This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM


Criteo report reiterates the boom of digital trend with more than 80% of the respondents emphasizing the growing importance of digital marketing

exchange4media Staff Feb 19, 2021 1:20 PM


As a part of the mandate, Verve Media will extend its result oriented SEO services to help Tunga hotels improve their web presence and bring in more relevant traffic

exchange4media Staff Feb 18, 2021 3:56 PM


The webinar featured a fireside chat that touched upon the consumers' modern-day experience & expectations and a panel discussion on digital media influencing auto & consumer durables market

exchange4media Staff Feb 15, 2021 8:54 AM


In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time

Naziya Alvi Rahman & Javed Farooqui Feb 15, 2021 8:52 AM


OTT players are vying for a revenue share model while telcos want to ensure that their content costs are under check and they are able to monetise content through their own content aggregator apps

Javed Farooqui Feb 15, 2021 8:16 AM


Revenue from advertising services jumped 17.48% to Rs 168 crore as against Rs 143 crore

exchange4media Staff Feb 12, 2021 12:45 PM


Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM


Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes

exchange4media Staff Feb 10, 2021 5:23 PM


TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs

exchange4media Staff Feb 10, 2021 8:56 AM

Neha Puri?blur=25

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM


India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019

exchange4media Staff Feb 9, 2021 3:46 PM

paytm Ads?blur=25

How HMD collaborated with Paytm Ads, during the launch of its mid-segment phone Nokia 5.3, to target and drive relevant audience to the brand’s website and achieve the desired click-through rate

exchange4media Staff Feb 9, 2021 9:01 AM

Shashank Srivastava?blur=25

At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation

exchange4media Staff Feb 5, 2021 9:10 AM


The social networking giant has said that it will be showing a notification screen of its own alongside Apple's to provide more information about how it uses personalised ads

exchange4media Staff Feb 2, 2021 6:52 PM


CMO Manav Sethi says though the company has achieved growth without significant marketing spends on traditional media, going forward, it will also look at traditional mediums like TV

Javed Farooqui Feb 1, 2021 8:45 AM


Samsung will also be unveiling ‘Galaxy Creators Lounge’ in India, giving creators access to the latest Galaxy devices for content creation

exchange4media Staff Jan 31, 2021 10:00 AM


e4m recently unveiled the Impact Digital Power 100 List. The event was attended by top business leaders, who shared why digital will be a powerful tool to connect with consumers in the future

exchange4media Staff Jan 29, 2021 8:41 AM