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The tournament is scheduled from October 25 to November 23 2019
exchange4media Staff Nov 1, 2019 4:25 PM
With the tagline ‘Modern Kitchens for Modern Minds', the TVC showcases a slice from the everyday life of a truly modern couple
exchange4media Staff Jul 12, 2019 11:33 AM
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Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories
exchange4media Staff Sep 17, 2018 3:24 PM
Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year
exchange4media Staff Sep 24, 2016 8:23 AM
With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half
Abhinn Shreshtha Aug 23, 2016 8:06 AM
exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.
exchange4media Staff Mar 5, 2016 7:33 AM
The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views
exchange4media Staff Jan 22, 2016 10:47 AM
The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award, the winners share their views
exchange4media Staff Jan 22, 2016 9:05 AM
Asian Paints aimed to target the ‘harder-to-convert’ distemper user to Tractor Emulsion paint, by addressing their motivations and barriers through the new film
exchange4media Staff Sep 17, 2015 12:58 PM
The seven-part series premieres on September 7 at 7:30 pm on Sony Entertainment Television and will feature Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher & Virender Sehwag, among others
exchange4media Staff Sep 6, 2014 12:03 PM
The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home
The agency will help Asian Paints increase brand visibility, website traffic, and optimise business through online channels
exchange4media Staff Jul 17, 2013 7:38 AM
Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference
Priyanka Nair Feb 12, 2013 8:20 PM
