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BARC

The portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns

exchange4media Staff Aug 8, 2019 11:06 AM

BARC

In the Hindi GECs urban category, Star Plus has retained its top position

exchange4media Staff Aug 2, 2019 12:33 PM

BARCA

TikTok users stand a chance to win the official FC Barcelona jerseys by uploading videos of themselves sporting the blaugrana (red and blue) colours or a Barça jersey

exchange4media Staff Aug 1, 2019 2:23 PM

BARC

In the GEC category, the second and third places have been occupied by Dangal TV and Star Plus

exchange4media Staff Jul 25, 2019 8:04 PM

TDSAT

While most of the industry remains tight-lipped about the status of the report, there has been a sense of dissatisfaction among the broadcasters

exchange4media Staff Jul 23, 2019 7:38 AM

BARC

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

BARC

Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable

Tasmayee Laha Roy Jul 15, 2019 7:46 AM

TvAds

Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts

Tasmayee Laha Roy Jul 10, 2019 8:52 AM

NeerajVyas

Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands

Shikha Paliwal Jul 10, 2019 8:49 AM

BARC

While some say any data that's convertible into intelligence is welcome, others feel BARC should have consulted the stakeholders

Anjali Thakur Jul 9, 2019 8:10 AM

BARC

Reporting viewership from Pay and Free platforms separately would enable broadcasters to make more informed decisions pertaining to content and distribution

exchange4media Staff Jul 8, 2019 3:13 PM

TV

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy Jul 8, 2019 8:02 AM

e4m recap

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

BARC

Lack of quorum could have been one reason why no vital decisions were taken at the meeting, according to an industry insider

Tasmayee Laha Roy Jul 5, 2019 7:47 AM

BARCIIM

The report states that an ideal sample size should be based on aspects like sample design, cost of sampling, overall budget and population characteristics

exchange4media Staff Jul 3, 2019 3:52 PM

TV

BARC India spokesperson says approval for 2-member committee was given to provide confidence to the industry

Tasmayee Laha Roy Jul 2, 2019 8:13 AM

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