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Sorrell is keenly interested in agencies in content, data, and media planning space. He said his latest venture S4 Capital will be purely about technology.
exchange4media Staff 2 days ago
The allegation has been made by a British parliamentary committee that is investigating online misinformation
exchange4media Staff 1 week ago
Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing
The report evaluates the eight most significant specialist commerce providers
exchange4media Staff 29-November-2018
Advertorial: Motion Content Group, the content investment wing of GroupM India, has been leading the domain.
exchange4media Staff 27-November-2018
The agency will take charge of creative strategy and execution, social media management, performance creative development, website development and influencer marketing for Youva.
exchange4media Staff 21-November-2018
Panel discussion at exchange4media's Conclave on Human Insight vs AI in Marketing will be moderated by Bindu Sethi, Chief Strategy Officer, JWT India.
exchange4media Staff 15-November-2018
Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’
exchange4media Staff 02-November-2018
Video ad format continued to account for half of the ad revenue, with Video Website Card increasingly becoming the format of choice with advertisers launching new product/service
exchange4media Staff 25-October-2018
Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance
exchange4media Staff 25-October-2018
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The agency will continue to handle the social channels, website and digital duties of the brand
exchange4media Staff 22-October-2018
With an aim to expand the firm's India leadership team, Hayes' appointment follows that of Brijesh Munyal's as Joint Managing Director last year
exchange4media Staff 11-October-2018
Team Pumpkin will provide complete social media strategy and execution, paid media and ORM services to the brand
exchange4media Staff 05-October-2018
Langoor Business will help B2B companies through digital strategy, digital transformation, creative services and digital marketing
exchange4media Staff 04-October-2018
Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign
Venkata Susmita Biswas 01-October-2018
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V Spark Communications will oversee the brand’s marketing services namely SMM, SEM, web analysis and online reputation
exchange4media Staff 28-September-2018
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The agency will be responsible for handling the Digital Strategy, Social Media & Digital Media Buying and Planning across India.
exchange4media Staff 24-September-2018
Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space
Deepak Lamba 19-September-2018
