barc

Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31

exchange4media Staff 3 days ago

Reckitt Benckiser India maintained their second spot with 60043 insertions

exchange4media Staff 1 week ago

Zee Anmol continues to lead the overall Hindi GEC market with 758 million impressions followed by Zee TV with 738 million impressions

exchange4media Staff 1 week ago

Hindustan Unilever Limited retained its top rank in this week’s list of top 10 advertisers

exchange4media Staff 1 week ago

At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff 01-February-2019

While Zee TV has ranked second with 670 million impressions, Star Plus climbed one position up to the third spot with 660 million impressions 

exchange4media Staff 31-January-2019

Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure

exchange4media Staff 29-January-2019

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff 29-January-2019

ITC Ltd. makes it into the top three, while Procter & Gamble, which occupied the third position last week slipped down to the sixth spot in the Top 10 advertisers list

exchange4media Staff 25-January-2019

In the top five programme category, Colors ‘Naagin-3’ bagged the first spot in the Top 5 Programmes overall with 13.6 million impressions

exchange4media Staff 24-January-2019

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff 22-January-2019

In the Top 5 Programmes Colors’ new show ‘Fear Factor Khatron Ke Khiladi Jigar Pe Trigger’ led the urban market and took the second spot overall (Urban+Rural)

exchange4media Staff 17-January-2019

In the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser, and ITC Ltd were in the top three spots

exchange4media Staff 11-January-2019

Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years

exchange4media Staff 10-January-2019

Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff 10-January-2019

A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff 07-January-2019

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 07-January-2019

Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in rural market

exchange4media Staff 04-January-2019

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta 02-January-2019

BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff 31-December-2018