Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Mar 19, 2022 8:30 AM  | 1 min read
Recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.

BARC India resumes ratings for individual news channels

https://www.exchange4media.com/media-tv-news/barc-india-resumes-ratings-for-individual-news-channels-119104.html

Trepidation, optimism, scepticism: Mixed feelings in industry as news ratings return

https://www.exchange4media.com/media-tv-news/some-trepidation-some-optimism-some-scepticism-mixed-feel-in-industry-as-ratings-return-119097.html

e4m Indian Marketing Awards: Big honours for Diageo India & ITC Foods

https://www.exchange4media.com/marketing-news/e4m-indian-marketing-awards-big-honours-for-diageo-india-itc-foods-119035.html

I firmly believe IPL is the No. 1 media property: Jigar Rambhia, Wavemaker

https://www.exchange4media.com/marketing-news/i-firmly-believe-ipl-is-the-no-1-media-property-jigar-rambhia-wavemaker-119093.html

Bail Kolhu campaign: How BL Agro is investing in digital & radio marketing

https://www.exchange4media.com/marketing-news/we-are-investing-a-lot-in-digital-marketing-radio-to-reach-the-target-audience-119094.html

Women in tech space should come forward as role models: Juhi Bhatnagar

https://www.exchange4media.com/marketing-news/more-opportunities-lie-for-women-in-leadership-positions-in-stem-fields-juhi-bhatnagar-118923.html

If all talk about sustainability, companies will be forced to make changes: Harsh Mariwala

https://www.exchange4media.com/marketing-news/if-all-talk-about-sustainability-companies-will-be-forced-to-make-changes-harsh-mariwala-119059.html

Emotional advertising is two times more effective than functional advertising: Shivam Puri

https://www.exchange4media.com/marketing-news/emotional-advertising-is-two-times-more-effective-than-functional-advertising-shivam-puri-119062.html

We want to increase our footprint across India: Srinivas Kamath, Naturals

https://www.exchange4media.com/marketing-news/we-want-to-increase-our-footprint-across-india-srinivas-kamath-naturals-119046.html

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