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The company has featured its two brands in the post-production stage of the movie

e4m Staff Sep 18, 2023 2:30 PM


Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

e4m Desk Sep 7, 2023 9:27 AM

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On-box advertising campaign involves transforming Amazon’s delivery boxes into branded packaging with an experiential component to engage customers

e4m Desk May 22, 2023 2:56 PM


The moppet with a brush fomented the transformation of the paint industry in India

e4m Desk Feb 13, 2023 8:33 AM


The media agency also won 2 gold, 4 silver and 8 bronze metals for its impactful campaigns across categories

e4m Desk Jan 25, 2023 10:33 AM

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The actor features in the final episode of Asian Paints Where The Heart Is Season 6

e4m Desk Dec 23, 2022 9:16 AM

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The father-son duo starts in the 5th episode of Asian Paints Where The Heart Is - Season 6

e4m Desk Dec 12, 2022 4:30 PM

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The ad, conceptualised by Ogilvy India, carries the brand’s message - Iss Diwali Bhi Har Ghar Kuch Kehta Hai

e4m Desk Oct 24, 2022 8:22 AM

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Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021

e4m Desk Oct 3, 2022 1:23 PM

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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Sep 29, 2022 8:50 AM

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The film celebrates recognition of the festival as a world heritage by UNESCO

e4m Desk Sep 25, 2022 4:00 PM


At Salesforce Live India, MD of HDFC Limited and CEO of Asian Paints sit in discussion at the Salesforce Live India event to talk about the large digital disruption and growth strategies, including AI

e4m Desk Jul 6, 2022 3:08 PM

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The new media studio has created a series of animated digital content for the campaign

e4m Desk Jun 7, 2022 1:45 PM


Reliance Jio, Wipro Consumer Care, and Motilal Oswal Financial Services among other Gold & Silver winners

e4m Desk Mar 24, 2022 7:19 PM