digital-marketing
MobileReport

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal 1 day ago

MaddiesMindshare

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

SnapChat

DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves

exchange4media Staff Oct 11, 2019 5:22 PM

Screenage and Maddies

Experts will share interesting insights during their respective spotlight sessions and keynote addresses

exchange4media Staff Oct 11, 2019 8:46 AM

Kantar Frrole

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

DaburHoney

To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata

exchange4media Staff Oct 9, 2019 11:17 AM

RoseTsou

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

NikkiMendonca

Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai

Shikha Paliwal Oct 7, 2019 7:45 AM

BK Rao

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

Pulp Strategy Origo

Pulp Strategy will manage the brand’s presence across all digital platforms through media planning, media buying, content marketing, and social media campaigns

exchange4media Staff Sep 26, 2019 4:09 PM

iVIPANAN Vastu Ghee

Vastu Ghee is already available pan India, iVIPANAN will help the brand further penetrate the market as a strategic digital partner

exchange4media Staff Sep 26, 2019 3:45 PM

iQuanti

iQuanti is rapidly building its customer success and solutions teams in the region to activate its growth plans

exchange4media Staff Sep 26, 2019 1:45 PM

fbb fashion love stories

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

criteo

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

IQuanti

The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India

exchange4media Staff Sep 20, 2019 1:04 PM

Xaxis

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

PixelFox

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

exchange4media Staff Sep 20, 2019 11:00 AM

Anand Jain CleverTap

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

DCBBank

The mandate includes digital creative strategy, social media campaign creation and performance marketing

exchange4media Staff Sep 19, 2019 6:36 PM