PMAR 2026 launch on February 24: Unlocking industry shifts with power-packed sessions

The much-awaited Pitch Madison Advertising Report (PMAR) 2026 is set to be unveiled on February 24 in Mumbai, bringing together some of the most influential voices from India’s media, advertising, and marketing ecosystem. The annual report is expected to offer a comprehensive snapshot of advertising trends, market shift, and emerging business realities shaping the industry.

On the sidelines of the report launch, a series of keynote sessions and panel discussions will decode the changing dynamics of media and marketing. Among the key speakers, Sam Balsara, Chairman, Madison World, will share key insights on the topic ‘Media 2026: What Broke, What Scaled, What Still Matters’, where he is expected to examine disruptions, growth areas and fundamentals within the media landscape.

Industry leaders will also share their perspectives on the evolving business environment. Ajit Varghese, Partner and Group CEO, Madison World, will speak on the topic ‘Reshaping the Agency Advantage for the Next Decade’, focusing on how agencies must adapt to technological change and client expectations. Meanwhile, Amit Syngle, Managing Director & CEO, Asian Paints, will share insights on the topic ‘What Advertisers Expect from Media Owners in Tough Times?’.

PMAR 2026 Preview: India’s Rs 1.55 Lakh Crore ad market is already 60% digital

Adding to the discussions, Shivam Puri, Managing Director and Chief Executive Officer, Cipla Health Ltd, will present insights on the topic ‘5 Decisions You Must Make Before 2027’. This session is set to highlight the strategic priorities for brands and marketers navigating uncertainty and transformation. The conference is expected to serve as a key platform for dialogue, offering attendees practical insights into the opportunities and challenges that lie ahead for the advertising and media industry.

Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. This report tracks and analyses how and where advertising monies were spent last year, and projects the future growth. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media, such as print, TV, radio, OOH, Internet, and cinema. It is a point of reference for marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums.