Ad world awaits Pitch Madison Advertising report 2026 unveiling on February 24

The much-awaited Pitch Madison Advertising Report (PMAR), regarded as a benchmark for ad spend forecasts in India’s media and marketing landscape, is set to be unveiled on Tuesday, February 24, in Mumbai. The report, widely tracked by advertisers, agencies, and media planners, provides critical insights into advertising trends, sectoral growth patterns and budget allocations across platforms. Each year, the findings of the PMAR shape industry expectations and influence strategic decisions for brands and marketers.

This year, the 24th edition of the comprehensive report on AdEx, will be unveiled by industry veterans and leaders in Mumbai. The unveiling of the report is expected to draw significant attention, with leading voices from the advertising and media ecosystem scheduled to attend. On the sidelines of the report launch, industry leaders and experts will share their perspectives on market dynamics, emerging opportunities and the broader economic factors likely to impact advertising investments.

The report is launched by Pitch, in partnership with Madison World. It is anticipated to set the tone for conversations around media spends and growth outlook for the year ahead. This report tracks and analyses how and where advertising monies were spent last year, and projects the future growth. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media - Print, TV, Radio, OOH, Digital, and Cinema.

Pitch Madison Advertising Report serves as a key reference guide for marketers, media owners and media buying and planning professionals to stay informed about industry trends and major developments across media platforms. The report's credibility and relevance make it an indispensable tool for professionals looking to stay ahead in the competitive advertising landscape.

The Presenting Sponsor of the event is Amazon Ads. It is powered by Truecaller Ads, Zee and Teads. The Gold Partners are Segumento, CTV scale, Channel Factory, Reporter while the Associate Partner is MiQ.

The strong research that PMAR offers gives brands, media planners/buyers and advertisers an opportunity to analyse the year gone by and plan the coming year effectively. Additionally, the launch event will provide attendees with key insights from top agency and marketing professionals.