ipg-mediabrands
New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference
exchange4media Staff May 2, 2022 9:11 AM
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
e4m Conclave: Lee, Global CEO of IPG Mediabrands, spoke to exchange4media's Director & Co-Founder Nawal Ahuja
exchange4media Staff Dec 14, 2021 8:39 AM
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
exchange4media Staff Dec 9, 2021 1:43 PM
Lee, IPG Mediabrands' Global CEO, will be a Keynote Speaker at the event on December 13
exchange4media Staff Dec 6, 2021 8:39 AM
With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower
exchange4media Staff Aug 13, 2021 10:38 AM
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
Naziya Alvi Rahman Jun 17, 2021 9:09 AM
The company announced that while its China and India revenue dropped, it had strong gains in Australia and Singapore and saw organic growth in LatAm
exchange4media Staff Apr 29, 2021 2:23 PM
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
exchange4media Staff Apr 7, 2021 3:51 PM
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Naziya Alvi Rahman Jan 1, 2021 8:57 AM
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
exchange4media Staff Oct 30, 2020 3:59 PM
The panellists explored how demand will push the economic activities further in the non-metros during the festive season
exchange4media Staff Oct 20, 2020 9:29 AM
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
exchange4media Staff Sep 21, 2020 4:04 PM
Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years
exchange4media Staff Apr 30, 2020 5:54 PM
Here's how our industry leaders are juggling work and home during the lockdown
exchange4media Staff Apr 11, 2020 8:45 AM
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
exchange4media Staff Feb 1, 2020 9:03 AM
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team
exchange4media Staff Jan 6, 2020 3:59 PM
Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry
Noel Dsouza Dec 20, 2019 9:28 AM
