Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise

exchange4media Staff Oct 30, 2020 3:59 PM

The panellists explored how demand will push the economic activities further in the non-metros during the festive season

exchange4media Staff Oct 20, 2020 9:29 AM

The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media

exchange4media Staff Sep 21, 2020 4:04 PM

Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years

exchange4media Staff Apr 30, 2020 5:54 PM

Here's how our industry leaders are juggling work and home during the lockdown

exchange4media Staff Apr 11, 2020 8:45 AM

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team

exchange4media Staff Jan 6, 2020 3:59 PM

Goyle, CEO, Rural & OOH, IPG Mediabrands India, speaks about the agency’s growth over the years, its recent account wins and trends & challenges of the OOH industry

Noel Dsouza Dec 20, 2019 9:28 AM

Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts

exchange4media Staff Dec 19, 2019 7:56 AM

The account size is estimated to be Rs 500 crore. IPG’s Initiative is the incumbent agency

Naziya Alvi Rahman Dec 10, 2019 10:22 AM

The pitch process that reportedly kicked off a couple of weeks ago is part of the company’s annual global review; Initiative of IPG Mediabrands is the incumbent agency

Naziya Alvi Rahman Nov 29, 2019 1:55 PM

Chen moves on from DDB Greater China, where he was Chief operating officer and chief financial officer to join IPG Mediabrands China, according to a news report

exchange4media Staff Nov 14, 2019 10:45 AM

According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year

Shikha Paliwal Nov 13, 2019 8:16 AM

The account size is estimated to be around Rs 500 crore

Naziya Alvi Rahman Nov 12, 2019 8:52 PM

The account will be handled by the agency’s Bangalore office

exchange4media Staff Oct 22, 2019 8:14 AM

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

The account will be handled out of the agency’s Mumbai office

exchange4media Staff Sep 16, 2019 5:54 PM