barc

In the campaign, ABP News says news channels have been resorting to unfair practices, but despite that it continues to be one of the leading news channels 

exchange4media Staff 5 days ago

As BARC included landing page viewership for calculation, broadcasters who saw their ratings go down slammed the move while those who went up the scale supported it

exchange4media Staff 5 days ago

The two are followed by India TV, Zee News and Republic Bharat

exchange4media Staff 5 days ago

The move comes after many industry players protested BARC considering landing page viewership in putting together rating

Tasmayee Laha Roy 5 days ago

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy 6 days ago

In week 22, Zee Cinemalu achieved a record-breaking GRP of 302

exchange4media Staff 6 days ago

BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order

Tasmayee Laha Roy 1 week ago

As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM

exchange4media Staff 1 week ago

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan 1 week ago

Hindi news channels attained all time high with 62 crore impressions on May 23

exchange4media Staff 30-May-2019

Watchtime on digital streaming has crossed the TV viewership on counting days of Gujarat and Karnataka elections combined

exchange4media Staff 29-May-2019

In the top-5 programme category in the Hindi GEC genre, Zee TV’s Kumkum Bhagya has stayed put on the first position

exchange4media Staff 16-May-2019

The 14 news channels of ZMCL have reached more than 345 million viewers, as per BARC data 

exchange4media Staff 15-May-2019

BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff 15-May-2019

The screening of 'Viswasam' on Sun TV fetched 18143 impressions

exchange4media Staff 09-May-2019

The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively

exchange4media Staff 08-May-2019

Ad rates in the genre have seen massive spike this election season

Moumita Bhattacharjee 06-May-2019

Star Plus continues to be the leader in urban market and Dangal in rural market

exchange4media Staff 03-May-2019

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