Interactive Avenues wins social media mandate for Home Centre
The agency is mandated to amplify Home Centre’s digital footprint
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Published: Oct 17, 2024 12:03 PM | 1 min read
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Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the social media mandate for Home Centre.
The account will be serviced by the agency’s Bengaluru office.
Commenting on the partnership, Shikha S Mazumdar, Head of Marketing & VM, Home Centre India, said, “Social media plays a pivotal role in today’s digital-first world, and we are excited to leverage Interactive Avenues’ proven expertise in this field for amplifying our brand’s visibility and building deeper connections with consumers.”
Sindhu Janardhan, Senior Creative Director, Interactive Avenues, said, “We are delighted to join forces with Home Centre, a brand synonymous with stylish and premium home collections. We will leverage our digital and creative expertise to craft authentic, human-centric content that enhances brand equity and increases purchase consideration.”
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