Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman 16-May-2019

Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Awards

Srabana Lahiri 13-April-2019

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff 18-March-2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff 01-March-2019

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff 01-February-2019

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff 29-January-2019

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman 25-January-2019

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff 19-December-2018

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman 14-December-2018

Guessing game hots up ahead of the award function on December 7, 2018

exchange4media Staff 04-December-2018

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff 30-November-2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman 26-November-2018

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin 30-October-2018

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff 23-October-2018

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff 08-October-2018

Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

Naziya Alvi Rahman 26-September-2018

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan 11-September-2018

Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas 27-July-2018

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

exchange4media Staff 23-July-2018