News18 India?blur=25

The channel outperformed top general entertainment channels with a cumulative reach of 8.7 crore

exchange4media Staff Oct 13, 2022 8:08 PM


India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week

exchange4media Staff Jun 24, 2022 11:44 AM


In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels

exchange4media Staff Jun 21, 2022 4:49 PM

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Hindustan Unilever continued to be the most advertised group on TV this week

exchange4media Staff Apr 1, 2022 8:18 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 19, 2022 8:30 AM

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The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 19, 2022 8:45 AM

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Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week

exchange4media Staff Feb 18, 2022 1:06 PM

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Sakhuja's key priority as TechComm Chairman will be to protect the integrity of TV audience measurement data

exchange4media Staff Feb 4, 2022 10:34 PM


The channel registered 2748.43 weekly AMA (000s) followed by Star Maa in the second position with 2702.64 weekly AMA (000s)

exchange4media Staff Dec 23, 2021 3:49 PM

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As per the TAM data, ad volume of Hindi news channels grew by 1% whereas English news channels witnessed a drop of 8% compared to Hindi and other regional news channels

Sonam Saini Nov 25, 2021 9:15 AM


The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers

exchange4media Staff Nov 23, 2021 12:45 PM

BARC India?blur=25

The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019

exchange4media Staff Oct 21, 2021 1:29 PM

Hindustan Unilever continues to dominate the advertiser’s list

exchange4media Staff Oct 1, 2021 8:11 AM


The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'

exchange4media Staff Sep 24, 2021 9:59 AM


Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019

exchange4media Staff Jul 22, 2021 12:57 PM


New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser

exchange4media Staff Jul 9, 2021 8:19 AM