barc
NBF?blur=25

In a letter addressed to BARC Chairman Punit Goenka, R. Jai Krishna of NBF, sought 'immediate response' on the allegations

exchange4media Staff Apr 13, 2021 9:32 AM

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As per the weekly data, Lizol maintained its number one position this week as well

exchange4media Staff Apr 9, 2021 3:53 PM

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Sources at MDL said that both Hansa and MDL/BARC have mutually agreed to disengage

exchange4media Staff Apr 6, 2021 10:03 AM

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This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM

Whisper Media?blur=25

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

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FMCG and e-comm categories grew by 36% and 21% YoY during this period

exchange4media Staff Mar 19, 2021 7:57 AM

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Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM

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As per the weekly data, Policybazaar.com emerged as the second top brand this week

exchange4media Staff Mar 12, 2021 8:50 AM

NBF?blur=25

In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county

Tasmayee Laha Roy Mar 12, 2021 8:24 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 6, 2021 8:58 AM

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It is believed that a few other senior officers from Lulla's core team were also questioned by the authorities

exchange4media Staff Mar 5, 2021 2:52 PM

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The bail has been reportedly granted after the payment of PR Bond of Rs 2 lakh

exchange4media Staff Mar 2, 2021 11:26 AM

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In terms of genre-wise ad volumes, news had the highest share at 32% followed by GEC (25%)

Javed Farooqui Mar 2, 2021 7:57 AM

BARC?blur=25

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

BARC?blur=25

Hindustan Unilever continues to lead advertiser's space for the week

exchange4media Staff Feb 26, 2021 8:17 AM

news?blur=25

Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM