The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21

Sonam Saini Jun 11, 2021 9:09 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

At the unveiling of the Pitch Madison Advertising Report 2021, Avinash Pandey, CEO, ABP Network, emphasised on the need for a serious corporate governance reform within BARC

exchange4media Staff Feb 19, 2021 4:31 PM

At the unveiling of the Pitch Madison Advertising Report 2021, the FICCI president Shankar spoke about how the role media & entertainment industry can play in the larger scheme of things

exchange4media Staff Feb 19, 2021 1:41 PM

Varghese, Chief Commercial Officer of ShareChat, deliberated on how digital entities should steer headwinds and tailwinds to stay on course

exchange4media Staff Feb 18, 2021 8:26 AM

Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%

exchange4media Staff Feb 17, 2021 4:06 PM

According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period

exchange4media Staff Aug 19, 2020 3:13 PM

As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020

exchange4media Staff Aug 19, 2020 3:11 PM

The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore

exchange4media Staff Aug 19, 2020 2:57 PM

In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review

exchange4media Staff Aug 19, 2020 2:44 PM

In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector

exchange4media Staff Aug 19, 2020 11:08 AM

The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja

exchange4media Staff Aug 19, 2020 8:54 AM

According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1

exchange4media Staff Aug 18, 2020 4:57 PM

The report will put the COVID-19 impact on AdEx into perspective, and also present a forecast for H2 2020

exchange4media Staff Aug 18, 2020 8:28 AM

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 15, 2020 8:13 AM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM

At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM