The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office

exchange4media Staff Jan 9, 2023 3:40 PM

Siddharth Barjatya?blur=25

Barjatya will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi

exchange4media Staff Dec 13, 2022 12:27 PM

The Maddies 2022?blur=25

The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday

exchange4media Staff Nov 23, 2022 11:13 AM

The Maddies?blur=25

Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners

exchange4media Staff Nov 22, 2022 10:10 PM


Nagare will be based out of Mumbai, and will report to Harish Iyer, Executive Vice President, Media

exchange4media Staff Oct 21, 2022 1:46 PM


The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations

exchange4media Staff Oct 18, 2022 12:37 PM


The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more

exchange4media Staff Sep 9, 2022 12:54 PM

consumer behaviour?blur=25

Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment

Debarshi Chakravorti Sep 9, 2022 8:50 AM


Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands

exchange4media Staff Feb 25, 2022 10:57 AM


The agency will drive the entire paid media mandate for Emami Ltd., Emami Agrotech Ltd. and The Man Company

exchange4media Staff Feb 11, 2022 12:40 PM

amardeep singh?blur=25

We speak to Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, in part eight of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 20, 2021 8:44 AM

interactive avenues - mediasmart?blur=25

This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads

exchange4media Staff Jul 2, 2021 6:45 PM


For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM


The suite aims to solve endemic business problems like local asset readiness, last-mile optimization, centralized or de-centralized modules for a business generating demand pan India

exchange4media Staff Mar 17, 2021 11:03 AM


In her new role, Sachdev will be responsible for driving the entire media practice for the region

exchange4media Staff Feb 11, 2021 8:48 AM

Playerzpot-Interactive Avenue?blur=25

The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints

exchange4media Staff Jan 29, 2021 12:52 PM