The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy

exchange4media Staff Nov 19, 2020 1:41 PM

Snapchat partnered with Cosmopolitan U.S.’s astrologer, Aurora Tower, to provide chart readings to Snapchatters

exchange4media Staff Nov 13, 2020 4:45 PM

With a surge in usage, OTT platforms have become a very powerful source for advertisers to reach and engage new audiences. But how can brands measure the results?

exchange4media Staff Nov 2, 2020 6:41 PM

The upcoming edition of e4m Upfront will explore topics on content and influencer marketing

exchange4media Staff Nov 2, 2020 9:01 AM

Company announces its first Indian Snap Games partner - Moonfrog Labs - who is creating an exclusive, custom-made version of popular board game Ludo Club

exchange4media Staff Oct 22, 2020 6:44 PM

Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that

Ruhail Amin Oct 9, 2020 9:08 AM

As per the mandate, Jaquar will collaborate with Social Beat on an integrated digital strategy including social media, digital first campaigns, performance marketing and organic traffic growth

exchange4media Staff Sep 30, 2020 4:32 PM

ISSDA's Karan Pahuja and Rohit Kumar were the hosts, while Bruce Clay's Sanjeev Duggal and Ajay Chhabra participated as speakers in the webinar

exchange4media Staff Sep 29, 2020 1:31 PM

Aman Dhall, who was earlier heading Corporate Communications at PolicyBazaar.com, will move on

exchange4media Staff Sep 25, 2020 6:11 PM

Th videos will now be 30-second long instead of 15 seconds

exchange4media Staff Sep 24, 2020 9:09 AM

The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brands solutions

exchange4media Staff Sep 16, 2020 6:01 PM

At the Salesforce Live event, Gaurav Yadav, Head of Sales, WhiteHat Jr, talks to Sanjeev Saha, Regional Sales Director, Salesforce, on his company's growth during COVID, vision and more

exchange4media Staff Sep 11, 2020 9:05 AM

As part of the mandate, The Marcom Avenue will lead the digital transformation for NYC Games, beginning with a refreshed website design

exchange4media Staff Sep 8, 2020 7:04 PM

By initiating this movement, OZiva encourages users to participate, post and share their PCOS stories online

exchange4media Staff Sep 8, 2020 11:30 AM

It has been learnt that the network is offering packages ranging from Rs 10 lakh to Rs 5 crore for advertising on digital

Misbaah Mansuri Sep 7, 2020 9:20 AM

Arvind Bhandari - Executive Vice President, Director Nutrition South Asia Region, Nestle addressed the topic ‘Digital marketing aligned to classical marketing’ at e4m e-TechManch 2020

exchange4media Staff Aug 29, 2020 8:09 AM

The Module will offer real-time location intelligence solutions for brands and media owners

exchange4media Staff Aug 28, 2020 6:33 PM

Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal

exchange4media Staff Aug 28, 2020 12:49 PM

Shashi Seth, SVP, Oracle CX Cloud, talks about the road ahead for the technology giant

Neeta Nair Aug 27, 2020 8:51 AM

The fourth edition of the virtual conference and 11th edition of Indian Digital Marketing Virtual Awards ceremony - IDMA 2020 are set to take place today at 4.00 pm

exchange4media Staff Aug 27, 2020 8:37 AM