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The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
exchange4media Staff Apr 21, 2021 8:52 AM
The campaign, devised for consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana, has a mix of TVC, trade, digital and social media assets
exchange4media Staff Dec 19, 2020 9:00 AM
Amit Syngle, MD & CEO, Asian Paints, addressed the topic 'Navigating uncertainty through marketing and digital transformations'
exchange4media Staff Aug 28, 2020 8:24 AM
Part one of the two-day virtual conference is set to take place today on August 27
exchange4media Staff Aug 26, 2020 9:14 AM
The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja
exchange4media Staff Aug 19, 2020 8:54 AM
The campaign along with the TVC will be promoted across digital and social media platforms
exchange4media Staff Jun 2, 2020 12:40 PM
In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair
Neeta Nair May 19, 2020 9:14 AM
Dedicated to frontline workers, the song titled 'Jayatu Jayatu Bharatam, Vasudev Kutumbakkam' brings together more than 200 singers and is sung in 14 languages
exchange4media Staff May 19, 2020 2:00 AM
The film was not only conceived at home but was also shot, edited, colour graded and scored at home
exchange4media Staff May 5, 2020 10:34 AM
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of Corcoise Films
exchange4media Staff Apr 29, 2020 4:59 PM
The tournament is scheduled from October 25 to November 23 2019
exchange4media Staff Nov 1, 2019 4:25 PM
With the tagline ‘Modern Kitchens for Modern Minds', the TVC showcases a slice from the everyday life of a truly modern couple
exchange4media Staff Jul 12, 2019 11:33 AM
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Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories
exchange4media Staff Sep 17, 2018 3:24 PM
Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year
exchange4media Staff Sep 24, 2016 8:23 AM
With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half
Abhinn Shreshtha Aug 23, 2016 8:06 AM
exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.
exchange4media Staff Mar 5, 2016 7:33 AM
The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views
exchange4media Staff Jan 22, 2016 10:47 AM
The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views
exchange4media Staff Jan 22, 2016 9:05 AM
Asian Paints aimed to target the ‘harder-to-convert’ distemper user to Tractor Emulsion paint, by addressing their motivations and barriers through the new film
exchange4media Staff Sep 17, 2015 12:58 PM
The seven-part series premieres on September 7 at 7:30 pm on Sony Entertainment Television and will feature Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher & Virender Sehwag, among others
exchange4media Staff Sep 6, 2014 12:03 PM
