digital-marketing
Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference
exchange4media Staff 11 hours ago
Advertising revenue totalled $1.05 billion, an increase of 87% year over year
exchange4media Staff Jul 23, 2021 6:11 PM
At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers
exchange4media Staff Jul 22, 2021 2:26 PM
As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry
Mansi Sharma Jul 21, 2021 8:09 AM
Chaired by Anurag Mehrotra, President and Managing Director, Ford India, the Jury shortlisted 320 of the 1000+ entries received
exchange4media Staff Jul 20, 2021 9:17 AM
The report also noted a 24x increase in branded searches in OTT & music
exchange4media Staff Jul 19, 2021 12:17 PM
At the exchange4media-GroupM Voice Marketing Conference, a panel of industry experts discussed how brands should utilize voice assistance technology to deliver helpful customer experiences
exchange4media Staff Jul 17, 2021 8:38 AM
The ephemeral tweet format being abolished just eight months after launch
exchange4media Staff Jul 15, 2021 2:13 PM
The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital
exchange4media Staff Jul 15, 2021 10:58 AM
The agency will provide entire digital marketing & analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora, etc to the learning platform
exchange4media Staff Jul 12, 2021 5:42 PM
The partnership is aimed at widening PharmEasy’s consumer base
exchange4media Staff Jul 12, 2021 11:28 AM
Plan Metrix taps into Comscore’s strategic partnership with Kantar that allows both companies to provide an enhanced digital media planning service to their clients
exchange4media Staff Jul 6, 2021 12:31 PM
As a part of the collaboration, Trell has also introduced Arré’s verified brand page on its platform
exchange4media Staff Jul 5, 2021 1:23 PM
The complaints resulted in removal of 59,350 pieces of content
exchange4media Staff Jul 1, 2021 2:41 PM
At the eTechManch, Paul, GM Marketing at Manorama Online, delved into topics like monetisation of news, digital adoption, regional content and more
exchange4media Staff Jul 1, 2021 9:35 AM
The two-day event will see leading technology companies such as Bobble AI, VEVE, Adobe India, ShareChat & Moj present digital offerings
exchange4media Staff Jun 29, 2021 8:27 AM
At eTechManch 2021, Arora, Managing Partner and CEO, ESG, Stewardship Services, delivered keynote on ‘New Frontiers: How In-Housing is Changing Digital Marketing’
exchange4media Staff Jun 28, 2021 2:03 PM
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
Ramalingam Subramanian, Head of Marketing at CoinDCX, discusses the future of cryptocurrencies with Voot's Chanpreet Arora at e4m’s eTechManch conference
exchange4media Staff Jun 25, 2021 9:13 AM
