BARC Week 31: Star Utsav replaces Zee Anmol to lead U+R Hindi GEC Market

Star Utsav took the seventh and second spot in the urban and rural market with 195 million and 476 million impressions.

BARC Week 30: Honda Grazia enters Top 10 Brands in lead position

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign at top two ranks

TV industry growth to attract advertisers in regional markets

According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

IPL brand count has grown by 79% over last three years: BARC India Report

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

Zee Anmol leads (U+R) market, Colors continues to lead Urban market: BARC Week 30

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programm...

BARC Week 29: Ministry of Health and Family Welfare leads Top 10 Brands

In BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,55,495 and 78,728 insertions respectively

BARC Week 29: Sony Ten 3 grabs leadership position across the sports genre

The India v/s England ODI series has been telecast on Sony Ten 3, Sony Ten 3 HD, Sony Six, Sony Six HD and DD Sports

BARC Week 29: Colors Kannada, Asianet, Sun TV and Star Maa retain top positions

SUN TV topped the list in the across genre category, followed by Star Maa climbed one position up in this category, bagging the fourth spot.

BARC Week 28: Amazon Prime Video and Amazon Prime enter Top 10 Brands

Lizol and Hindustan Lever continue to lead BARC Top 10 Brands and Top 10 Advertisers respectively

Colors pips Sony Pal to be among top three channels in overall market: BARC Week 29

Star Plus climbs up to the second position in the Urban market. It was on the third slot last week.

Hindi News viewership in HSM grew by 15% during torrential rains in Maharashtra

The genre in Maharashtra/Goa and Mumbai saw a spike of 54 percent and 71 percent respectively

Television universe expanded to 197 million households says BI 2018 survey by BARC

The survey also highlights that the number of persons with television access has risen to more than 835 million, while smartphone access is still at a...

BARC WEEK 28: Asianet, Colors Kannada, SUN TV, Star Maa retain top positions

Market leader in Tamil GEC, SUN TV, bagged the first spot followed by Star Vijay

Colors continues to dominate urban market, Zee TV leads rural and overall market: BARC

Colors' Naagin 3 continued to lead the top five programmes, Dance Deewane exits the top five programme list in week 28

BARC Week 27: Lizol leads Top 10 Brands

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

BARC OOH TV measurement: Will it boost TV viewership and hence advertising?

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole n...

BARC India seeks to expand meter homes to 44 thousand by this fiscal year

At present BARC has 33,000 sample TV homes in their measurement universe and this number is expected to rise to 55,000 in the near future

BARC Week 27: Surya TV reclaims 2nd position among Malayalam GECs after 4 weeks

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC....

Zee Anmol leads overall & rural markets, Colors leads in urban market: BARC Week 27

Sony Entertainment Television climbed to number five in week 27. In top five programmes, Colors' Dance Deewane bagged the second spot in urban market

T20 series: India vs Ireland garners 8.1 mn & 9.1 mn impressions for both matches

Sony Ten 2 continues to lead the sports genre followed by Sony Ten 3 and Sony Ten 1.

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