Asian Paints celebrates the spirit of independence ‘The Colours of India’ campaign

The company has translated the Tricolour into a shade palette

by e4m Staff
Published: Aug 15, 2025 7:30 AM | 1 min read

This Independence Day, Asian Paints brings the spirit of the nation into living spaces with The Colours of India. From vibrant saffrons to crisp whites and lush greens, these colours reflect the beauty and identity of the nation within our homes.

Each colour featured in The Colours of India is an actual shade from Asian Paints’ colour library, complete with its shade code.

Commenting on the campaign, Amit Syngle, Managing Director & CEO, Asian Paints said, “Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of ones shared spirit and individuality. For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own."