barc
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Ashish Gupta succeeds Amit Haria, who is stepping down after 19 years with Shemaroo
e4m Staff May 21, 2026 11:43 AM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
Sources said BARC’s renewal application was submitted following the ministry’s decision to extend the compliance window for existing TV audience measurement agencies
Imran Fazal May 20, 2026 1:48 PM
The move is expected to have a far-reaching impact on television ratings, distribution strategies, advertising negotiations, and channel visibility metrics across the industry
e4m Staff May 13, 2026 7:12 PM
Vempati takes over the charge from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Imran Fazal May 6, 2026 1:35 PM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
When TRPs go silent, the result is not a complete absence of measurement, but a shift from a single, uniform currency to a more fragmented and interpretive system
Aditi Gupta Apr 17, 2026 8:07 AM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
Experts says industry players may move court seeking interim relief and clarity if MIB fails to address concerns
Imran Fazal Apr 2, 2026 9:23 AM
Stakeholders say while govt's move is directionally positive, it raises important questions around standardisation, comparability and the risk of multiple, potentially conflicting datasets
Aditi Gupta Apr 2, 2026 8:54 AM
While the direction of the new policy has found broad support, industry leaders indicate that the transition will hinge less on intent and more on execution, interoperability and consensus
Chehneet Kaur Apr 1, 2026 8:54 AM
Reacting to the MIB’s updated policy architecture, LV Krishnan, CEO of TAM Media Research, described the move as both timely and progressive
Imran Fazal Mar 28, 2026 3:09 PM
The mandate to scale up by 10,000 meters annually has drawn criticism for being overly ambitious for MIB
Imran Fazal Mar 28, 2026 10:56 AM
The move could pave the way for global measurement firms and data analytics companies to enter India’s television ratings market
Imran Fazal Mar 27, 2026 7:44 PM
Existing agencies have been given a tighter timeline of six months to reach the 80,000 mark
Imran Fazal Mar 27, 2026 7:12 PM
In an order dated 6 March, the Ministry of Information and Broadcasting directed BARC to suspend TRP reporting for four weeks
e4m Staff Mar 24, 2026 5:14 PM
The solution integrates BARC’s linear television data with Nielsen’s digital measurement capabilities across connected TV, mobile and desktop
e4m Staff Mar 24, 2026 1:14 PM
As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players
Anuja Jain Mar 23, 2026 9:22 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
JioHotstar becomes the first PGC platform to avail this pathbreaking solution starting with ICC Men’s T20 World Cup India & Sri Lanka 2026
e4m Staff Mar 9, 2026 10:22 AM
According to media reports, the pilot is being conducted with a leading industry player, to formally test an integrated cross-platform measurement model
e4m Staff Feb 26, 2026 9:11 AM
Fresh content approach of the flagship Hindi GEC drove strong resonance with consumers, said the company
e4m Staff Feb 20, 2026 5:28 PM
The formation of One brings together data-led influencer strategy with creative and event production capabilities
e4m Staff Jan 13, 2026 2:31 PM
Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, decodes the execution shifts shaping influencer marketing in 2026
Ajay Kulkarni Jan 2, 2026 12:46 PM
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
e4m Staff Dec 23, 2025 8:59 AM
The unfolding investigation comes at a sensitive time, with the MIB already reviewing the country’s ratings framework
e4m Staff Dec 17, 2025 3:30 PM
In its annual meeting, NBF adopted a resolution stating that the matter of Kerala TRP scam will be formally taken up with BARC
The handbook provides boards with actionable tools to navigate today’s complex landscape of risk, regulation and stakeholder expectations
e4m Staff Nov 29, 2025 4:05 PM
BARC India has said that it will stay committed and accountable towards the stakeholders
With questions swirling around how ratings were influenced, sensitive data was accessed and money used to distort audience metrics, industry experts warn of deeper weaknesses and blind spots
Aditi Gupta Nov 28, 2025 9:09 AM
Investigators have recovered WhatsApp chats and call logs showing BARC employee sharing advance viewership numbers and acknowledging payments
e4m Staff Nov 27, 2025 2:05 PM
For cable operators, these pages are a vital source of income, contributing nearly 15–20% of their total revenues, say industry experts
Aditi Gupta Nov 11, 2025 8:35 AM
Industry leaders say the proposed reforms could restore credibility and fairness in audience measurement, provided they are implemented effectively
Aditi Gupta Nov 7, 2025 8:59 AM
While the ministry’s draft amendment seeks to curb paid visibility and restore fairness in ratings, stakeholders warn that the lack of real-time detection makes full enforcement nearly impossible
Tasmayee Laha Roy Nov 7, 2025 8:57 AM
Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to capture consumption across both linear and digital platforms
Aditi Gupta Oct 16, 2025 9:03 AM
BARC Board, headed by Gaurav Banerjee, is believed to have discussed a plan in this regard in its last annual general meeting last month, insiders told exchange4media
Kanchan Srivastava Sep 17, 2025 8:27 AM
Bengal’s most loved entertainment destination continues to unite rural and urban audiences, winning hearts across generations with stories that inspire, empower and set trends
NATIVE CONTENT Aug 18, 2025 3:04 PM
Banerjee's appointment was conformed in a BARC Board meeting on Friday
Experts say the estimated cost of establishing a new ratings system may reach Rs 500 crore, but building industry-wise consensus will be the real hurdle
Aditi Gupta Jul 30, 2025 9:05 AM
BARC presently holds the exclusive mandate for television ratings in India
e4m Staff Jul 23, 2025 2:17 PM
Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
Chehneet Kaur Jul 14, 2025 9:19 AM
Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media, writes on why trust in media metrics is on shaky ground
Anup Chandrasekharan Jul 8, 2025 9:37 AM
The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens critical safeguards and makes it fallible to insider trading
A panel at IPRCCC 2024 explored the updated Barcelona Principles, highlighting AI, media shifts, and cross-functional alignment in advancing precise PR impact measurement
Gaurav Banerjee will take over from the current chairman, Shashi Sinha, once the appointment is formalised in the next board meeting, expected to take place in the next few months
e4m Staff Jun 27, 2025 4:53 PM