The mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office

exchange4media Staff 4 days ago

Rao will make 10-second no-audio films in vertical shoot format for Facebook Thumbstoppers

Priyaankaa Mathur 6 days ago

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy 6 days ago

Until now the ads were available only in Hindi, Bengali, Tamil and Malayalam

exchange4media Staff 1 week ago

The entries were divided into 5 major categories and 36 sub-categories, says Jury Chair Suresh Narayanan, Chairperson and Managing Director, Nestle India

exchange4media Staff 1 week ago

Sarfaraz Khimani, Co-CEO, Performics India, and Anurag Gupta, CEO, Columbus India, explain the importance of Performance Marketing with case studies

Priyaankaa Mathur 1 week ago

A social media contest is being conducted on UFO Moviez social media platforms, encouraging participants to post their selfie video wishing their fathers on Father’s Day

exchange4media Staff 11-June-2019

Under this partnership, Amnet and zeotap will work together to reach the right target audience, expand the horizon of targeting capabilities and thus, further leverage the untapped audiences

exchange4media Staff 11-June-2019

To find out more about these trends, join master classes & workshops at #TechManch, followed by Indian Digital Marketing Awards (#e4mIDMA) curated by exchange4media

exchange4media Staff 10-June-2019

#TheManGotGame campaign is a social media led gamification experience

exchange4media Staff 10-June-2019

The study, 2019 Mobile Marketing Research – India Market, underscores the growing importance and advanced implementation of mobile devices

exchange4media Staff 31-May-2019

iOptimise creates dynamic keywords and ad copies from client content management system

exchange4media Staff 30-May-2019

Know how TechManch 2019 can help marketers utilise data analytics

exchange4media Staff 27-May-2019

Sumeet will be based in Mumbai and will report to Rohit Bagad, CEO of Inuxu

exchange4media Staff 14-May-2019

Ashok Shinde has been appointed as Vice President- Performance, while Alifiya Naik has been appointed as User Experience Director

exchange4media Staff 13-May-2019

The agency will handle all of Schneider Electric’s business portfolio from their Bangalore office

exchange4media Staff 08-May-2019

The anthem crosses 240 million views in the first 24 hours and over 15,000 user generated videos set to its tune

exchange4media Staff 06-May-2019

The mandate includes managing their social media presence, digital strategy and influencer marketing along with helping to create innovative video content

exchange4media Staff 06-May-2019