Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur Apr 8, 2020 8:58 AM

In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready

Naziya Alvi Rahman Apr 7, 2020 8:14 AM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

In the past, Singh has worked with Vertige Marketing, FCB Global and  HS Ad India

exchange4media Staff Mar 30, 2020 5:25 PM

Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy

Anand A Mar 27, 2020 8:35 AM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Murti was previously Managing Partner at ESP Properties, GroupM Media India

exchange4media Staff Mar 17, 2020 12:47 PM

Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs

exchange4media Staff Mar 13, 2020 3:26 PM

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM

The new program was developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients

exchange4media Staff Mar 4, 2020 3:57 PM

Vikram Gaikwad, Vistasp Hodiwala, Roy Menezes & Pushkarraj Mehta have come together to form Centrick, which aims to build online solutions based on what people want

exchange4media Staff Feb 18, 2020 8:19 AM

Team Pumpkin will help Tata Steel with strategy and execution to strengthen brand recall and build a strong community of digital followers

exchange4media Staff Feb 11, 2020 5:26 PM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 1, 2020 9:04 AM

Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM

Prior to this, Vyas was Senior Business Director at Mindshare

exchange4media Staff Jan 15, 2020 1:31 PM

The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM