The agency will be responsible for managing and enhancing the brand's digital properties

exchange4media Staff 1 day ago


Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM


The agency will be managing content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM for the brand

exchange4media Staff Apr 28, 2021 10:46 AM


As per the mandate, TFS will be responsible for handling end to end creative delivery for TMX’s social media channels

exchange4media Staff Apr 26, 2021 12:02 PM

Jeff Bezos?blur=25

In a letter to shareholders, Bezos said Amazon Web Services serves millions of customers and ended 2020 with a $50 billion annualized run rate

exchange4media Staff Apr 19, 2021 8:20 AM


The board’s governance structure was designed to allow for a mechanism, separate from Facebook, through which content can be brought forward for independent review

exchange4media Staff Apr 14, 2021 3:16 PM

groupm report?blur=25

GroupM and e4m have released a report on the power of voice marketing for brands, highlighting the emerging marketing trends in voice technology and the recommended strategy for brands

exchange4media Staff Apr 5, 2021 9:22 AM


With the most influential business decision-makers on Twitter, tech B2B brands like Microsoft India, Cisco and YouTube are successfully leveraging the platform for their ad campaigns

exchange4media Staff Apr 1, 2021 6:17 PM


Globally more than 70% of social media users engage with 'Stories' format content in the app ecosystem

exchange4media Staff Mar 31, 2021 6:18 PM


Google’s annual Year in Search report ‘India’s determined progress’ confirms the geographical expansion of new digital users in tier 2/3/4 locations and rural India

exchange4media Staff Mar 25, 2021 5:07 PM

Archana Jain?blur=25

Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO

Archana Jain Mar 25, 2021 3:00 PM

social media?blur=25

Experts say having high user count is no longer a criterion of success as social media marketing has evolved from vanity metrics such as followers, shares & likes to branding, lead generation & e-comm

Javed Farooqui Mar 23, 2021 8:22 AM


Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens

Javed Farooqui Mar 22, 2021 8:50 AM

e4m game on?blur=25

The event will have 32 speakers spread across 12 insightful sessions

exchange4media Staff Mar 18, 2021 8:21 AM


The service fee reduction will be available to every Play developer that uses the Play billing system, regardless of size

exchange4media Staff Mar 17, 2021 6:52 PM


Over 99 million of these ads were from bad actors trying to capitalize on the pandemic, stated Google's annual Ad Safety Report

exchange4media Staff Mar 17, 2021 5:17 PM


The new division will power content creators to fulfill their potential across digital mediums, while providing integrated support and advisory

exchange4media Staff Mar 17, 2021 5:08 PM


Spotlight surfaces the most entertaining Snaps from the Snapchat community all in one place and will become tailored to each Snapchatter over time based on their preferences and favourites

exchange4media Staff Mar 16, 2021 4:38 PM


Before joining Madison Digital, Ghagwe was handling Digital Marketing for SOTC Travel and Thomas Cook

exchange4media Staff Mar 16, 2021 3:27 PM


The agency will be responsible for driving digital marketing communications, strategic planning of the digital campaigns, and creative thinking for sub-brands Youva and HQ

exchange4media Staff Mar 15, 2021 1:05 PM