The account will be handled out of the agency’s Delhi office

Misbaah Mansuri Oct 10, 2019 9:07 AM

IA’s mandate includes driving brand awareness, facilitating trials, and creating brand loyalists and advocates who will help evangelise Too Yumm!

exchange4media Staff Sep 26, 2019 5:09 PM

The account will be handled out of the agency’s Mumbai office

exchange4media Staff Sep 16, 2019 5:54 PM

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff Dec 19, 2018 8:05 AM

The agency conceptualized this one for brand Durex.

exchange4media Staff Jun 15, 2018 8:54 AM

Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

exchange4media Staff May 10, 2018 12:41 PM

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

exchange4media Staff Aug 25, 2016 8:29 AM

The agency, which is part of IPG Mediabrands took home 2 Golds, 2 Silvers and 2 Bronzes at the recently concluded Indian Digital Media Awards held at Mumbai

exchange4media Staff Jun 20, 2016 1:17 PM

SapientNitro and Madison Media both got 1 Silver and 1 Bronze each. Webmaffia received 2 Silvers

exchange4media Staff Apr 13, 2015 10:41 PM

The entire activity reported an estimated reach of 46.4 million impressions from 10,602 Twitter mentions

exchange4media Staff Oct 22, 2014 12:15 PM

Based out of Bangalore, Unnikrishnan will report to Vishal Chinchankar, Digital Leader - India. He joins in from Interactive Avenues, where he had managed accounts such as Wipro, TTK, ING Vysya Bank, and World Vision, among others

exchange4media Staff Sep 4, 2014 8:01 AM

Based out of Bangalore, Unnikrishnan will report to Vishal Chinchankar, Digital Leader - India. He joins in from Interactive Avenues, where he had managed accounts such as Wipro, TTK, ING Vysya Bank, and World Vision, among others

exchange4media Staff Sep 3, 2014 12:16 PM

Paul Dueman named Planning Head; Gauri Joshi and Sumanta Ganguly join as Creative and Business Heads. The leadership team will report to Vikas Mehta, CMO, Lowe Lintas + Partners and Country Head, LinTeractive

exchange4media Staff Aug 26, 2014 8:11 AM

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobile Media Agency of the Year

exchange4media Staff Jun 7, 2014 8:43 AM

Interactive Avenues leads the nominees' list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries

exchange4media Staff Jun 4, 2014 8:33 AM

The digital entity will be led byCMO Vikas Mehta. IPG's Interactive Avenues will continue to partner 'LinTeractive' for execution in areas like SEO, SEM, technical development

exchange4media Staff May 15, 2014 7:59 AM

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

In his new role, Varghese will nurture Isobar's creative team to the next level by creating brand experience through integrated digital campaigns. He moves from Interactive Avenues

exchange4media Staff Nov 15, 2013 9:23 AM