digital marketing?blur=25

Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts

Kanchan Srivastava 7 hours ago


Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Nilanjana Basu Nov 25, 2022 8:42 AM

B Thiagarajan?blur=25

At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused

exchange4media Staff Nov 22, 2022 4:18 PM


Brands are going to pause and play the wait-and-watch game going forward, say industry experts

Shantanu David Nov 17, 2022 9:11 AM

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Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM


The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue

exchange4media Staff Nov 11, 2022 8:17 AM


The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM

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A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion

Kanchan Srivastava Nov 8, 2022 9:16 AM

elon musk?blur=25

Mondelez International, Volkswagen Group, REI, General Motors and General Mills have so far confirmed discontinuation of advertising on the social media platform

exchange4media Staff Nov 7, 2022 6:54 PM


Earlier this week, General Motors too announced that it would pause paying for advertising on Twitter

exchange4media Staff Nov 4, 2022 7:18 PM


Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore

exchange4media Staff Nov 3, 2022 5:33 PM

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While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM


From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM


Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with

Shantanu David Nov 1, 2022 8:22 AM


Musk has said that Twitter aspires to be the most respected advertising platform in the world

Shantanu David Oct 29, 2022 9:28 AM

Sunayendra Jain?blur=25

Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy

Sunayendra Jain Oct 27, 2022 8:48 AM


The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM

vishal singh?blur=25

Guest column: Vishal Singh, GM - India and Global Marketing Head, writes how marketers can leverage this FOMO

Vishal Singh Oct 21, 2022 1:27 PM