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From July 2020, BARC India clients will have access to data solely through YUMI Analytics

exchange4media Staff Jun 29, 2020 3:20 PM

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The top 10 advertisers witnessed an increase of 10.26% in ad insertions

exchange4media Staff Jun 26, 2020 8:08 AM

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BARC Week 24: Star Plus continues to be on top in Hindi GEC Urban market and Dangal rules rural mark

exchange4media Staff Jun 25, 2020 2:49 PM

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In the brand's category, Ajio.com is the new entrant with 14,443 insertions

exchange4media Staff Jun 19, 2020 8:46 AM

DD Free Dish?blur=25

Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates

Tasmayee Laha Roy Jun 12, 2020 7:44 AM

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As per the weekly data, Dangal continues to lead in the combined (U+R) and rural markets

exchange4media Staff Jun 11, 2020 2:07 PM

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According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

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According to BARC data, DD National's ‘Shri Krishna’ leads in both urban and overall markets

exchange4media Staff Jun 4, 2020 2:00 PM

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ANN has maintained its leadership position on days like Janta Curfew, PM Modi's Lockdown 1.0, 2.0 and 3.0 address as per BARC data

exchange4media Staff Jun 2, 2020 12:58 PM

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Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

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After seeing huge hikes in previous weeks, a drop is seen in TV Viewership and smartphone consumption in Week 20

exchange4media Staff May 29, 2020 6:20 PM

SunilLulla?blur=25

According to BARC India CEO, next three months are going to be crucial to determine the future for the next 12 months

exchange4media Staff May 28, 2020 9:13 AM

the show mus go on?blur=25

Industry leaders discuuss the future of media and entertainment industry post Covid-19 at a webinar titled ‘The Show Must Go On: Emerging Stronger Post Covid-19’

exchange4media Staff May 28, 2020 8:23 AM

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The latest BARC results place the network in the top five news channels in the country

exchange4media Staff May 21, 2020 4:06 PM

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BARC and MDL have resumed on-field operations in Green Zones following precautions for the Panel Homes and the on-field executive

exchange4media Staff May 20, 2020 5:00 PM

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As per the data for Week 18, DD National ranks one on the top ten channel list in PrimaVu homes, followed by Star Plus & Sony Sab

exchange4media Staff May 20, 2020 2:11 PM

Webinar?blur=25

At a recent webinar Sunil Lulla, BARC; George Varghese, Indian Express; Abraham Thomas, RBNL, Avinash Pandey, ABP News Network & Pradeep Dwivedi, Eros, shared insights on the COVID-19 impact

exchange4media Staff May 16, 2020 9:11 AM

TV ads?blur=25

As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week

exchange4media Staff May 15, 2020 8:20 AM

PM Modi's Address?blur=25

As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM