interactive-avenues
The suite aims to solve endemic business problems like local asset readiness, last-mile optimization, centralized or de-centralized modules for a business generating demand pan India
exchange4media Staff Mar 17, 2021 11:03 AM
In her new role, Sachdev will be responsible for driving the entire media practice for the region
exchange4media Staff Feb 11, 2021 8:48 AM
The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints
exchange4media Staff Jan 29, 2021 12:52 PM
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team
exchange4media Staff Jan 6, 2020 3:59 PM
With this campaign, IndiaMART aims to establish itself as a brand that is synonymous with the concept of ease of use
exchange4media Staff Nov 26, 2019 8:57 PM
Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!
exchange4media Staff Nov 12, 2019 10:49 AM
IA’s mandate includes driving brand awareness, facilitating trials, and creating brand loyalists and advocates who will help evangelise Too Yumm!
exchange4media Staff Sep 26, 2019 5:09 PM
The account will be handled out of the agency’s Mumbai office
exchange4media Staff Sep 16, 2019 5:54 PM
The incumbent agency is Interactive Avenues of IPG Mediabrands
exchange4media Staff Dec 19, 2018 8:05 AM
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Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.
exchange4media Staff May 10, 2018 12:41 PM
Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.
In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing
exchange4media Staff Aug 25, 2016 8:29 AM
The agency, which is part of IPG Mediabrands took home 2 Golds, 2 Silvers and 2 Bronzes at the recently concluded Indian Digital Media Awards held at Mumbai
exchange4media Staff Jun 20, 2016 1:17 PM
SapientNitro and Madison Media both got 1 Silver and 1 Bronze each. Webmaffia received 2 Silvers
exchange4media Staff Apr 13, 2015 10:41 PM
The entire activity reported an estimated reach of 46.4 million impressions from 10,602 Twitter mentions
exchange4media Staff Oct 22, 2014 12:15 PM
Based out of Bangalore, Unnikrishnan will report to Vishal Chinchankar, Digital Leader - India. He joins in from Interactive Avenues, where he had managed accounts such as Wipro, TTK, ING Vysya Bank, and World Vision, among others
exchange4media Staff Sep 4, 2014 8:01 AM
Based out of Bangalore, Unnikrishnan will report to Vishal Chinchankar, Digital Leader - India. He joins in from Interactive Avenues, where he had managed accounts such as Wipro, TTK, ING Vysya Bank, and World Vision, among others
exchange4media Staff Sep 3, 2014 12:16 PM
Paul Dueman named Planning Head; Gauri Joshi and Sumanta Ganguly join as Creative and Business Heads. The leadership team will report to Vikas Mehta, CMO, Lowe Lintas + Partners and Country Head, LinTeractive
exchange4media Staff Aug 26, 2014 8:11 AM
