digital-marketing
At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens
Shantanu David May 19, 2022 8:46 AM
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
exchange4media Staff May 11, 2022 8:38 AM
Growth in digital and social media space critical for us to win with our target audience, says Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip
exchange4media Staff Apr 26, 2022 4:50 PM
In a mobile-first digital market like India, OTT platforms are highly bullish about CTV both from audience engagement and monetisation points of view
Javed Farooqui Apr 15, 2022 8:39 AM
CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space
Shantanu David Apr 13, 2022 8:41 AM
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry
Javed Farooqui Apr 12, 2022 8:36 AM
Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends
Joyeeta Ghosal Apr 7, 2022 1:01 PM
According to a report by Omdia, total online video subscription numbers grew 37% YoY to reach 73 million at the end of 2021
Javed Farooqui Apr 6, 2022 8:26 AM
Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022
Alok Pandey Mar 31, 2022 11:21 AM
exchange4media, in association with vdo.ai, recently hosted a panel discussion on ‘discovering the secrets to power of video for maximising revenue’
exchange4media Staff Mar 21, 2022 8:40 AM
Guest Column: Aalap Desai, National Creative Director, Isobar India, shares a compilation of FAQs on making the shift to digital & highlights one needs to unlearn a lot of ATL to learn digital
Aalap Desai Feb 16, 2022 8:36 AM
Monetizable daily active users grew 13 per cent to 217 million
exchange4media Staff Feb 11, 2022 8:51 AM
Atique Kazi, GroupM India President-Data, Performance and Digital Products, talks about evolving trends in digital advertising ecosystem besides the work being done by the agency to help its clients
Javed Farooqui Feb 8, 2022 8:53 AM
The e-commerce giant's revenue increased 9.4 per cent to $137.4 billion
exchange4media Staff Feb 4, 2022 9:05 AM
At the launch of the e4m-dentsu Advertising Report 2022, A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited, talked about ‘Being Future Ready’
exchange4media Staff Feb 2, 2022 12:19 PM
The report, which was unveiled on Feb 1, predicts that the digital media market size will reach Rs 27,759 crore by 2022-end
exchange4media Staff Feb 2, 2022 10:03 AM
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m Digital Advertising in India 2022 report unveiled on Feb 1
exchange4media Staff Feb 1, 2022 3:33 PM
