HGS Interactive wins social media mandate for Rallis India
HGS Interactive will be designing and delivering compelling content, targeted campaigns, and integrated communication strategies, the agency said
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Published: Feb 24, 2026 12:27 PM | 1 min read
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HGS Interactive has announced that it has secured the social media mandate for Rallis India.
Rallis India, a subsidiary of Tata Chemicals, is a player in the Indian agri-input industry. As part of the engagement, HGS Interactive will strategically manage and elevate the brand’s social media presence by designing and delivering compelling content, targeted campaigns, and integrated communication strategies, stated a press release.
Arpita Pattanaik, Business Analyst and Corporate Communications at Rallis India, said, “Our digital marketing vision has been to build deeper engagement with farmers and stakeholders, while positioning Rallis as an innovative and trusted partner in Indian agriculture. With HGS Interactive’s expertise in social media and digital storytelling, we’ve been able to bring this vision to life and create meaningful impact across platforms.”
Sachin Karweer, Business Head at HGS Interactive, added, “We are excited to partner with Rallis India in elevating its digital presence. Our role has been to craft creative campaigns, leverage data-driven insights, and drive impactful engagement across platforms - helping the brand connect more effectively with its diverse audience in the agri space.”
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