Pitch Madison Advertising Report 2026 unveiling today to focus on media’s next chapter

On the sidelines of the report launch, a series of insightful sessions will decode the changing dynamics of media and marketing ecosystem

by e4m Desk
Published: Feb 24, 2026 8:57 AM | 2 min read

The much-awaited Pitch Madison Advertising Report (PMAR) 2026 will be unveiled today, February 24 in Mumbai, bringing together leading voices from India’s media, advertising and marketing industry. The annual report is expected to offer a detailed view of how the advertising and marketing industry is evolving with shifting consumer preferences and an increasingly dynamic media landscape.

This year, the 24th edition of the comprehensive report will be unveiled by industry veterans and top leaders. On the sidelines of the report launch, top voices from the industry, industry luminaries and experts will share their perspectives on market dynamics, emerging opportunities and the broader economic factors likely to impact advertising investments.

PMAR 2026 launch on February 24: Unlocking industry shifts with power-packed sessions

Pitch Madison Advertising Report is launched by Pitch, in partnership with Madison World. The comprehensive report aims to examine advertising expenditure patterns across key platforms, including print, television, radio, out-of-home (OOH), internet and cinema, while also outlining projections for future market growth.

PMAR 2026 Preview: India’s Rs 1.55 Lakh Crore ad market is already 60% digital

The power-packed day is likely to witness strong participation from senior executives, market experts and industry analysts. In addition to the unveiling of PMAR 2026, the programme will feature keynote speeches and panel discussions led by prominent professionals. These sessions aim to shine light on emerging trends, forecasts, challenges and business opportunities shaping the industry.

The discussions throughout the day will centre on the rapidly evolving media and marketing environment, highlighting new growth avenues, strategy shifts and the influence of technological advancements. The agenda features important sessions by industry leaders that will provide brands, agencies and media companies with practical insights and growth strategies to stay ahead of the curve.