Interactive Avenues wins 5 metals at The Maddies 2024
The agency won 2 golds, 1 silver and 2 bronze metals across categories
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Published: Nov 28, 2024 10:08 PM | 1 min read
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The exchange4media Group hosted the 10th edition of e4m Mobile Awards - The Maddies 2024 on November 28 at a star-studded ceremony in Mumbai. At the awards night, Interactive Avenues took home a total of 5 metals for its creative and outstanding work in the mobile marketing space. Coming to the metal tally, the agency bagged 2 golds, 1 silver and 2 bronze metals across categories.
The Maddies honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. The grand ceremony was attended by industry luminaries, business heads and experts from the advertising and marketing realm.
The brands that took home the most metals include Unilever, Aditya Birla Group, Swiggy, ITC, Noise, Castrol and Asian Paints while the agencies that walked away with the highest number of metals include Madison Media, HiveMinds Innovative Market Solutions, Netcore Cloud and Performics India.
This year, The Maddies 2024 jury was chaired by Amit Syngle, Managing Director & Chief Executive Officer, Asian Paints. The winners were honoured in five main categories that were Marketing Strategy, Channel/Media Strategy, Enabling Technologies, Hall of Fame Awards and Short form video category. These broad categories were further divided into several sub-categories.
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