Prateek Roy appointed Associate Vice President at Madison Turnt
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
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Published: Dec 1, 2025 12:14 PM | 1 min read
- Madison Turnt has appointed Prateek Roy as Associate Vice-President to oversee its Cinema, Sponsorship, and Non-Traditional Media business.
- Roy will report to Sunny Vohra, CEO of Madison Turnt & Anugrah Madison.
- Sunny Vohra expressed confidence in Roy's media experience and strategic thinking, highlighting his potential to enhance client value in experiential marketing.
- Prateek Roy emphasized the evolving advertising landscape and his commitment to driving innovative solutions and collaboration within the company.
Madison Turnt, the experiential marketing arm of Madison World, has appointed Prateek Roy as Associate Vice-President to lead its Cinema, Sponsorship, and Non-Traditional Media business.
In this role, he will report to Sunny Vohra, CEO of Madison Turnt & Anugrah Madison.
Commenting on the appointment, Sunny Vohra said, “We are delighted to welcome Prateek to Madison Turnt. His wide media experience, strategic thinking, and strong understanding of emerging platforms make him a valuable addition to our leadership team. As we continue growing in the experiential marketing space, Prateek’s expertise will help us deliver even greater value to our clients.”
Sharing his enthusiasm, Prateek Roy said, “I’m excited to join Madison World. The advertising and media ecosystem is evolving rapidly, and there is huge opportunity in cinema advertising, experiential marketing, and live entertainment. These areas offer brands powerful ways to create genuine engagement, not just visibility. I look forward to collaborating with clients, partners, and internal teams to build innovative, future-ready solutions that drive real business results. I’m grateful to Mr. Ajit Varghese and Mr. Sunny Vohra for trusting me with this role. Madison has always been known for excellence, and I’m committed to contributing to its next phase of growth with collaboration, ambition, and a sharp strategic approach.”
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