There is a total loss of faith and credibility in the working of BARC, the network said in a statement

exchange4media Staff Nov 22, 2022 7:26 PM

Rajiv Dubey?blur=25

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace

Rajiv Dubey Nov 16, 2022 9:00 AM


As per BARC data, the channel registered a market share of 19.5% in HSM 15+ on October 25

exchange4media Staff Nov 10, 2022 7:14 PM

TV news?blur=25

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth

exchange4media Staff Nov 7, 2022 8:55 AM

Joy Chakraborty?blur=25

The CBO of Zee Media speaks to e4m about suspending BARC ratings, its impact on the network, and more

Javed Farooqui Nov 3, 2022 9:11 AM

1st India News?blur=25

As per BARC data, the news channel has been performing well in the Rajasthan urban market

exchange4media Staff Oct 14, 2022 1:46 PM

News18 India?blur=25

The channel outperformed top general entertainment channels with a cumulative reach of 8.7 crore

exchange4media Staff Oct 13, 2022 8:08 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 8, 2022 7:13 AM


BARC India Chairman Sinha said the council will hold discussions with ZMCL about its decision to pull out of the measurement system

Javed Farooqui Oct 3, 2022 8:36 AM


Among many concerns, the statement underlines that BARC had not given any solution nor accepted any for the landing page and barker page issue

exchange4media Staff Oct 1, 2022 6:55 PM


NBDA has also expressed its apprehension about the implementation of Return Path Data

Javed Farooqui Sep 19, 2022 8:38 AM

Punit Goenka?blur=25

While speaking to media analysts on FTA, Punit Goenka emphasised that the industry must wait patiently to see the full impact of the pull-out on subscription revenues

exchange4media Staff Sep 9, 2022 7:57 AM


The Chief Business Officer of Zee Media says legacy channels play an important role but the ‘No. 1 syndrome’ is not good for the news genre

Javed Farooqui Sep 1, 2022 9:12 AM

sunil kataria?blur=25

Sunil Kataria, Chairman of Indian Society of Advertisers (ISA) and CEO of Raymond Lifestyle, speaks to e4m ahead of the ISA Global CEO Conference

Kanchan Srivastava Aug 19, 2022 8:11 AM


While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM


While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted

Javed Farooqui Jul 21, 2022 8:51 AM

Aaj Tak?blur=25

As per BARC data, Aaj Tak has topped the rankings list with a market share of 12.6% in the Hindi Speaking Market

exchange4media Staff Jul 8, 2022 1:27 PM


India TV, News18 India, TV9 Bharatvarsh and Republic Bharat also made to the list of top 5 channels this week

exchange4media Staff Jun 24, 2022 11:44 AM


In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the landing page on forced viewership data across channels

exchange4media Staff Jun 21, 2022 4:49 PM