Prior to this, Chakravarty was Senior General Manager of Marketing at Network18 group

exchange4media Staff 14 hours ago

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

Programmatic leads the charts in the entire growth in ad spends in India, says Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google

exchange4media Staff Dec 3, 2019 8:40 AM

Big Trunk Communications will be involved in Trubore's social media strategy and media advertising, along with content creation and design

exchange4media Staff Nov 27, 2019 12:58 PM

The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity

exchange4media Staff Nov 20, 2019 4:33 PM

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

Google has named her as a ‘key partner’ to its ads sales, product, and engineering leadership, according to a news media report

exchange4media Staff Nov 16, 2019 9:51 AM

MarTech Mumbai 2019 Conference & Expo will be held on November 26, 2019, at ITC Maratha

exchange4media Staff Nov 15, 2019 8:28 AM

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Twitter India's revenue has increased by 31% to Rs 56.9 crore from Rs 43.4 in FY 2019

exchange4media Staff Oct 31, 2019 2:45 PM

Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM

The account was previously handled by Merkle Sokrati

exchange4media Staff Oct 23, 2019 10:00 AM

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal Oct 23, 2019 8:55 AM

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM

Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive, concludes the study

exchange4media Staff Oct 17, 2019 4:32 PM

Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli appointed to the post for Mumbai and Bengaluru

exchange4media Staff Oct 16, 2019 12:42 PM

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM