digital-marketing
Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager
Lariane has been appointed as Global Executive Director, Digital Performance Strategy, Growth Marketing and Media at The Estée Lauder Companies Inc
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Singh served as Head of Digital Marketing at Reliance Digital
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
e4m Staff Aug 24, 2026 9:21 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
Prior to this, Khan was Digital Director at digital marketing firm First Page
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Prior to this, she was with RateGain as Vice President - Product Marketing
e4m Staff Aug 18, 2026 12:28 PM
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
Deepessh D has been with Hyundai Motor since 2021 and was earlier Brand and Media Strategy Head
Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices
e4m Staff Aug 13, 2026 11:39 AM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
She brings over a decade of experience across digital marketing, corporate storytelling, brand strategy and media relations
e4m Staff Aug 11, 2026 4:48 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too
Sunidhi Vijay Aug 10, 2026 9:47 AM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising
Ganapathy Viswanathan Aug 7, 2026 9:17 AM
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms
e4m Staff Aug 4, 2026 11:44 AM
A week of heightened public attention became an unplanned stress test for India's digital ad economy
Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty
e4m Desk Jul 30, 2026 11:57 AM
Earlier, Awanish served as Digital Marketing Head at Billion Careers, a Quess company
e4m Staff Jul 29, 2026 2:43 PM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze
e4m Desk Jul 24, 2026 10:05 PM
At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media
e4m Staff Jul 24, 2026 6:35 PM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together
Sanjay Trehan Jul 23, 2026 11:18 AM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM