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Sorrell is keenly interested in agencies in content, data, and media planning space. He said his latest venture S4 Capital will be purely about technology.

exchange4media Staff 2 days ago

The allegation has been made by a British parliamentary committee that is investigating online misinformation

exchange4media Staff 1 week ago

Guest Column: Priyanka Shah, Senior Director, Mobile Isobar, says that Voice, Video and Vernacular will dominate the near future of mobile marketing

Priyanka Shah 1 week ago

Advertorial: Motion Content Group, the content investment wing of GroupM India, has been leading the domain.

exchange4media Staff 27-November-2018

The agency will take charge of creative strategy and execution, social media management, performance creative development, website development and influencer marketing for Youva.

exchange4media Staff 21-November-2018

Panel discussion at exchange4media's Conclave on Human Insight vs AI in Marketing will be moderated by Bindu Sethi, Chief Strategy Officer, JWT India.

exchange4media Staff 15-November-2018

Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’

exchange4media Staff 02-November-2018

Video ad format continued to account for half of the ad revenue, with Video Website Card increasingly becoming the format of choice with advertisers launching new product/service

exchange4media Staff 25-October-2018

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff 25-October-2018

The agency will continue to handle the social channels, website and digital duties of the brand

exchange4media Staff 22-October-2018

With an aim to expand the firm's India leadership team, Hayes' appointment follows that of Brijesh Munyal's as Joint Managing Director last year

exchange4media Staff 11-October-2018

Team Pumpkin will provide complete social media strategy and execution, paid media and ORM services to the brand

exchange4media Staff 05-October-2018

Langoor Business will help B2B companies through digital strategy, digital transformation, creative services and digital marketing

exchange4media Staff 04-October-2018

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas 01-October-2018

V Spark Communications will oversee the brand’s marketing services namely SMM, SEM, web analysis and online reputation

exchange4media Staff 28-September-2018

The agency will be responsible for handling the Digital Strategy, Social Media & Digital Media Buying and Planning across India.

exchange4media Staff 24-September-2018

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Deepak Lamba 19-September-2018