Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Feb 19, 2022 8:45 AM  | 2 min read
Recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

Pitch Madison Advertising Report: Digital AdEx to grow by 30% in 2022

https://www.exchange4media.com/advertising-news/pmar-adex-to-grow-by-20-in-2022-to-touch-rs-90000-cr-118523.html

MIB fully apprised of news rating roll-out plan: BARC CEO Nakul Chopra

https://www.exchange4media.com/media-tv-news/barc-giving-opt-in-opt-out-options-on-subscribers-request-nakul-chopra-118557.html

Is online video changing the social media marketing landscape?

https://www.exchange4media.com/digital-news/is-online-video-changing-the-social-media-marketing-landscape-118558.html

'LML Electric will become a Make in India brand soon'

https://www.exchange4media.com/marketing-news/we-want-to-focus-on-what-is-lacking-in-the-market-what-consumers-want-dr-yogesh-bhatia-118482.html

Sustainability is at the heart of our business strategy: Neeraj Akhoury, Ambuja Cements

https://www.exchange4media.com/marketing-news/sustainability-is-at-the-heart-of-our-business-strategy-neeraj-akhoury-ambuja-cements-118507.html

Clarity, analytical ability & creativity are timeless marketing skills: Sudhir Sitapati

https://www.exchange4media.com/marketing-news/clarity-analytical-ability-creativity-are-timeless-marketing-skills-sudhir-sitapati-118531.html

HUL continues to be most advertised group on TV in week 6: BARC

https://www.exchange4media.com/advertising-news/hul-continues-to-be-most-advertised-group-on-tv-in-week-6-barc-118565.html

'We are on track to achieving a target of $250 mn revenue by March 2022'

https://www.exchange4media.com/marketing-news/we-are-on-track-to-achieving-a-target-of-250-mn-revenue-by-march-2022-118556.html

The hitchhiker's guide to moving from mainline to digital advertising

https://www.exchange4media.com/digital-news/the-hitchhikers-guide-to-moving-from-mainline-to-digital-advertising-118506.html

GroupM TYNY 2022 Report: India ad spends to grow by 22%

https://www.exchange4media.com/advertising-news/groupm-tyny-2022-report-india-ad-spends-to-grow-by-22-118492.html

Remembering Bappi Da through his ad campaigns

https://www.exchange4media.com/advertising-news/remembering-bappi-da-through-his-ad-campaigns-118519.html

9 of 10 consumers prefer brands that take a stand on social issues: P&G's Sharat Verma

https://www.exchange4media.com/marketing-news/9-out-of-10-consumers-prefer-brands-that-take-a-stand-on-social-cultural-issues-118445.html

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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