#e4mExclusive: Interactive Avenues wins social media mandate for Perfetti Van Melle
The agency will handle the social media mandate for select brands of Perfetti Van Melle
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Published: Mar 10, 2026 4:00 PM | 1 min read
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Interactive Avenues has won the social media mandate for select brands of confectionery major Perfetti Van Melle, according to industry sources.
The development marks a new partnership between the digital marketing agency and the maker of popular confectionery brands such as Center Fresh, Alpenliebe, Happydent, Mentos and more.
exchange4media understands that Interactive Avenues has been brought on board as the social media agency for some of the brands within the company’s portfolio.
Interactive Avenues, part of the IPG Mediabrands network, is a full-service digital marketing agency offering capabilities across media, social, programmatic, data and analytics, search and e-commerce.
Perfetti Van Melle India is one of the country’s largest confectionery players, with a strong presence across gum, candy and chewy categories through brands such as Center Fresh, Center Fruit, Alpenliebe, Happydent and Mentos.
Interactive Avenues had not responded to exchange4media’s queries at the time of publishing.
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