On August 15, PVR cinemas will be playing this national anthem film, conceptualised by Interactive Avenues, across 250 screens in 8 metros during every movie show

exchange4media Staff Aug 15, 2019 10:00 AM

The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

The account is currently with Lodestar UM of IPG Mediabrands

Naziya Alvi Rahman Jul 24, 2019 8:19 AM

Prior to this, Shaikh was Client Director - Indonesia/ South East Asia at Essence

exchange4media Staff Jul 15, 2019 3:26 PM

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman May 16, 2019 3:32 PM

Shashi Sinha, CEO of IPG Mediabrands India and Chairman of the Awards Governing Council of Goafest 2019, talks about the judging process, industry participation level and scope of the Abby Awards

Srabana Lahiri Apr 13, 2019 9:22 AM

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff Mar 1, 2019 11:27 AM

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff Feb 1, 2019 2:11 PM

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman Jan 25, 2019 8:14 AM

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff Dec 19, 2018 8:05 AM

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM

Guessing game hots up ahead of the award function on December 7, 2018

exchange4media Staff Dec 4, 2018 8:20 AM

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff Nov 30, 2018 4:25 PM

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin Oct 30, 2018 8:29 AM

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff Oct 23, 2018 8:15 AM

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM