The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM

Prior to this, Vyas was Senior Business Director at Mindshare

exchange4media Staff Jan 15, 2020 1:31 PM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

Tatvic Analytics will strategize and implement data-driven marketing campaigns over upGrad's digital channels and programmatic space

exchange4media Staff Jan 3, 2020 3:45 PM

From shifting trends in content creation, tech in offline & traditional commerce to the emergence of 'phygital' experiences, Ranjit Raina, CEO of Geometry Encompass, shares his predictions for 2020

Ranjit Raina Dec 31, 2019 8:54 AM

With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers

Shreshtha Verma Dec 31, 2019 8:24 AM

Starting with Chennai, the plans of expansion will be executed next in Bangalore and other major cities of India thereafter

exchange4media Staff Dec 30, 2019 4:40 PM

Guest Column: Dr Amit Nagpal, President & Co-founder of Bloggers Alliance, writes on digital marketing trends that are likely to rule in 2020

Dr Amit Nagpal Dec 27, 2019 2:44 PM

Sharda has over 15 years of media experience and has advised various clients including Rajasthan Tourism, Maruti, Bureau of Indian Standards, Ministry of Consumer Affairs and the European Union

exchange4media Staff Dec 17, 2019 2:17 PM

Prior to this, Chakravarty was Senior General Manager of Marketing at Network18 group

exchange4media Staff Dec 9, 2019 1:05 PM

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

Big Trunk Communications will be involved in Trubore's social media strategy and media advertising, along with content creation and design

exchange4media Staff Nov 27, 2019 12:58 PM

The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity

exchange4media Staff Nov 20, 2019 4:33 PM

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

Google has named her as a ‘key partner’ to its ads sales, product, and engineering leadership, according to a news media report

exchange4media Staff Nov 16, 2019 9:51 AM

MarTech Mumbai 2019 Conference & Expo will be held on November 26, 2019, at ITC Maratha

exchange4media Staff Nov 15, 2019 8:28 AM

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Twitter India's revenue has increased by 31% to Rs 56.9 crore from Rs 43.4 in FY 2019

exchange4media Staff Oct 31, 2019 2:45 PM