Piyush Pandey helped us find the enduring soul of our brand: Amit Syngle, Asian Paints

Amit Syngle, MD & CEO, Asian Paints, remembers Piyush Pandey’s unique gift of turning a utilitarian product into a profound emotion.

The news of Piyush Pandey’s passing leaves a void that is impossible to fill, not just in India’s creative landscape but within the Asian Paints family, stated Syngle.

Piyush Pandey was a rare combination of simplicity, heart, and creative mastery. For more than two decades, his writing, voice, and sensibility helped shape the way Asian Paints connected with people - none more so than through the iconic ‘Har Ghar Kuch Kehta Hai’ idea, which became a cultural touchstone and a guiding light for our brand’s purpose, he shared with e4m.

Piyush was not just the creative force behind some of Indian advertising’s most memorable work — he was the heart behind Asian Paints’ voice. I still remember the first time he recited those lines — we felt goosebumps; it was pure magic. That thought captured the essence of what a home truly means - an emotion, not a possession - and continues to shape the way we connect with people even today.

He was like a brand guardian who elevated the Asian Paints brand into a league of its own. His simplicity, his ability to see beauty in everyday life, and his warmth as a collaborator will always stay with us. His passing is a personal loss and an immeasurable one for the world of creativity. We at Asian Paints will forever be grateful for the legacy he leaves behind.

Piyush was much more than an advertising legend; he was the architect who helped us find the enduring soul of our brand. He was like a brand guardian who elevated the Asian Paints brand into a league of its own. 

Piyush possessed the unique gift of turning a utilitarian product into a profound emotion. It was his creative genius that birthed the iconic ‘Har Ghar Kuch Kehta Hai’ campaign, which fundamentally changed how India perceived the concept of ‘home’ with Asian Paints. 

That campaign, till today, gives every wall a voice and every house a personality. His legacy is permanent, and his influence will continue to color the way we think about creativity and connection for generations to come.