The campaign along with the TVC will be promoted across digital and social media platforms

exchange4media Staff Jun 2, 2020 12:40 PM

In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair

Neeta Nair May 19, 2020 9:14 AM

Dedicated to frontline workers, the song titled 'Jayatu Jayatu Bharatam, Vasudev Kutumbakkam' brings together more than 200 singers and is sung in 14 languages

exchange4media Staff May 19, 2020 2:00 AM

The film was not only conceived at home but was also shot, edited, colour graded and scored at home

exchange4media Staff May 5, 2020 10:34 AM

Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of Corcoise Films

exchange4media Staff Apr 29, 2020 4:59 PM

The tournament is scheduled from October 25 to November 23 2019

exchange4media Staff Nov 1, 2019 4:25 PM

With the tagline ‘Modern Kitchens for Modern Minds', the TVC showcases a slice from the everyday life of a truly modern couple

exchange4media Staff Jul 12, 2019 11:33 AM

Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories

exchange4media Staff Sep 17, 2018 3:24 PM

Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year

exchange4media Staff Sep 24, 2016 8:23 AM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views

exchange4media Staff Jan 22, 2016 10:47 AM

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views

exchange4media Staff Jan 22, 2016 9:05 AM

Asian Paints aimed to target the ‘harder-to-convert’ distemper user to Tractor Emulsion paint, by addressing their motivations and barriers through the new film

exchange4media Staff Sep 17, 2015 12:58 PM

The seven-part series premieres on September 7 at 7:30 pm on Sony Entertainment Television and will feature Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher & Virender Sehwag, among others

exchange4media Staff Sep 6, 2014 12:03 PM

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM

The agency will help Asian Paints increase brand visibility, website traffic, and optimise business through online channels

exchange4media Staff Jul 17, 2013 7:38 AM

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM