digital-marketing
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
In his earlier role as Director-Digital, Jaison Dsouza was managing experts across Search, Social, Programmatic and Ad Ops channels
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
In a LinkedIn post, Founder & CEO Prasad Shejale shared that LS Digital’s growth has been driven by a willingness to adapt before change became mainstream
e4m Staff May 26, 2026 4:02 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast
Aryendra Khan May 25, 2026 8:44 AM
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
Prior to this, Paliwal was with Republic World at Assistant Vice President
Saugata Gupta is the Managing Director and Chief Executive Officer of Marico Limited
He has joined Emeritus as Associate Director - Brand Experience & Activations
e4m Staff May 19, 2026 8:46 AM
Prior to joining Polycab India Limited, Garbyal was with Signify as Head of Digital Marketing
Prior to her promotion, Kritika Saluja held the role of Senior Paid Media Manager
Creative is now driving up to 70% of campaign performance as platform automation erodes targeting advantage. Brands are re-architecting ad budgets, teams and workflows, experts told e4m
Kanchan Srivastava May 4, 2026 8:33 AM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
Across the four companies, the narrative is clear. AI infrastructure is scaling. Cloud businesses are expanding, capex is ballooning, and demand for AI workloads is finally translating into revenue
Shantanu David Apr 30, 2026 8:16 AM
Mayank Sahu will be responsible for driving operational efficiency, optimizing processes, and elevating client experience
e4m Staff Apr 25, 2026 7:50 AM
The platform to provide local language support across the U.S., EMEA, APAC, and LATAM
e4m Staff Apr 24, 2026 6:46 PM
The subscription is positioned as an optional add-on focused largely on personalisation
e4m Staff Apr 21, 2026 4:19 PM
Industry executives say this shift is pushing a significant chunk of digital budgets (25%) towards creator-led content, as brands chase scale and measurable results in a crowded market
Shalinee Mishra Apr 21, 2026 8:33 AM
According to an initial report by eMarketer, Meta’s “net” global digital ad revenue will reach about $243.46 billion in 2026, slightly ahead of Google’s $239.54 billion
Shantanu David Apr 14, 2026 9:16 AM
The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules
Imran Fazal Apr 10, 2026 8:54 PM
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
Pooja Yadav Apr 10, 2026 9:46 AM
Prior to his elevation, Sartaj Kadian held the role of Senior Manager - Performance Marketing at the company
e4m Desk Mar 24, 2026 12:39 PM
As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity
Anuja Jain Mar 20, 2026 9:36 AM
Experts say retail media’s next phase will hinge on real-time inventory integration, with ad delivery increasingly driven by fulfilment probability
Shantanu David Mar 20, 2026 8:48 AM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, was honoured at the Pitch CMO Summit 2026 for his exceptional skills in reshaping user intent and fostering brand loyalty
e4m Staff Mar 12, 2026 8:57 PM
Prior to this, Prabhakar was the General Manager, Head of Media and Digital Marketing at the company
e4m Desk Mar 11, 2026 10:25 AM
Prior to this, Prashant Kohli was with Leo Burnett India as National Head - Digital Excellence (Creative, Tech and Content)
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
Verve Media will handle Proticons’ social media marketing, search engine optimisation, Google Ads
Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change
Pooja Yadav Mar 5, 2026 9:28 AM
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
Prior to this elevation, Shrey Gandhi served as Client Services Director and Head of Social Media
e4m Staff Mar 2, 2026 12:52 PM
NP Digital Co-founder says India’s scale, platform adoption and data velocity are turning the country into a global testing ground for next-generation marketing models
Kanchan Srivastava Feb 28, 2026 8:32 AM
Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, Aditya Birla, Jewellery, says the category is entering a phase of value engineering, cultural rootedness &omni-channel discovery
Sunidhi Vijay Feb 27, 2026 8:58 AM
HGS Interactive will be designing and delivering compelling content, targeted campaigns, and integrated communication strategies, the agency said
e4m Staff Feb 24, 2026 12:27 PM
Goodies Narayanan, Marketing Director, India at Bacardi, highlights a strategic shift in the company’s approach to media, culture and consumer engagement in urban India
e4m Staff Feb 23, 2026 10:46 AM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 20, 2026 5:17 PM
At India AI Impact Summit, Vaishnaw outlines India's strategy to protect creators' rights while harnessing AI as a tool to enhance, not replace, human creativity
e4m Staff Feb 16, 2026 4:24 PM