Impactful Independence Day campaigns that stood out
Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore
BBDO India names Edward Gunn as Head of Planning, Mumbai
How brand extension and non-advertising revenue will define the future of print players
What advertisers want media companies to know
Madison World steps into CSR role with Tanya Computer Centre
Tanya Computer Centre was established in 2006 as a Computer Training Centre dedicated exclusively to training visually impaired people of all ages in...
High tea over high hopes and aspiration for advancement of women
A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success
PMAR 2018: Exploit each medium's unique strengths, says industry veteran Sam Balsara
The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers cros...
Creativity in magazine ads has deteriorated, feels Sam Balsara
Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about
Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners
With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...
Media ACE’17: Sam Balsara receives Hallmark Award
The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains
Madison Media strengthens digital leadership team with two key appointments
Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead
Madison Media acquires majority stake in performance digital agency, HIVEMINDS
HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, tec...
Guest Column: With Uday, there's never a dull moment: Sam Balsara
Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India
Madison World launches experiential marketing unit, Madison Turnt
The unit focuses on Events, Activations, Exhibitions and Field Marketing
Madison World acquires majority stake in brand-comm
Brand-comm, founded by Ramanujam Sridhar, is an 18-year-old communications consulting company with six offices across India
I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World
As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse i...
Madison BMB wins 7 new clients over 9 months
The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint
Pitch CMO Summit 2016: The time has come for content managers rather than brand managers: Sandeep Kaul ITC
Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on th...
Advertisers should move from output-oriented model to an outcome-oriented model: Vikram Sakhuja
At the recent release of the Pitch Madison Advertising Outlook Report (PMAR) report 2016 in Mumbai, Vikram Sakhuja, ? Group CEO Madison Media & OOH at...
Industry leaders Takeways from Sundar Pichai
Industry leaders give their views as Sundar Pichai unveils Google’s roadmap for India in his first official visit
Consumer insights still rule, no matter how advanced technology is: Mike Amour
At the 15th edition of the e4m Conclave, Mike Amour, Mike Amour, President APAC, Starcom MediaVest Group, spoke on the topic ‘Exploring and exploding...
Mike Amour on ‘Exploring and Exploding a Few Myths About Technology in Marketing’ @ exchange4media Conclave 2015
Amour’s session will be followed by a Q&A led by Sam Balsara, Chairman and MD of Madison World
Sam Balsara on winning Agency of the Year at Media Ace Awards
The media agency which runs under the Madison World umbrella took home the award for Agency of the Year at the recently held, Media Ace Awards
Why e-commerce ad spends will be runaway success this festive season
E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry exper...
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
He is said to be considering various offers and will take a decision soon