Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

Asian Paints ‘Where The Heart Is’ Season 3 gives us a sneak-peek into Kajal Agarwal's minimalistic home where the actress retreats away from her hectic life

exchange4media Staff Sep 30, 2019 1:43 PM

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

The webisode takes viewers through the footballers beautiful home in Bengaluru— a green haven away from the hustle and bustle of the city

exchange4media Staff Sep 27, 2019 2:42 PM

This episode of Asian Paints 'Where the Heart is' takes us through the chic home of Huma Qureshi and her brother Saqib Saleem

exchange4media Staff Sep 23, 2019 1:55 PM

3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

The episode takes us through different facets of the Irani home

exchange4media Staff Sep 6, 2019 2:29 PM

106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

This season will feature celebrities like Huma Qureshi, Saqib Saleem, Sunil Chhetri and Boman Irani

exchange4media Staff Aug 23, 2019 12:18 PM

Poswalia moves to L'Oréal from Asian Paints where she was Head of Digital Media

exchange4media Staff Aug 19, 2019 1:59 PM

The mandate was won following a multi-agency pitch

exchange4media Staff Aug 8, 2019 1:17 PM

With the tagline ‘Modern Kitchens for Modern Minds', the TVC showcases a slice from the everyday life of a truly modern couple

exchange4media Staff Jul 12, 2019 11:33 AM

Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore

Neeta Nair Jun 14, 2019 8:09 AM

Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films

Noel Dsouza Apr 4, 2019 8:40 AM

Asian Paints to engage in on-ground and on-air activities planned for the network and consumers at large

exchange4media Staff Mar 28, 2019 5:40 PM

Campaign film speaks about Royale Health Shield’s anti-bacterial technology

exchange4media Staff Mar 6, 2019 1:15 PM

While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message

Misbaah Mansuri Feb 11, 2019 8:35 AM

In the TVC Ultima Protek with its Lamination Guard technology and 10-year warranty laminates Ranbir’s home just like his political career

exchange4media Staff Feb 5, 2019 2:54 PM

Asian Paints, Swiggy and SBI Life Insurance unveil short films, trailers setting in the holiday season

exchange4media Staff Dec 26, 2018 8:22 AM

National Award winning actor endorses Bathsense by Asian Paints in TVC conceptualised by Madison BMB

exchange4media Staff Oct 15, 2018 12:33 PM