After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal 1 day ago

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves

exchange4media Staff Oct 11, 2019 5:22 PM

Experts will share interesting insights during their respective spotlight sessions and keynote addresses

exchange4media Staff Oct 11, 2019 8:46 AM

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata

exchange4media Staff Oct 9, 2019 11:17 AM

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai

Shikha Paliwal Oct 7, 2019 7:45 AM

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

Pulp Strategy will manage the brand’s presence across all digital platforms through media planning, media buying, content marketing, and social media campaigns

exchange4media Staff Sep 26, 2019 4:09 PM

Vastu Ghee is already available pan India, iVIPANAN will help the brand further penetrate the market as a strategic digital partner

exchange4media Staff Sep 26, 2019 3:45 PM

iQuanti is rapidly building its customer success and solutions teams in the region to activate its growth plans

exchange4media Staff Sep 26, 2019 1:45 PM

The CEO of OMD APAC spoke on ‘Reigniting the creative spark’

exchange4media Staff Sep 24, 2019 6:59 PM

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India

exchange4media Staff Sep 20, 2019 1:04 PM

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

exchange4media Staff Sep 20, 2019 11:00 AM

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

The mandate includes digital creative strategy, social media campaign creation and performance marketing

exchange4media Staff Sep 19, 2019 6:36 PM