ZEE Entertainment launches campaign for DP World ILT20 Season 3

Zee Entertainment Enterprises Ltd. Has unveiled a marketing campaign for its third edition of DP World ILT20, which will kick off on January 11, 2025.  The TVC features Australian batting star David Warner from Dubai Capitals and West Indies all-rounder Jason Holder from Abu Dhabi Knight Riders, alongside talented actors Deven Bhojani and Anand Tiwari who join forces to bring the magic of ILT20 to life.

Set against the dynamic and vibrant backdrop of the UAE, the TVC featuring Warner and Holder combines striking visuals, light-hearted humour, and high-energy cricket action, thereby providing a preview of the experience and entertainment for the fans during the tournament. With the tagline: ‘Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane’ (The world’s top players have arrived to showcase their brilliance) and social media campaign #DikhayengeApnaJalwa, the campaign captures the excitement, celebrating the heroes who shine.

Bringing together the league’s global stature and the participation of marquee T20 cricketing talent, the league offers viewers a chance to witness the players pushing their limits to emerge victorious in one of the toughest cricket leagues.

Speaking at the campaign launch, Australian cricket star David Warner said, “It is an incredible honour to be part of such an engaging campaign for one of the most fiercely competitive T20 leagues in the world. This campaign offers a glimpse of the thrilling experience fans can expect when they tune in to watch the tournament. Like last season, we are confident that the league will deliver an unparalleled, immersive experience for cricket enthusiasts everywhere”

West Indies all-rounder Jason Holder further added, “It is a privilege to be a part of such an exciting campaign that brings together the global passion for cricket. The new edition of the tournament promises great competition and memorable moments for fans and I’m excited to be a part of this marquee tournament.”

The franchise-style tournament with six teams will be played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 15 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms - ZEE5.

Commenting on the TVC, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited said, “We are delighted with the launch of this campaign that highlights the cultural vibrancy of UAE as a backdrop for this marquee global sporting event. By featuring renowned cricketers like David Warner and Jason Holder alongside talented actors Deven Bhojani and Anand Tiwari, we aim to engage our audience and provide world-class entertainment. By introducing more channels to showcase the tournament, we aim to create an innovative and immersive experience that resonates with cricket fans across the globe.”

David White, CEO of ILT20, added, “The inclusion of international stars such as David Warner and Jason Holder in our promotional and marketing strategies is reflective of our mission to elevate upcoming edition on a global scale. Their presence not only signifies a competitive tournament but also highlights the shared passion for cricket that transcends borders. We are extremely excited to invite fans at the upcoming edition which will provide unforgettable memories.”