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Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

exchange4media Staff Jul 22, 2021 12:57 PM

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New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser

exchange4media Staff Jul 9, 2021 8:19 AM

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Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed

Tasmayee Laha Roy Jul 7, 2021 8:19 AM

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In February, Times Network had issued a legal notice to BARC for fraudulent viewership manipulation and tampering of Television Audience Measurement & Television Rating Points

exchange4media Staff Jun 23, 2021 4:27 PM

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The agency has also written to the ED, seeking details of their probe in the matter

exchange4media Staff Jun 22, 2021 9:13 AM

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Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

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TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium

exchange4media Staff Jun 17, 2021 1:21 PM

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Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list

exchange4media Staff Jun 4, 2021 11:45 AM

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As per the weekly data, Star Plus’ Ghum Hai Kisi Ke Pyaar Me, Imli, Anupamaa, and Saath Nibhaana Saathiya 2 made to the top 5 shows' list

exchange4media Staff May 28, 2021 9:05 AM

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As per the weekly data, Reckitt India and Dettol Toilet Soap continued to lead the advertisers and the brands lists respectively, this week

exchange4media Staff May 28, 2021 8:32 AM

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Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs

exchange4media Staff May 25, 2021 9:21 AM

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Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week

exchange4media Staff May 21, 2021 8:34 AM

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The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET

Sonam Saini May 17, 2021 8:35 AM

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As per weekly data, Dettol Toilet Soaps secured the top spot whereas Lizol stood at second position on the top ten brands' list

exchange4media Staff May 17, 2021 8:33 AM

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Star Utsav continued to lead both rural and overall (Urban+Rural market) this week

exchange4media Staff May 13, 2021 2:18 PM

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Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches

exchange4media Staff May 1, 2021 7:58 AM

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Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising

Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM

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Reckitt continues to top the list of top ten advertisers, whereas Lizol continues to be the leading brand

exchange4media Staff Apr 23, 2021 8:28 AM

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In the Urban market, Sony’s Super Dancer Chapter 4 enters the list of top five programmes while Star Plus’ Anupamaa leads the charts

exchange4media Staff Apr 22, 2021 2:30 PM