pmar
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
At the launch of the PMAR 2026, a panel of senior marketers delivered a blunt verdict on the agency ecosystem: ownership, transparency and business partnership matter more than scale or speed
e4m Staff Feb 26, 2026 12:29 PM
Noting the expansion of media ecosystems and the shrinking of attention spans, brand leaders at the PMAR 2026 launch, argued that the conversation must shift from format battles to business objectives
e4m Staff Feb 25, 2026 1:58 PM
As CMOs navigate investor pressure, platform proliferation and premium ambitions, panellists at the PMAR 2026 launch explored whether brand building still holds ground against short-term sales metrics
e4m Staff Feb 25, 2026 1:49 PM
At the unveiling of PMAR 2026, Sam Balsara, Chairman of Madison World, spoke on the structural shifts reshaping the Indian advertising industry
e4m Staff Feb 25, 2026 9:19 AM
At the launch of PMAR 2026, Puri, CEO of Cipla Health, shared that marketers must adapt quickly to change, test ideas before scaling them and measure outcomes rigorously
e4m Staff Feb 25, 2026 9:08 AM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base of ₹1,55,105 crore
e4m Staff Feb 24, 2026 5:30 PM
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
e4m Staff Feb 24, 2026 5:12 PM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
e4m Staff Feb 24, 2026 5:11 PM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
On the sidelines of the report launch, a series of insightful sessions will decode the changing dynamics of media and marketing ecosystem
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
On the sidelines of the report launch, a series of panel discussions will shed light on some of the pressing questions facing brands, agencies and marketers
On the sidelines of the report launch, a series of sessions will decode the changing dynamics of media and marketing
Pitch Madison Advertising Report (PMAR) 2026 will be launched on February 24, in Mumbai
e4m Staff Feb 18, 2026 9:13 AM
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024 is still lagging behind historical figures
Chehneet Kaur Mar 5, 2025 9:15 AM
According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will show affinity towards high-impact TV shows
Chehneet Kaur & Soumya Gawri Feb 17, 2025 9:03 AM
At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV
e4m Staff Feb 14, 2025 9:15 AM
Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal drop of 1% from 2023
e4m Staff Feb 14, 2025 8:32 AM
While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
e4m Staff Feb 13, 2025 2:02 PM
The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share
e4m Staff Feb 13, 2025 12:59 PM
Take a look at some special moments from the launch of Pitch Madison Advertising Report 2025 in Mumbai
e4m Desk Feb 13, 2025 11:09 AM
At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in brand building
e4m Staff Feb 13, 2025 9:27 AM
Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded to include streaming devices, smart TVs & mobile screens
e4m Staff Feb 13, 2025 9:24 AM
Top 10 brands spent over 40% of their AdEx on digital platforms. However, the five FMCG majors, spent 70% of their ad budget on TV
Kanchan Srivastava Feb 13, 2025 9:04 AM
In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
e4m Staff Feb 13, 2025 8:43 AM
Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry
e4m Staff Feb 12, 2025 6:23 PM
As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total ad category spends
e4m Staff Feb 12, 2025 6:02 PM
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
e4m Staff Feb 12, 2025 4:40 PM
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to Rs 1,500 crore
e4m Staff Feb 12, 2025 4:28 PM
The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad spend
e4m Staff Feb 12, 2025 4:28 PM
According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year
The unveiling of the 23rd edition of the comprehensive report will be held in Mumbai in presence of industry titans and other dignitaries
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024
Sonam Saini Feb 22, 2024 8:54 AM
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
Aryan Khanna Feb 16, 2024 11:10 AM