pmar
digital marketing?blur=25

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM

OOH?blur=25

Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM

digital ooh?blur=25

Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts

Sonam Saini Jul 19, 2022 8:44 AM

Unicorn?blur=25

According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five

Kanchan Srivastava Mar 8, 2022 8:45 AM

Mobile gaming?blur=25

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

Digital adex?blur=25

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 19, 2022 8:45 AM

PMAR?blur=25

Speaking at the launch of Pitch Madison Advertising Report 2022, the CEO of HiveMinds spoke about the five golden rules of generating e-commerce

exchange4media Staff Feb 17, 2022 2:10 PM

Vishal Chinchankar?blur=25

The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022

exchange4media Staff Feb 17, 2022 1:30 PM

PMAR 2022?blur=25

Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022

exchange4media Staff Feb 17, 2022 12:48 PM

PMAR 2022?blur=25

Here are some special moments from the launch of Pitch Madison Advertising Report 2022 in Mumbai

exchange4media Staff Feb 17, 2022 12:18 PM

Pitch?blur=25

The Pitch Madison Advertising Report 2022 predicts that while digital media is expected to grow by 30%, TV AdEx will be up 14%, and Print by 13%

exchange4media Staff Feb 17, 2022 9:20 AM

PMAR?blur=25

At the unveiling of the PMAR 2022, the ABP Network CEO delivered a keynote on ‘The need of the hour: Credible numbers and authentic sources’

exchange4media Staff Feb 17, 2022 9:09 AM

Nagaraj Krishnamurthy?blur=25

At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning

exchange4media Staff Feb 17, 2022 8:54 AM

PMAR?blur=25

Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM

PMAR?blur=25

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore

exchange4media Staff Feb 16, 2022 4:26 PM

PMAR?blur=25

The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year

exchange4media Staff Feb 15, 2022 8:42 AM

Sam Balsara?blur=25

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

Ajit Varghese?blur=25

At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact

exchange4media Staff Feb 20, 2021 8:33 AM

Apurva Purohit?blur=25

At the unveiling of the Pitch Madison Report 2021, Purohit, President, Jagran Prakashan, shared insights on getting print, OOH, and radio back to their glory days

exchange4media Staff Feb 18, 2021 8:45 AM