Mumbai LED hoardings under probe over permissions, tendering and safety concerns
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
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Published: Aug 24, 2026 12:28 PM | 2 min read
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- The Maharashtra government has initiated an inquiry into the permissions and safety risks associated with digital LED advertising hoardings on a foot overbridge in Bandra East, following concerns raised by officials and the public.
- Deputy Speaker Anna Bansode has called for a detailed investigation into the hoardings' validity, particularly regarding their potential to distract motorists on the Western Express Highway.
- The inquiry will examine the documentation related to the installations, including permissions and tendering processes, with a report expected within seven days from MSRDC and relevant departments.
- The scrutiny comes amid the expansion of digital outdoor advertising in Mumbai, with MSRDC utilizing advertising rights on infrastructure for revenue, while adhering to specific guidelines for outdoor advertisements.
Digital LED advertising hoardings installed on the Maharashtra State Road Development Corporation (MSRDC) foot overbridge at Teachers’ Colony in Bandra East have come under scrutiny. The state government has ordered an inquiry into their permissions, tendering process, and potential safety risks, according to a media report.
Maharashtra Assembly Deputy Speaker Anna Bansode directed officials to conduct a detailed inquiry following concerns over the hoardings' validity and their impact on motorists travelling along the Western Express Highway. The issue was discussed at a meeting attended by officials from MSRDC, the Brihanmumbai Municipal Corporation, and other departments, the report stated.
One key concern is the use of continuously changing advertisements and video content on the LED screens, which officials noted could distract motorists and potentially increase accident risks.
Questions have also been raised over the documentation surrounding the installations, including permissions, tendering procedures, and information sought under the Right to Information Act. Bansode has directed MSRDC to convene a meeting with the concerned departments, including traffic police, within seven days and submit a detailed report.
Authorities have been asked to initiate action under applicable rules if any irregularities or malpractice are found in the approval or installation process.
The development comes as digital outdoor advertising expands across Mumbai, with government agencies such as MSRDC using advertising rights on flyovers and related infrastructure as a source of commercial revenue. MSRDC's commercial department says it has historically awarded advertising contracts across its flyovers and other infrastructure through competitive bidding.
Mumbai's outdoor advertising guidelines 2025 also prescribe conditions for advertisements on foot overbridges and skywalks, including restrictions on size and spacing, while allowing exemptions where tenders have been floated by land-owning authorities such as MSRDC.
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