Happy Marketer’s India offerings will be integrated with Merkle Asia Pacific and help widen the base for the brand in India

exchange4media Staff 1 day ago

The mandate was won following a multi-agency pitch, and will be operated out of the Social Kinnect Mumbai office

exchange4media Staff 2 days ago

Guest Column: Deeptanshu Bansal, Founder & CEO of The Brand Bee tells us how to win over the client's trust in a short time despite many competitors in the industry

Deeptanshu Bansal 1 week ago

The monthly active users totalled 321 million in the fourth quarter, down from 326 million in the third quarter

exchange4media Staff 08-February-2019

In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening & analytics and influencers discovery, insights and reach

exchange4media Staff 01-February-2019

The company is kicking off the brand’s customer experience focus in advance of their first product debut planned for early 2019

exchange4media Staff 30-January-2019

A round-up of all big stories that made headlines this week

exchange4media Staff 19-January-2019

At the DAN-e4m Digital Advertising Conference 2019, marketers discuss trends they are bullish on in digital marketing and understanding the pay-to-play game among others

exchange4media Staff 17-January-2019

Co-Founder of Tsar Watches tells exchange4media how he implemented digital tools & techniques that he learnt on Google Primer app

Venkata Susmita Biswas 11-January-2019

Nearly 70K consumers agree most annoying ads are similar across countries and regions

exchange4media Staff 10-January-2019

Through this deal, which launches this month, marketers will gain additional access to 20 per cent more native inventory through Oath Ad Platforms

exchange4media Staff 09-January-2019

The e-book is a year-end review of how the digital industry evolved last year

exchange4media Staff 04-January-2019

Rahul Vengalil, Founder of What Clicks tells us about the trends that would slowly lose its sheen among smart marketers as well as few things which he hopes would change soon

Rahul Vengalil 03-January-2019

Chillout: The Director-Digital Marketing at Peugeot Motors Pvt Ltd loves watching National Geographic Channel, running on the beach and eating chocolate ice-creams

Dolly Mahayan 22-December-2018

By leveraging CleverTap’s Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience

exchange4media Staff 19-December-2018

The app is a free tool for SMBs to start their digital journey through listings on Google and keep their business presence up-to-date on Google Search and Google Maps

exchange4media Staff 19-December-2018

Voice may not be a media product yet, but it has varied applications and offers brands a unique way to engage with consumers, say experts

Venkata Susmita Biswas 19-December-2018

Guest Column: CEO & Founder, Yeelight, speaks about changes in business models of tech startups

Eric Jiang 18-December-2018

Langoor and The Younion have invested to create a focussed offering for organizations who are trying to win in India - by means of traditional and digital marketing, using data

exchange4media Staff 17-December-2018

Sorrell is keenly interested in agencies in content, data, and media planning space. He said his latest venture S4 Capital will be purely about technology.

exchange4media Staff 11-December-2018