Launched originally in 2019, DataPOEM is an AI based SaaS platform that works on the principles of “deep learning” technique, powered by the wisdom of marketing & AI domain experts

exchange4media Staff Oct 5, 2021 6:32 PM

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An estimated Rs 8,200-9,500 crore of ad monies are expected to be spent on the medium in the festive season, say industry experts

Javed Farooqui Oct 1, 2021 8:21 AM

Vasuta Agarwal?blur=25

Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more

Javed Farooqui Sep 29, 2021 8:27 AM

Karan Puri?blur=25

Before joining Adomantra, he was associated with What's Up Life as Digital Marketing Manager for more than 5 years

exchange4media Staff Sep 28, 2021 5:21 PM

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The smartphone, which will be launched in Diwali, is expected to give fillip to regional content, voice, and rural advertising, which is highly dependent on unmeasurable mediums like print and outdoor

Javed Farooqui Sep 28, 2021 8:41 AM


Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,

exchange4media Staff Sep 24, 2021 12:34 PM


In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more

exchange4media Staff Sep 23, 2021 2:20 PM

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The move is unlikely to have much impact on the advertising revenues or spends by the sector as none of the ad-based platforms come under the purview of this law, say industry watchers

Mansi Sharma Sep 23, 2021 8:42 AM


The 'Decoding the 2021 Festive Shopper' report by InMobi reveals that connected consumers in India plan to spend Rs 21,230 on average

exchange4media Staff Sep 22, 2021 11:37 AM

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e4m Influencer Marketing Conference: M A Parthasarthy spoke to Nishant Kashikar, Anuja Mishra, Manasi Narasimhan, Gurpreet Singh, Sebastien Caurdron, and Aditya Aima

exchange4media Staff Sep 21, 2021 8:39 AM


e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari

exchange4media Staff Sep 18, 2021 9:00 AM

jack in the box worldwide phoenix mills?blur=25

The agency will amplify the group’s digital marketing & advertising initiatives for its Chennai retail properties - Phoenix Marketcity & Palladium

exchange4media Staff Sep 15, 2021 10:20 AM


GCPL leveraged the power of personalized video to break through a high-clutter environment and build brand salience for its home insecticide brand

exchange4media Staff Sep 14, 2021 7:51 PM


The mandate includes services such as Social Media Marketing, ORM and Email Marketing to improve their visibility across all digital and social media platforms

exchange4media Staff Sep 7, 2021 5:10 PM

Prabhvir Sahmey?blur=25

Sahmey, Samsung Ads’ Senior Director-India and South East Asia, says India is the first market where they are launching a Demand Side Platform-first strategy

Javed Farooqui Aug 26, 2021 8:20 AM


The appointment is undertaken to focus on business expansion through digital, the company said

exchange4media Staff Aug 25, 2021 3:35 PM

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Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

Vasuta Agarwal?blur=25

We speak to Agarwal, Managing Director, Asia Pacific, InMobi, in part seven of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 18, 2021 8:07 AM