madison-world
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Imran Fazal Jun 15, 2026 9:20 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
The Madison World Chairman says agency consolidation is inevitable after years of talent build-up, believes AI investments are now non-negotiable for relevance, and more
Imran Fazal May 21, 2026 10:54 AM
Madison continues to invest in future-ready capabilities through proprietary platforms
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Imran Fazal Apr 7, 2026 12:27 PM
In a conversation with Dr Annurag Batra, Chairman and Editor-in-Chief of e4m Group & BW Businessworld, Sam Balsara shares insights on the evolution and future direction of India’s advertising industry
Prior to this, Raghuvendra Singh Parihar was with Wavemaker as Business Director
e4m Staff Mar 11, 2026 11:07 AM
Shibu joins Reporter TV from Madison World, where he served as General Manager – Media Buying
Guest Column: Veteran adman Prabhakar Mundkur reflects on the reported Wondrlab-Madison World deal
Prabhakar Mundkur Mar 3, 2026 2:34 PM
At the launch of the Pitch Madison Advertising Report 2026, Ajit Varghese, Partner and Group CEO, Madison World, laid out a path to align agencies with growth, AI and full-funnel accountability
e4m Staff Feb 26, 2026 12:25 PM
According to the Pitch Madison Advertising Report 2026, the data shows that the pressure on television was not limited to one or two sectors
e4m Staff Feb 24, 2026 6:11 PM
The report reveals that overall ADEX under the expanded definition is forecast to grow to ₹1,74,605 crore in 2026, reflecting a 12–13% rise over the 2025 base of ₹1,55,105 crore
e4m Staff Feb 24, 2026 5:30 PM
Digital’s share rose to 46% in 2025 from 42% in 2024, reflecting a decisive reallocation of advertiser budgets
e4m Staff Feb 24, 2026 5:12 PM
Pitch Madison Advertising Report 2026 shows structural shifts across categories, signalling a more selective and premium future for television
e4m Staff Feb 24, 2026 5:11 PM
Q4 emerged as the primary growth engine, with Print revenue rising 5% to Rs 6,524 crore, Pitch Madison Report 2026 has revealed
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch Madison Advertising Report 2026, total advertising expenditure is projected to reach ₹1,74,605 crores in 2026
e4m Staff Feb 24, 2026 5:11 PM
According to the Pitch-Madison Advertising Report 2026, Q3 emerged as the strongest growth driver, with revenues rising 9% to Rs 622 crore
e4m Staff Feb 24, 2026 5:11 PM
Pitch Madison Advertising Report 2026 finds Q3 accounted for 100% of OOH growth, while Q4 remained the revenue anchor
e4m Staff Feb 24, 2026 5:10 PM
PMAR 2026 estimated total AdEx at Rs 1,15,291 crore in 2025 under the legacy definition, registering 7% growth year-on-year
e4m Staff Feb 24, 2026 5:10 PM
As per the Pitch Madison Advertising Report, cinema advertising has normalised after the pandemic rebound, with growth slowing to 3% and share stuck at 0.8%
e4m Staff Feb 24, 2026 5:10 PM
The report states that the total digital AdEx in 2026 is expected to reach Rs 1.12 lakh crore
The report aims to analyse key trends, highlight sector-wise growth and offer forecasts on ad spending across various platforms
The Executive Director of Madison World, Lara Balsara Vajifdar, marks another year of transformative leadership in India's communication industry
e4m Staff Feb 12, 2026 8:44 AM
Vishal Kumar has joined Madison Media as VP – Digital Business, North & East; Ambica Chaudhary as Deputy GM – Integrated Media and Akanksha Panwar as Deputy General Manager – Digital Business
e4m Staff Feb 10, 2026 11:00 AM
Sam, Chairman of Madison World, joined the Blue Star Board in June 2017
e4m Staff Jan 29, 2026 4:44 PM
Sam Balsara, Chairman, Madison World, writes on his association with CVL Srinivas who will be retiring as Country Manager, WPP India, in March
Sam Balsara Jan 22, 2026 9:02 AM
Madison Media, part of Madison World, handles the media responsibilities for Asian Paints
Chehneet Kaur Jan 14, 2026 11:43 AM
From pre-liberalisation brand building to leading one of India’s largest independent agency groups, Sam Balsara’s career showcases scale, longevity and vision
e4m Staff Jan 12, 2026 10:03 AM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
At e4m Confluence 2025, the Madison World Chairman called for industry reinvention, urging agencies to move beyond traditional models and embrace creative integration
e4m Staff Nov 12, 2025 9:39 AM
Prior to this, Kosal Malladi served as Vice President-Madison Loop at Madison World
As senior executives return to their former companies, a new pattern emerges — one shaped by trust, context and unfinished ambition
Anuja Jain Aug 1, 2025 8:51 AM
After years of speculation and stalled negotiations, Madison’s stake sale talks may finally be approaching a decisive close
e4m Staff Apr 21, 2025 9:14 AM
For each campaign, multiple agencies will be empanelled, and Madison has been nominated as one of them
Tasmayee Laha Roy Apr 7, 2025 8:39 AM
As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks
Tasmayee Laha Roy Mar 29, 2025 8:41 AM
Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they are purely speculative
Aditi Gupta Mar 26, 2025 9:22 AM
If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape
e4m Staff Mar 25, 2025 8:56 AM
Media reports claim Sam Balsara is looking to divest a portion of Madison World’s advertising business
e4m Staff Mar 24, 2025 4:46 PM
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report 2025 on Wednesday
e4m Staff Feb 13, 2025 10:22 AM
Balsara has been consistently featured in IMPACT magazine’s Top 50 Most Influential Women in Media since the list’s inception
e4m Staff Feb 11, 2025 12:57 PM
Sam Balsara, Chairman, Madison World, recounts his friendship with Bhaskar Das
Sam Balsara Jan 15, 2025 4:05 PM
Balsara’s career is a testament to his vision, perseverance and unrelenting pursuit of excellence
e4m Staff Jan 12, 2025 1:16 PM