff Jun 4, 2020 2:00 PM