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Union Budget 2020?blur=25

According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks

exchange4media Staff Feb 19, 2020 7:37 AM

BARC India?blur=25

At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

Sunil Lulla?blur=25

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

Pitch Madison Advertising Report 2020?blur=25

The Pitch Madison Advertising Report 2020 was unveiled on 13th February 2020, at Taj Santacruz, Mumbai

exchange4media Staff Feb 14, 2020 9:01 AM

Pitch Madison Advertising Report 2020?blur=25

Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai

exchange4media Staff Feb 13, 2020 8:38 AM

BARC?blur=25

As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands

exchange4media Staff Feb 10, 2020 7:36 AM

BARC?blur=25

Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM

TV First?blur=25

In 16 sessions that lasted over nine hours, close to 30 speakers unanimously agreed on the point -TV will continue to dominate the adex

exchange4media Staff Feb 5, 2020 1:46 PM

Shashi Sinha e4m TV First?blur=25

Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India

exchange4media Staff Feb 1, 2020 9:03 AM

TV First?blur=25

Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

Colors?blur=25

In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking

exchange4media Staff Jan 31, 2020 8:37 AM

Avinash Pandey?blur=25

Guest Column: Avinash Pandey, CEO, ABP News Network, believes that multiple measures will be needed if traditional and digital media are to stay ahead of the innovation curve

Avinash Pandey Jan 13, 2020 7:00 AM

Avinash Pandey?blur=25

In an interaction with exchange4media, Avinash Pandey, CEO, ABP News Network, says in 2020 digital and regional offerings will be the key growth drivers

Tasmayee Laha Roy Jan 8, 2020 8:23 AM

TV?blur=25

According to PrimaVu data, English is the third most preferred language among premium South Audiences

exchange4media Staff Jan 7, 2020 8:40 AM

Hindi GECs?blur=25

According to BARC data, the top 3 shows are Colors’ Fear Factor Khatron Ke Khiladi Jigar Pe Trigger, Zee TV’s Kundali Bhagya and Colors’ Naagin

Sonam Saini Dec 26, 2019 8:43 AM

Ashish Sehgal?blur=25

Ashish Sehgal, Chief Growth Officer - Ad Sales, ZEEL, speaks to exchange4media about the focus on going beyond GRPs and TRPs, & the network’s plan to take a consultative approach to advertisers

Sonam Saini Dec 23, 2019 9:13 AM

TV?blur=25

While the TV industry dealt with the economic slowdown, New Tariff Order and the row over Landing Page, the year ahead is expected to bring good times for the broadcasting sector, say industry leaders

Sonam Saini Dec 19, 2019 8:38 AM

image?blur=25

While the chatter around Landing Page may have died down for a while, the debate on the ethics involved continues

exchange4media Staff Dec 18, 2019 8:57 AM

Mahendra Upadhyay?blur=25

Upadhyay has previously worked with companies such as Mindshare, Ericsson, Reliance Retail, Reliance Infocomm and Bharti Telenet

exchange4media Staff Dec 11, 2019 7:15 AM

ABP News?blur=25

ABP curated special programming for Ayodhya verdict, Maharashtra political crisis, Supreme Court’s Rafale Verdict

exchange4media Staff Dec 9, 2019 6:54 PM