With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length
Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on the topic 'Changing Face of Brand Experience' at the Pitch CMO Summit 2016.
At the recent release of the Pitch Madison Advertising Outlook Report (PMAR) report 2016 in Mumbai, Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World spoke on the topic; "Why advertisers do not get the most out of media"
E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector