pitch-madison-advertising-report
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
At the launch of the PMAR 2026, a panel of senior marketers delivered a blunt verdict on the agency ecosystem: ownership, transparency and business partnership matter more than scale or speed
e4m Staff Feb 26, 2026 12:29 PM
At the launch of the Pitch Madison Advertising Report 2026, Ajit Varghese, Partner and Group CEO, Madison World, laid out a path to align agencies with growth, AI and full-funnel accountability
e4m Staff Feb 26, 2026 12:25 PM
Noting the expansion of media ecosystems and the shrinking of attention spans, brand leaders at the PMAR 2026 launch, argued that the conversation must shift from format battles to business objectives
e4m Staff Feb 25, 2026 1:58 PM
As CMOs navigate investor pressure, platform proliferation and premium ambitions, panellists at the PMAR 2026 launch explored whether brand building still holds ground against short-term sales metrics
e4m Staff Feb 25, 2026 1:49 PM
The event brought together leading voices from India’s media, advertising and marketing industry
e4m Desk Feb 25, 2026 12:37 PM
At the unveiling of PMAR 2026, Sam Balsara, Chairman of Madison World, spoke on the structural shifts reshaping the Indian advertising industry
e4m Staff Feb 25, 2026 9:19 AM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base of ₹1,55,105 crore
e4m Staff Feb 24, 2026 5:30 PM
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
e4m Staff Feb 24, 2026 5:12 PM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
e4m Staff Feb 24, 2026 5:11 PM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
On the sidelines of the report launch, a series of insightful sessions will decode the changing dynamics of media and marketing ecosystem
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
On the sidelines of the report launch, a series of panel discussions will shed light on some of the pressing questions facing brands, agencies and marketers
On the sidelines of the report launch, a series of sessions will decode the changing dynamics of media and marketing
Pitch Madison Advertising Report (PMAR) 2026 will be launched on February 24, in Mumbai
e4m Staff Feb 18, 2026 9:13 AM
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies
Chehneet Kaur Feb 18, 2025 9:38 AM
At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting from experimentation to tangible results
e4m Staff Feb 14, 2025 9:01 AM
The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a single medium can dominate or all can coexist
Sunidhi Vijay Feb 13, 2025 1:37 PM
Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the PMAR
e4m Staff Feb 13, 2025 12:45 PM
Take a look at some special moments from the launch of Pitch Madison Advertising Report 2025 in Mumbai
e4m Desk Feb 13, 2025 11:09 AM
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report 2025 on Wednesday
e4m Staff Feb 13, 2025 10:22 AM
At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in brand building
e4m Staff Feb 13, 2025 9:27 AM
Top 10 brands spent over 40% of their AdEx on digital platforms. However, the five FMCG majors, spent 70% of their ad budget on TV
Kanchan Srivastava Feb 13, 2025 9:04 AM
In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
e4m Staff Feb 13, 2025 8:43 AM
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
e4m Staff Feb 12, 2025 4:40 PM
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close to Rs 1,500 crore
e4m Staff Feb 12, 2025 4:28 PM
The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad spend
e4m Staff Feb 12, 2025 4:28 PM
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
e4m Staff Feb 12, 2025 4:27 PM
According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year
The unveiling of the 23rd edition of the comprehensive report will be held in Mumbai in presence of industry titans and other dignitaries
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Ritika Upmanyu Feb 16, 2024 10:35 AM
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
Paawan Sunam Feb 16, 2024 9:11 AM
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
Ritika Upmanyu Feb 16, 2024 9:11 AM
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
e4m Staff Feb 16, 2024 9:11 AM
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
e4m Staff Feb 16, 2024 9:10 AM