Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films

Noel Dsouza 04-April-2019

Asian Paints to engage in on-ground and on-air activities planned for the network and consumers at large

exchange4media Staff 28-March-2019

Campaign film speaks about Royale Health Shield’s anti-bacterial technology

exchange4media Staff 06-March-2019

While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message

Misbaah Mansuri 11-February-2019

In the TVC Ultima Protek with its Lamination Guard technology and 10-year warranty laminates Ranbir’s home just like his political career

exchange4media Staff 05-February-2019

Asian Paints, Swiggy and SBI Life Insurance unveil short films, trailers setting in the holiday season

exchange4media Staff 26-December-2018

National Award winning actor endorses Bathsense by Asian Paints in TVC conceptualised by Madison BMB

exchange4media Staff 15-October-2018

Conceptualised by Ogilvy Mumbai, #DurgaPujoRocks aims to connect the Bengali youth to the vibrant traditions surrounding Durga Puja

exchange4media Staff 14-October-2018

Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories

exchange4media Staff 17-September-2018

There are four versatile themes Nautical, Jewel Tones, Botanical and Gelato to enhance spaces such as bedrooms, study and living/dining room spaces

exchange4media Staff 04-September-2018

From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff 11-July-2018

Taking viewers on a journey of discovery to seven beautiful homes around the country, and the people who have poured their hearts into building them.

exchange4media Staff 17-March-2018

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apte

exchange4media Staff 16-March-2018

From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today

Misbaah Mansuri 11-January-2018

The digital campaign aims to make doors fun through the bittersweet banter of a new age couple

exchange4media Staff 30-November-2017

With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when it comes to quality

exchange4media Staff 19-August-2017

With this campaign, the brand hopes to change the old adage of a paint work never finishing on time

exchange4media Staff 13-May-2017

Adobe’s ‘Lead by Design’ seminar brings forth the need for brands to align to a design thinking mentality in online businesses to up the consumer experience

exchange4media Staff 05-May-2017

From the FMCG firms’ Q3 results ending December 2016, it’s evident that demonetisation has hit the Rs 2.5-lakh-crore FMCG market by a nearly 1.5 per cent of net sales

exchange4media Staff 06-February-2017

Contract Advertising has created a new ad campaign for Asian Paints Tractor Emulsions highlighting the value factor of the brand's emulsions which lasts for many years and hence does not require re-painting every year

exchange4media Staff 24-September-2016