Asian Paints refutes reports of media mandate pitch

Asian Paints Ltd. has formally denied industry speculation suggesting that its media account is up for review. In a clarification attributed to Managing Director & Chief Executive Officer Amit Syngle, the company stated that reports indicating any change in its media mandate are inaccurate.

“At Asian Paints, we have noted recent industry speculation regarding our media mandate. We would like to clarify that our media account is not on pitch. Our existing media partnership remains unchanged, and we continue to work closely with our current media agency, Madison Media. Any reports suggesting otherwise are incorrect,” the company said.

Madison Media, part of Madison World, continues to handle a wide spectrum of media responsibilities for Asian Paints. The agency manages diverse media duties across digital, television, out-of-home, and activation platforms for the company’s various business verticals.

BCCI's new official partner

Asian Paints has reported a strong performance in the second quarter of FY26. Consolidated net sales for Q2 FY26 increased by 6.4 per cent to Rs 8,513.7 crore, compared to Rs 8,003.0 crore in the corresponding quarter last year. 

The PBDIT margin improved to 17.7 per cent of net sales from 15.5 percent a year ago. Profit before exceptional items and tax grew 22.2 percent to Rs 1,391.5 crore, while net profit after minority interest surged 43.0 per cent to Rs 993.6 crore, compared to Rs 694.6 crore in Q2 FY25.

For the first half of FY26, the company posted consolidated net sales of Rs 17,438.2 crore, up 2.9 per cent from Rs 16,946.3 crore in the year-ago period.  Profit before exceptional items and tax rose 5.7 per cent to Rs 2,900.2 crore, while net profit after minority interest grew 12.3 percent to Rs 2,093.4 crore, compared to Rs 1,864.6 crore in H1 FY25.

Recently, the Board of Control for Cricket in India (BCCI) also brought Asian Paints on board as an “official partner” in a deal valued at roughly ₹45 crore.