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Elbert D’silva will now spearhead the Product Leadership & Excellence team

exchange4media Staff 1 day ago

Sun TV has bagged third position across genre, with 892 million impressions

exchange4media Staff 1 day ago

Doordarshan Director General Supriya Sahu announces on Twitter that the channel is no longer a loss-making organisation

exchange4media Staff 1 week ago

BARC India finally starts publishing weekly ratings on its website after refraining from doing so for several weeks post TRAI's NTO rollout

exchange4media Staff 1 week ago

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 1 week ago

As per BARC India’s ‘What India Watched In 2018’ report, the soccer world cup garnered 111 million unique viewers and 231 million impressions

exchange4media Staff 03-April-2019

While Hindi GEC continues to occupy pole position among languages, growth of regional GEC has been the defining trend of 2018

exchange4media Staff 02-April-2019

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee 01-April-2019

BARC India started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bangalore in 2018, and has now significantly expanded the coverage to 120+ urban towns and cities

exchange4media Staff 25-March-2019

The number of ad insertions, as per BARC data, has also risen with major advertisers for devotional channels being Patanjali Ayurveda Ltd, Wipro Ltd, Dish India TV and MDH Ltd

Neethu Mohan 22-March-2019

TRAI on Monday asked BARC to start publishing the viewership data of TV channels on its site immediately

Moumita Bhattacharjee 27-February-2019

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin 26-February-2019

BARC, nearly a week ago, announced that due to the implementation of new tariff order, its viewership data will for now be released only to its subscribers and not published on the site for public

exchange4media Staff 25-February-2019

Kannada channels saw the highest growth, followed by Malayalam, Tamil and Telugu, according to BARC data

Neethu Mohan 25-February-2019

BARC promises to strengthen measurement system. Television networks against any change in BARC’s shareholding pattern

exchange4media Staff 21-February-2019

Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31

exchange4media Staff 14-February-2019

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff 08-February-2019

Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff 07-February-2019