digital-marketing
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Brij Pahwa Oct 13, 2026 5:13 PM
Prior to this, Aurindam Mukherjee was with Aditya Birla Fashion and Retail Ltd. as Lead - Digital Marketing
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
Shantanu David Oct 9, 2026 9:03 AM
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel, but it is increasingly shaping who enters it
Shantanu David Oct 8, 2026 8:43 AM
Hemant Arora, VP – Global Ad Business, Truecaller, was speaking at the e4m Real Time Programmatic Advertising Conference 2026
Batheja joined Bata India as Brand Manager in December 2024 and has worked across brand-building initiatives for Bata and Nine West
The challenge today is whether AI-generated content can build the same trust, authenticity and relatability that audiences naturally associate with human creators
Shalinee Mishra Oct 6, 2026 9:33 AM
Veteran adman Prabhakar Mundkur writes why we seem to have confused measuring communication with understanding communication
Prabhakar Mundkur Oct 6, 2026 9:29 AM
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Sandhi Sarun Oct 6, 2026 9:24 AM
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
At e4m Realtime Programmatic Conference 2026, Jai Lala, CEO, Zenith–The ROI Agency, said the biggest change in the industry has been the move away from media intelligence as an end in itself
At the e4m Real Time Programmatic Conference, marketers said the edge is shifting from acquisition and storage to connecting signals, acting on them and giving consumers a reason to share more
At e4m Real Time Programmatic Conference, marketers and ad-tech leaders examined what privacy-first advertising means for programmatic and more
At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH campaigns
At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth
Insurance clicks in India command some of the highest prices, with health and term insurance costing ₹500–3,000 per click amid intense competition and tight spending limits.
NATIVE CONTENT Sep 29, 2026 6:44 PM
A Step by Step Strategy for Transforming Standard Commercials into High Reach Online Content
NATIVE CONTENT Sep 29, 2026 5:31 PM
The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’
Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Aryendra Khan Sep 29, 2026 9:18 AM
The fifth edition of the conference will be held on September 30 in Mumbai
At the fifth edition of the summit on September 30, panellists will share key insights on the topic 'The Future of Programmatic in a Privacy-First World'
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, rather than simply capturing it, is becoming the new measure of marketing success
Shantomoy Ray Sep 28, 2026 10:46 AM
Previously, Chandra served as Lead - Digital Content Marketing (Consumer Marketing) at Cipla
e4m Staff Sep 28, 2026 10:30 AM
Google has spent nearly three decades shaping the internet and its advertising economy. Now, as AI transforms discovery, the company must navigate an ecosystem it helped create
Shantanu David Sep 28, 2026 10:22 AM
Biswas is a brand marketing professional with over 14 years of experience
e4m Staff Sep 28, 2026 8:35 AM
Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
e4m Staff Sep 25, 2026 1:23 PM
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Aryendra Khan Sep 25, 2026 9:39 AM
At the Pitch BFSI Summit, six leaders unpack where AI can drive value, where human judgment remains critical and how brands can protect customer trust
e4m Staff Sep 24, 2026 8:35 AM
Following a competitive multi-agency pitch, WPP will build an AI-powered content engine producing over 35,000 assets annually for Nestlé’s brands
e4m Staff Sep 23, 2026 9:19 AM
The panellists will share key insights on the topic ‘Who Owns Customer Attention in BFSI? The New Rules of Engagement’
The panellists will share latest trends and insights on the topic ‘Who Does India Trust With Their Money? The New Brand-Consumer Relationship’
The Bombay High Court has directed the matter to be heard on October 12, with Meta agreeing to preserve the agency's data until the next hearing
e4m Staff Sep 22, 2026 2:54 PM
Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certain documentary deficiencies
e4m Staff Sep 21, 2026 11:02 AM
From influencer marketing and generative AI to social listening and crisis communication, government social media tenders are expanding into full-service communication mandates
Tasmayee Laha Roy Sep 21, 2026 9:17 AM
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Tasmayee Laha Roy Sep 18, 2026 9:37 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Shantomoy Ray Sep 18, 2026 9:01 AM
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Shantanu David Sep 18, 2026 8:42 AM
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could raise questions for the wider AI industry
Shantanu David Sep 17, 2026 9:06 AM
Prior to joining Pinterest, Fintan Gillespie was with Snap as Global Director, Ad Partnerships Group