barc-india

In the campaign, ABP News says news channels have been resorting to unfair practices, but despite that it continues to be one of the leading news channels 

exchange4media Staff 1 week ago

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy 1 week ago

BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff 15-May-2019

The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively

exchange4media Staff 08-May-2019

Ad rates in the genre have seen massive spike this election season

Moumita Bhattacharjee 06-May-2019

Star Plus continues to be the leader in urban market and Dangal in rural market

exchange4media Staff 03-May-2019

Star Sports 1 Hindi and Dangal continue to be top channels for the fourth consecutive week

exchange4media Staff 25-April-2019

BARC India finally starts publishing weekly ratings on its website after refraining from doing so for several weeks post TRAI's NTO rollout

exchange4media Staff 08-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee 01-April-2019

BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff 25-March-2019

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff 08-February-2019

Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff 07-February-2019

Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers

exchange4media Staff 05-February-2019

At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff 01-February-2019

Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure

exchange4media Staff 29-January-2019

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff 22-January-2019

In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff 17-January-2019

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